Asahi Mutual Life
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One of Japan's oldest and largest life insurance firms, Asahi Mutual Life Insurance sells primarily life and health policies to individuals and groups. Its specialized products include policies that pay victims of cancer, stroke, and heart attack. Increased competition from industry deregulation, the plunging stock market, and cancellation of policies forced Asahi to cut about a third of its workforce at one point. In an effort to increase sales, the company started selling nonlife insurance products through Tokio Marine Holdings (formerly Millea Holdings). A focus on...
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