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Brand Institute Reviews

116 Reviews
116 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Brand Institute President and CEO Jim Dettore
Jim Dettore
105 Ratings

    Impressive Organization

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Brand Institute


    I have been working at BI for many years as a market research analyst. In my capacity I have had the pleasure of working with major pharmaceutical companies on blockbuster drugs. During my tenure, I have grown to respect not only the CEO, Jim Dettore, but the overall company culture as well. The operations and the overall methodology used to develop names is complex, sophisticated and one of a kind. To sum up the organization in one word. Impressive!


    The pass can be quick and hectic at times

    Advice to ManagementAdvice

    Continue the spirit of hard work brings success. "if it's not broken don't fix it!!"

    Positive Outlook
    Approves of CEO

Brand Institute Interviews

Updated Sep 27, 2014
Updated Sep 27, 2014

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. 1 person found this helpful  

    Associate Director, Brand Development Interview

    Anonymous Employee in Philadelphia, PA
    Anonymous Employee in Philadelphia, PA
    Application Details

    I applied through other source. The process took 2 weeksinterviewed at Brand Institute in September 2014.

    Interview Details

    Withing 2 days after applying, I received an email from the company requesting my earliest possible start date and my salary requirements. I responded that morning and a few hours later I received a phone call from the company which involved a quick interview with the secretary (really just confirming my qualifications) and then scheduled an interview with the CEO and General Counsel.
    I interviewed the next day, where they asked me 3-4 questions but really just spent the time telling me about the company and describing the job. A lot of questions like "What do you think about that?" Or "Does that sound like something you'd be interested in?". The most difficult question at this point was "Why do you want to leave Bench science/research?". At the end of the interview I was told that the Brand Director at Philadelphia would be contacting me to schedule an interview.
    Two or three days later I got a call and we scheduled an interview. The next day I received an email confirming the date/time and requesting that I bring any references with me. She was going to drive a few hours to meet me for a lunch interview and I was going to drive a few hours to meet her in the middle.
    We met for lunch, where I had to buy my own lunch. We interviewed for about an hour or so with a lot of the typical interview questions such as "What do you know about Brand Institute?" "Why do you want to work here?" "What experience has most prepared you to work here?" "Describe your project management experience." We then spent a lot of time discussing the day-to-day aspect and job expectations. As we were leaving, I handed her my references, shook hands, and was told that she was going to be interviewing a few other candidates and would let me know by the following Friday. About 15 minutes later I received a call from BI wanting to schedule a final interview with the CFO.
    I interviewed the next day, which in actuality wasn't an interview, it was a job offer. The CFO went over all the benefits and related information.
    I was offered a base salary which I countered by 15K and he readily agreed. Negotiate!

    Interview Questions
    Reasons for Declining

    Family issues prevented an immediate move to Philadelphia.

    Declined Offer
    Positive Experience
    Easy Interview

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Additional Info

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Headquarters Miami, FL
Size 50 to 149 Employees
Founded 1993
Type Company - Private
Industry Business Services
Revenue $10 to $25 million (USD) per year

The name is the game at Brand Institute. Specializing in the pharmaceutical industry, Brand Institute provides business consulting services in the areas of branding, market research, and design (logos, brochures, and packaging). Clients have included GlaxoSmithKline, Eli Lilly, and Pfizer. The company also serves other industries including consumer products, media, and automotive. Its Drug Safety Institute subsidiary provides risk assessment and drug safety issues related to product naming, labeling, and packaging (ensuring new product names and packaging aren't too... More

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