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Appco Group – Why Work For Us?

Appco Group is one of the world's leading face-to-face sales and marketing companies, with more than 800 locations in 28 countries on five continents.

We provide a unique and fantastic opportunity for motivated people of all ages to develop their careers locally, regionally and internationally.

Appco sells products and services on behalf of blue-chip companies and acquires long-term donors for well-known charities. 


Appco Group – part of the Cobra Group of Companies – was established by Founder & Chairman Chris Niarchos in Sydney, Australia, in 1988 and has since expanded across the globe. 

We believe responsible face-to-face marketing creates a connection with consumers, delivers value to clients, and supports small businesses and entrepreneurs. And our performance-based model means they only pay for the results we deliver.

We provide a unique and fantastic opportunity for motivated people of all ages to become face-to-face field representatives and develop their careers locally, regionally and internationally.


Self-employment opportunities

In many countries, including the UK, Australia and India, field representatives are contracted on a self-employed basis through the Appco Group network of Marketing Companies (MCs).

You can read more about operating your own business as a
 self-employed field representative on the Appco UK website.

Employment opportunities

In some countries in which we operate, including the USA and Canada, field representatives are employed directly by Appco Group. 

Field representative responsibilities

As a field representative – regardless of whether you're contracted on a self-employed basis or employed by Appco – you will promote and sell products
 and services for, and on behalf of, Appco Group's clients.

To assist you in promoting and selling our clients' products and services, you will be provided with client product training and mentoring, as well as opportunities and support to set up and run your own business, if you choose.

Face-to-face marketing

We have developed a comprehensive results-driven sales campaign framework that is proven time and time again to be the most cost-effective channel in the marketing mix.

Our teams of professional field representatives receive ongoing support and product coaching. They also have regular contact with our clients, ensuring they are always at the heart of the businesses and charities they represent.


Door-to-door products and services

Appco Group sells a range of products and services on behalf of blue-chip companies and we take pride in the fact that we generate US$4 billion+ per year in new customer revenue for them. Our service allows businesses to speak directly to potential customers at their homes, their places of work, in store and at private sites and public venues. And our performance-based model means they only pay for the results we deliver.

Customer acquisition

We specialise in customer acquisition across 15 industry sectorsand, with more than 10,000 field representatives in 28 countries, we are one of the largest and most successful sales and marketing organisations in the world today. For our energy clients alone, we have acquired more than 10 million new customers across the globe.

Complete fundraising solutions

Face-to-face donor acquisition is just one part of our fundraising offer. Appco Group’s fundraising solutions bring together a range of services that can fulfill our clients’ needs at every stageof their fundraising and donor-acquisition journey. Other services include:​

-Online fundraising services
-Complete outsourced donor management services
-Consultancy services
-Contact centre services
-Point-of-sale and mobile fundraising solutions
-Lottery and scratch-card campaigns



Board of Directors


Chris Niarchos

Chairman and Founder

Board of Directors
As the Founder and Chairman of the Cobra Group of Companies, Chris sets the strategic direction and ensures the objectives of every business within the Group are met.

Appco Group is the direct sales and marketing subsidiary of the Cobra Group of Companies. In 1987, as a 22-year-old, Chris started his direct sales business in Sydney, Australia, with the vision of one day building it into the world’s largest and most successful sales and marketing company.

Board of Directors

 Mike Blane

 Managing Director, Appco Group International

 Mike started his direct sales career in 1990 in Sydney, Australia, and quickly  developed a passion and flair for the sales and marketing industry. He was  one of the key players in the significant growth of the Australian and New  Zealand business during the early 90s and, along with Chris Niarchos and  his senior team, laid the foundations for Appco's global expansion. 

 Following his tremendous achievements in these markets, Mike moved to the UK in May 1996 and was appointed Managing Director of Cobra Group in 1999.

Board of DirectorsPaul Sanderson

Global Chief Executive Officer, Appco Group and The Cobra Group of Companies

As Global Chief Executive Officer, Paul is responsible for ensuring Cobra Group’s strategic and tactical objectives are delivered.

Reporting to the Chairman and Board of Directors, he oversees the corporate governance, performance and risk management of the company’s core businesses and strategic investments. Paul also works closely with Cobra Group’s executive team across all traditional corporate functions.

undefinedAppco Group Founder and Chairman Chris Niarchos explains the story and personal meaning behind Appco’s ‘Be Something More’ motto.
‘Be Something More’ is not only part of our company, but it is also something that is a major part of my life and it is incredibly special for me.
When I was a young lad at home – about eight years old – my brother and I wanted posters on our bedroom walls, but my mum said, “No. It’s my house, no posters, you’ve got to keep your room looking immaculate.”
Then one day she came home and she said, “I’ve got a poster for you.”And the poster she gave to both of us had the phrase ‘Be Something More’ on it. It was on my bedroom wall and on my brother’s bedroom wall until both of us left home.
This is even more significant to me now because I lost both my parents in the last 18 months. Both of them were in their late 80s and they had a great life and ‘Be Something More’ was something they taught and showed me.
To them, it didn’t matter who you were, or what your line of work was. It didn’t matter if you wanted to be a doctor or solicitor, an engineer, a painter, or a musician. All that mattered was that you strived to ‘Be Something More’; to do something for your community, to do something for yourself and be more than a person who goes through life just going through the motions.
I decided to make ‘Be Something More’ the catchphrase for the whole company because I think it does completely personify what we do and it reflects what so many people in our company around the world do. It is also now part of what we describe as  The Cobra Foundation.
The Cobra Foundation is something we started many years ago to support great causes around the world. Some of those great causes have included, building schools in the Philippines, and supporting orphanages in Laos and projects for Aboriginal communities in northern Australia.
We’ve also helped the victims of the devastating fires in Victoria in Australia a couple of years ago, as well as the flood victims in the UK earlier this year – and we’re always on the look-out for great causes to support to truly demonstrate my parents’ mantra – and the  Appco Group motto – to ‘Be Something More’.

Appco Group Reviews

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Appco Group Founder & Chairman Chris Niarchos
Chris Niarchos
52 Ratings
  • Exciting & Upbeat

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Entry Level in Pasadena, CA
    Former Employee - Entry Level in Pasadena, CA

    I worked at Appco Group

    Neutral Outlook
    Neutral Outlook


    Exciting and upbeat company where firsthand learning from managers and leaders are free. Working side by side a manager or a leader is also a privilege and you get to see that what they teach, they also apply.


    Er.. Maybe have a coffee pot and unlimited access? :)

Appco Group Interviews

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Getting an Interview


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Interview Difficulty




    Manager Training Program Interview

    Anonymous Employee in San Francisco, CA
    Declined Offer
    Negative Experience
    Easy Interview
    Declined Offer
    Negative Experience
    Easy Interview


    I applied online. The process took 3 daysinterviewed at Appco Group (San Francisco, CA) in April 2015.


    Phone interview then in person interview. Decided not to go when asked for base salary and was told $35/day plus commission. Thanks to other Glassdoor reviewers who helped save me a lot of time. If you don't like pyramid schemes, this is not the job for you.

    When they told me I had great interpersonal skills, I should have known it's a scam. Seeing as my parents don't even think I'm good with other people.

    Interview Questions

Appco Group Awards & Accolades

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Additional Info

Headquarters Hong Kong, Hong Kong
Size 5000+ Employees
Founded 1987
Type Company - Private
Industry Business Services

Appco Group, part of the Cobra Group of Companies, is the world's leading sales and marketing company with more than 800 locations in 28 countries on five continents.

Appco Group started in Australia in 1987 and has since expanded across the globe.

Appco Group sells products and services on behalf of blue-chip companies and acquires long-term donors for well-known... More

Mission: We believe responsible face-to-face marketing creates a connection with consumers, delivers value to clients, and supports small businesses and entrepreneurs.

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Appco Group

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