Headquarters Waltham, MA
Size 150 to 499 Employees
Founded 2000
Type Company - Private
Industry Business Services

Affinnova is a global marketing technology company that dramatically improves innovation and marketing success rates. Powered by Affinnova’s optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.

Company Stats

• One of the fastest growing marketing technology companies in the world
• 500% revenue growth rate over the past five years...
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Affinnova – Why Work For Us?

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  • About Us  | 
  • Our Results  | 
  • Our Culture  | 
  • Our People


Affinnova is the technology platform of choice for companies seeking to dramatically improve their innovation and marketing success rates. Powered by Affinnova’s optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.

Traditional tools and techniques force trade-offs between creative exploration and accurate prediction. Marketers either have to suppress creativity in order to reliably analyze one or two ideas. Or, they work through complex processes with long cycle times that still end in sub-optimal execution and high failure rates.

EXTENSIVE APPLICABILITY

Affinnova’s technology platform can be applied to a broad range of creative executions, including product concept development, product packaging, communication strategy, traditional/digital advertising, web/mobile site design and store design. Our solutions have been transformative for both large and mid-sized enterprises across a number of industries including consumer packaged goods, life sciences, financial services, retail and e-commerce and consumer electronics.

IMPACT AND RESULTS

Recently, Affinnova compared concepts and executions developed using its technology platform against those using other tools and processes. Results proved on average that over 50% more consumers would buy or act on concepts or executions optimized by Affinnova versus challenger executions. In the Consumer Packaged Goods industry, Affinnova-optimized products generate double the in-market success rates and revenues. Empowered by the consistency and reliability of our results, an increasing number of Fortune 500 organizations have adopted our technology as the foundation of their innovation and creative evaluation processes.

COMPANY STATS

  • One of the fastest growing marketing technology companies in the world
  • 500% revenue growth rate over the past five years
  • Offices in the United States, United Kingdom, Germany, France, Switzerland and Singapore
  • Headquartered in the greater Boston area

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Working at Affinnova

Posted by employees

Employees are “Satisfied”   45 ratings

3.5

81% Approve of the CEO   37 ratings

Affinnova President and CEO Waleed Al-Atraqchi

Waleed Al-Atraqchi

President and CEO

Pros: Affinnova is a great place to work. It is a good balance of casual/positive atmosphere while also challenging you to learn and grow. The company is constantly progressing internally and externally. Creativity and ideas from all levels (i.e. age) of… Full Review

More Affinnova Ratings & Reviews ( 45)

Salaries in USD  United States Avg. Salary
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Software Engineer

9 Affinnova Salaries

$79,669
$70k
$99k

Associate Analyst

8 Affinnova Salaries

$42,625
$40k
$50k

Statistician

5 Affinnova Salaries

$75,400
$68k
$85k

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More Affinnova Salaries (86)

No Offer – Interviewed in Jul 2014 Reviewed last week New

Interview Details – Submitted CV online, no cover letter needed. Was contacted by a current analyst two weeks later to schedule an interview. The interviewer asked mostly about my background - my past internship experience, about my college education. Nothing too difficult or unusual. I wouldn't say that the interview…Full Interview

Interview Question:
What attracts you to market research? Answer Question

More Affinnova Interview Questions & Reviews (21)

Affinnova Awards & Accolades

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Innovation Award, SBANE, 2013
Top 50 Market Research Firms, Honomichl Top 50 Report, 2013
Top 50 Innovative Firm, GRIT, 2013
Inc. Hire Power Award, Inc. Magazine, 2012
Technology Fast 500™, Deloitte, 2012
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