Aravo Overview

Tim Albinson, Founder and Executive Chairman

Mr. Albinson is the company's Founder, Executive Chairman, and chief visionary. With a technology background dating back to the 1980s, he has held cross-functional positions in marketing, product strategy, and sales management. Prior to founding Aravo, he worked in investment banking at Goldman Sachs in New York and as an associate with Core Capital Partners, a $750 million early-stage venture capital fund. He also served as President of the Adelante Consulting Group, a professional services firm he founded to advise global corporations and NGOs on issues of sustainability, conservation and cause-related marketing.

Mr. Albinson has been an advocate for conservation and sustainability for over two decades, and has worked with organizations including World Wildlife Fund, The Nature Conservancy, American Forests and Fundacion Natura, Ecuador's leading conservation group. In the early 1990s he helped formulate sustainability strategies for Fortune 500 manufacturers and consumer products companies, and has written numerous articles on sustainability and environmental issues. He is also the author of the highly regarded sustainability blog 2sustain (www.2sustain.com).

Mr. Albinson holds an MBA from the Haas School at the University of California at Berkeley where he was a Walter A. Haas Scholar and served as student body president. He also holds a BA in English literature from the University of Colorado at Boulder and is a member of the San Francisco Bay Chapter of the Young Presidents' Organization.

Outside of Aravo, he serves on numerous boards and is a Trustee of the Global Institute of Sustainability at Arizona State University. He also teaches entrepreneurship and startup finance at the University of California, Berkeley Extension, and works with the Painted Turtle Camp serving the needs of children with life-threatening diseases.

Brian Davidson, Chief Financial Officer

Mr. Davidson is responsible for overseeing the financial, human resources and legal functions of the company. He also serves as a member of Aravo's Board of Directors. Prior to Aravo, he served as Vice President, Global Trading Web (GTW) at Commerce One. Mr. Davidson joined Commerce One in 1997 and was a central figure in its development as a leading eProcurement and marketplace company. He was responsible for driving the growth of the GTW, the largest international B2B trading community of multinational companies. He also worked for more than 10 years at KPMG Peat Marwick, providing a broad range of system integration consulting expertise.

Mr. Davidson holds a Master's degree in Public Policy and a BA in Economics from the University of California, Berkeley.

Eric Hensley, Vice President of Product Development

Mr. Hensley is responsible for technical delivery of Aravo's product offerings, including Engineering, QA and Hosting Operations. He has over 15 years experience in the development and delivery of Enterprise SaaS offerings with a special focus on supply chain management and intelligence solutions.

Before joining Aravo, Mr. Hensley served as Sr. Director of Technical Operations at Instill Corporation, where he developed infrastructure and integration solutions for supply chain intelligence systems in the foodservice industry. Mr. Hensley joined Instill in 2002 and was instrumental in the development and deployment of highly scalable SaaS solutions responsible for processing the majority of daily foodservice transactions in North America. Prior to that, Mr. Hensley served as Director of Technical Operations at ShipServ Ltd., where he was responsible for the development and deployment of one of the earliest SaaS transactional business exchanges, focused on the maritime shipping industry. While at ShipServ, Mr. Hensley led the development and adoption of MTML, an XML-based transactional document standard now widely deployed in the shipping industry.

Mr. Hensley holds a BA in Astrophysics with a specialization in Computer Science from the University of California, Berkeley.

Sig Lackner, Vice President of Global Services

Mr. Lackner has nearly 20 years of experience leading services teams focused on delivering business solutions with a strong emphasis on account management, including direct sales management responsibilities. Before joining Aravo, he served in senior services executive roles at IBM, Oracle, Alphablox, and Nextance. Prior to that, he managed a regional professional services team at IRI software, a team of application developers at Sun Microsystems, and large corporate client engagements at KPMG. Throughout his career, Lackner has demonstrated success in positioning professional services in product companies synergistically with sales to improve customer acquisition and retention, and successfully manage the entire post sale process. He graduated from the University of Southern California with a degree in Business and Finance.

David Rusher, Vice President, Product Strategy

Mr. Rusher is responsible for Aravo's product strategy and management. His over 17 years of experience in the enterprise software industry spans across most functional areas of business including engineering, product management, product marketing, solutions consulting and sales leadership.

Most recently, Mr. Rusher served as SVP of Enterprise Feedback at Market Tools where he was responsible for global sales of MarketTools CustomerSat™ Enterprise Feedback Management solution. Prior to MarketTools, Mr. Rusher worked with RightNow Technologies - a leading provider of SaaS Customer Experience Management solutions. He initially served as Vice President of Solutions Consulting for the Americas where he worked closely with Product Management and Engineering to influence and prioritize key features and capabilities, addressing functional gaps and innovations based on market demand; he was promoted to Vice President of Sales for the Eastern U.S. and Latin America. Prior to that, he held various solutions leadership roles during a 9 year period with Siebel Systems, culminating in the role of Director, Industry Solutions.

Mr. Rusher holds a Bachelor of Science degree in Computer Science from Oklahoma City University.

Robert Shecterle, Vice President of Marketing

Mr. Shecterle is charged with driving Aravo's overall marketing strategies and execution. He brings over 25 years of enterprise marketing and solution management experience in supply chain solutions across industries.

Most recently, Mr. Shecterle served as Vice President, Marketing & Product Management at InfoNow, a channel performance optimization leader, advancing the company's overall strategy, marketing, and product design. Prior, Shecterle managed research practices at the Aberdeen Group for Supply Chain Management, Global Supply Management, Retail, and Sustainability, providing global market insight and analysis. He has also held executive roles in strategy, marketing, and product management at software companies such as Ariba, PeopleSoft, Oracle, Platform Computing, Indus International, and SSA, helping drive rapid revenue growth and new market expansion. Mr. Shecterle began his career in management consulting, principally at Ernst & Young, helping clients solve business process issues through the use of technology. He has been on the board of directors of the Supply Chain Council, and was named a "Pro to Know" by Supply and Demand Chain Executive Magazine.

Mr. Shecterle holds a BA in Business from Loyola University, Chicago.

Allen Thompson, Vice President of Sales

Mr. Thompson oversees the company's sales strategy and execution. He has more than 15 years of sales and sales leadership experience in the software industry, building high performing sales teams.

Most recently, Mr. Thompson served as the Director of Sales for RightNow Technologies, a $185 million, software-as-a-service CRM leader, where he was responsible for the Eastern US. Previously, he was responsible for leading the Central US and Latin America region. Earlier, Mr. Thompson served in various sales and sales leadership positions over a 12 year period with Siebel Systems/Oracle, Computer Associates, ADP, and USF Corporation.

Mr. Thompson holds a Bachelor of Science degree in Business Administration from the University of Tulsa.