Burson-Marsteller

www.bm.com
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Being More.

Recent Updates
  • Burson-Marsteller update
    17 days ago

    LAST CALL FOR SUMMER INTERN APPLICATIONs

    The Harold Burson Summer Internship Program (U.S.) - Burson·Marsteller

    The Harold Burson Summer Internship (HBSI) Program is a paid internship at one of the U.S. Burson-Marsteller offices. Each intern is assigned to a client team or practice group. During the internship, students work closely with experienced industry professionals. HBSI interns are given the opportunity to work as a team member, while gaining valuable work experience.

  • Burson-Marsteller update
    20 days ago

    ‎Being More‬: Burson-Marsteller Agency Tour Burson recently opened its doors to CSUN PRSSA student members for an agency tour that enabled them to learn more about our work, ethics, principles and how the idea of “Being More” has led to our success. Read more about the tour here: http://glassdoor.com/slink.htm?key=vIftp

    How to Be More: Burson-Marsteller Agency Tour

    By Ligia Castro, Chapter Historian Being a member of CSUN PRSSA, there are always a number of opportunities to get involved throughout the Southern California region. One of the first events the Chapter was able to participate in was the Burson-Marsteller agency tour. Being a global public relations and communications firm, it was exciting being...

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Burson-Marsteller – Why Work For Us?

Burson-Marsteller is a leading global public relations and communications firm. Our strategic insights and innovative programming build and sustain strong corporate and brand reputations. We provide our clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services. Our clients are global companies, industry associations, professional services firms, governments and other large organizations.

Clients often engage Burson-Marsteller when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. They come to us needing sophisticated communications campaigns built on knowledge, research and industry insights. Most of all, clients come to us for our proven ability to communicate effectively with their most critical audiences and stakeholders. We develop client programs using an Evidence-Based Communications approach. Evidence-Based Communications is a scientific approach to communications, driven by data at the beginning, the middle and the end.

We have global capabilities in: consumer and brand marketing, corporate and financial communications, crisis and issues management, digital, healthcare communications and market access, public affairs, and technology communications.

Burson-Marsteller is part of the Young & Rubicam Group, working as partners for some of the world’s strongest brands. This relationship, which is unique in the industry, has created a combination of companies strategically positioned to provide clients with a complete range of integrated services. We further expanded our client-service capabilities when Young & Rubicam Group became a member of WPP plc, the world’s most comprehensive communications services group.


Clients often engage Burson-Marsteller when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. They come to us needing sophisticated communications campaigns built on knowledge, research and industry insights. Most of all, clients come to us for our proven ability to communicate effectively with their most critical audiences and stakeholders. We develop client programs using an Evidence-Based Communications approach. Evidence-Based Communications is a scientific approach to communications, driven by data at the beginning, the middle and the end.

We have global capabilities in: consumer and brand marketing, corporate and financial communications, crisis and issues management, digital, healthcare communications and market access, public affairs, and technology communications.

Burson-Marsteller is part of the Young & Rubicam Group, working as partners for some of the world’s strongest brands. This relationship, which is unique in the industry, has created a combination of companies strategically positioned to provide clients with a complete range of integrated services. We further expanded our client-service capabilities when Young & Rubicam Group became a member of WPP plc, the world’s most comprehensive communications services group.

- See more at: http://www.burson-marsteller.com/who-we-are/about-us/#sthash.Xmu4wkb0.dpuf

Clients often engage Burson-Marsteller when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. They come to us needing sophisticated communications campaigns built on knowledge, research and industry insights. Most of all, clients come to us for our proven ability to communicate effectively with their most critical audiences and stakeholders. We develop client programs using an Evidence-Based Communications approach. Evidence-Based Communications is a scientific approach to communications, driven by data at the beginning, the middle and the end.

We have global capabilities in: consumer and brand marketing, corporate and financial communications, crisis and issues management, digital, healthcare communications and market access, public affairs, and technology communications.

Burson-Marsteller is part of the Young & Rubicam Group, working as partners for some of the world’s strongest brands. This relationship, which is unique in the industry, has created a combination of companies strategically positioned to provide clients with a complete range of integrated services. We further expanded our client-service capabilities when Young & Rubicam Group became a member of WPP plc, the world’s most comprehensive communications services group.

- See more at: http://www.burson-marsteller.com/who-we-are/about-us/#sthash.Xmu4wkb0.dpuf

Around the world, the people who make up Burson-Marsteller are committed to helping our clients – whether companies, organizations or governments – succeed in Being More. Our commitment is driven by our belief that the most successful organizations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

Burson-Marsteller was one of the original innovative leaders in strategic, integrated approaches to communications, a force for change in public relations, marketing and other ways to reach key audiences. We have remained a leader ever since. Today this leadership is stronger than ever, as integrated communications continues to define what we mean by Burson-Marsteller, Being More. The power, speed and methods of communications are changing fast. But the core principles of integrated strategic communications and implementation on which Harold Burson and Bill Marsteller founded our firm 60 years ago have not changed. Burson-Marsteller, Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.

For Burson-Marsteller, Being More means building dynamic partnerships between people, companies, governments, other organizations and the media – partnerships that stimulate conversations with the potential to change the world. One of the most exciting aspects of the times in which we live and work is that no one owns this model, because there are no boundaries. It is a world in which we can imagine possibility, work hard and with creativity and expertise to turn the possible into the real and achieve results for our clients that help them realize their purposes and make them and us proud. That is the essence of our purpose at Burson-Marsteller – Being More – and we are committed today, as we have been for 60 years, to achieving that purpose.

Old distinctions between categories of paid, owned and earned media are fast becoming outmoded. Content creators are no longer only third parties whom we try to influence. They are often our partners, and, just as often, we are joining our clients in creating the very content that has an impact on conveying ideas and messages that build their reputations. Audiences are not satisfied to sit back as passive receivers of information through clearly defined, static channels. Indeed, they are not even audiences in the traditional sense anymore. They are the drivers themselves of on-going, dynamic conversations and participants in key business decisions, from product launches to the shaping of policy outcomes.

At Burson-Marsteller, Being More means embracing this change. Telling the right story well is still the best way to communicate, but we must find new ways to communicate those stories. We understand that content, not platforms, is what fascinates and engages people. The ability of companies and brands to develop and distribute relevant content is limitless. What used to be a push model is now a vacuum that pulls everyone together.

For Burson-Marsteller, Being More is about understanding that, at its heart, communications is all about people – whether businesspeople, politicians, bloggers, journalists or other audiences – and people pay attention to what matters to them. Being More means creating compelling messages backed by evidence not whim, making content matter backed by expertise, and driving relevance that provides substantive impact and meaningful results for our clients.

As a firm, our purpose is to help our clients define and bring to life their purpose by harnessing the power of this dynamic world of communications – and to do this responsibly in today’s highly connected world. In doing this, we want our own people across Burson-Marsteller to find our firm an inspirational place that calls on them to provide a powerful blend of strategic thinking, creativity, evidence-based communications and an unfailing dedication to rigorous implementation to every client.

Helping our clients navigate the changed communications environment and bringing to life their purpose are at the heart of Burson-Marsteller’s own commitment to Being More, as the leading ideas-driven, results-oriented communications firm in the world. That commitment inspires us in our pursuit of excellence. At Burson-Marsteller, Being More is our promise to our clients and to each other: To exceed expectations today and constantly improve for tomorrow.

 

Consumer and Brand Marketing:

Our consumer and brand marketing team is a passionate group of global marketing communications specialists in media relations, storytelling, strategy, content creation, social media and more. We take an evidence-based approach, using research and consumer and industry insights to develop informed Business-to-Consumer and Business-to-Business programs. A hallmark of our integrated campaigns is our commitment to develop simply smart creative ideas that impact short-term behavior, while building long-term brand preference and loyalty. We thrive on creative problem solving and love the thrill when we know we’ve created an ‘aha’ moment and a brand story that sells itself.

Our mission and motivation is being more to our clients by nurturing campaigns that are more…
…Engaging and enterprising
…Creative to pique curiosity and drive conversation
…Inspired to do good and make a difference
…Focused on the end game

Our clients across the world are some of the biggest and most exciting brands in the business including: adidas, AVON, MetLife, The Lincoln Motor Company, IKEA, Kay Jewelers, Hormel Foods, Transitions Optical, Fab.com, INVISTA, Saban Brands, Procter & Gamble, and PPG, among others.

Our specialized offerings include:

• Shopcology: We’ve connected Evidence-Based research and analysis with shopper insights to deliver high-impact marketing communications solutions for retail brands and companies.
• Team Hollywood – Entertainment: From red carpet soirees to in-film integrations to new celebrity associations, we collaborate with clients to drive powerful ideas that tell strong brand stories, spark conversation and ignite action.
• Caring Consumer: Our mission is to help consumers put their money where their hearts are. Our group of experts builds emotional connections between nonprofit organizations and their donors and prospective donors through insights-based programs.

Corporate:

Creating Enduring Reputations Through Evidenced-Based Communications

The foundation of Burson-Marsteller’s global leadership in public relations is based on our preeminence in strategic corporate and financial communications. Our highly experienced corporate communications specialists, operating seamlessly from every major business center in the world, serve as trusted advisors to many of the world’s leading multinational corporations, public and private companies, financial and professional service firms, investment management firms, private equity funds, hedge funds and high-profile business and public figures.

We provide clients with expert counsel and support on a wide range of complex communications challenges, including:
• Corporate Repositioning
• Reputation Management
• Transaction Communications
• Thought Leadership Development
• High-Profile Litigation
• Crisis Communications
• Long-Term Corporate Reputation-Building Efforts.

Burson-Marsteller also serves as an advisor to our clients in special situations such as leadership transitions, corporate restructuring and proxy contests.

Senior Leadership

Burson-Marsteller’s team of senior corporate and financial communications advisors provides clients with specialized knowledge, experience and skills across major industry, corporate and business functions to provide clients with both the global and local perspectives required to achieve communications success. Our experience is informed by our senior advisors’ deep and varied backgrounds in corporate management, social/digital media, speechwriting, investment banking, law, accounting, securities regulation, journalism, organizational development and integrated marketing.

Communications Excellence

Burson-Marsteller’s corporate and financial capabilities are focused on five key areas: corporate positioning, C-suite positioning, financial communications, organizational performance and corporate responsibility.

Whether the goal is to build awareness and buy-in around a new corporate vision; announce a merger, acquisition or divestiture; guide a new chief executive through the first 100 days of leadership; or design a strategy to reach local constituencies and global and national influencers, Burson-Marsteller will be your partner in developing solutions that sustain and enhance your corporate value and drive business results.

...more services include Corporate Responsiblity, Digital, Healthcare Communications and Market Access, and Issues and Crisis Management

Our consumer and brand marketing team is a passionate group of global marketing communications specialists in media relations, storytelling, strategy, content creation, social media and more. We take an evidence-based approach, using research and consumer and industry insights to develop informed Business-to-Consumer and Business-to-Business programs. A hallmark of our integrated campaigns is our commitment to develop simply smart creative ideas that impact short-term behavior, while building long-term brand preference and loyalty. We thrive on creative problem solving and love the thrill when we know we’ve created an ‘aha’ moment and a brand story that sells itself.

Our mission and motivation is being more to our clients by nurturing campaigns that are more…
…Engaging and enterprising
…Creative to pique curiosity and drive conversation
…Inspired to do good and make a difference
…Focused on the end game

Our clients across the world are some of the biggest and most exciting brands in the business including: adidas, AVON, MetLife, The Lincoln Motor Company, IKEA, Kay Jewelers, Hormel Foods, Transitions Optical, Fab.com, INVISTA, Saban Brands, Procter & Gamble, and PPG, among others.

Our specialized offerings include:

• Fan Experience: We help clients maximize the value of sponsorships and endorsement deals by leveraging the passions of fans to cultivate brand loyalty.
• Shopcology: We’ve connected Evidence-Based research and analysis with shopper insights to deliver high-impact marketing communications solutions for retail brands and companies.
• Team Hollywood – Entertainment: From red carpet soirees to in-film integrations to new celebrity associations, we collaborate with clients to drive powerful ideas that tell strong brand stories, spark conversation and ignite action.
• Caring Consumer: Our mission is to help consumers put their money where their hearts are. Our group of experts builds emotional connections between nonprofit organizations and their donors and prospective donors through insights-based programs.

- See more at: http://www.burson-marsteller.com/what-we-do/capabilities/consumer-and-brand-marketing/#sthash.LVKkUOry.dpuf

Imagine waking up each day and going to a place where you work alongside the smartest and savviest people in your profession. This place exists. It’s called Burson-Marsteller. Many of our senior professionals have counseled CEOs, presidents and heads of state through some of their toughest challenges. We have a rich heritage, and many of our industry’s best and brightest spent much of their career learning and developing their skills at Burson-Marsteller.

PRWeek wrote, “It is interesting to see how many alumni assume leadership of organizations across the profession. While not scientific, a look down the list reveals a remarkable list of achievers, both entrepreneurial and working for other, many times larger, organizations.” The Burson Legacy: Career Guide.

Burson-Marsteller’s distinguished global team of professionals and leading experts work collaboratively to ensure that we are consistently producing some of the best work in the industry. This creates an environment where junior and mid-level employees receive on-the-job training from some of the savviest and most experienced communications professionals around. Our employees foster an environment of collegiality, collaboration and creativity. This environment is supported by the deep respect and camaraderie among our colleagues across our global network.

Training and Development

At Burson-Marsteller, we believe that investing in our employees is reflected in the caliber of our client work. We know that smart people want more than just a job – they want the chance to make a difference. In a constantly evolving industry like ours, we know how important it is for our colleagues to have the chance to learn about the new issues and challenges of the day and step outside their usual roles to experience different aspects of our field.

We offer a variety of training programs that allow for professional enrichment, with a focus on strategic client counsel, business development, people management, creativity and the business of the business. These include one-off classes, multi-session courses, self-guided tutorials, mentoring and on-the-job training.

Similarly, our development plans and career discussions are designed to ensure that every colleague’s aspirations are understood by the company and that future assignments support their goals as effectively as possible. We also ensure that every individual’s current responsibilities are clearly communicated and that goals are mutually agreed.

Internships

Where do you see yourself in five years?

Maybe at a company that defines its industry. Maybe advising the institutions or working on the issues shaping our future. Or maybe just waking up every day to a job you love.

At Burson-Marsteller, those dreams are our reality. An internship with us will offer you an opportunity to discover whether a career in Public Relations, Public Affairs, Digital or Integrated Communications is right for you. We look for candidates with strong communications skills who are interested in challenging work and a dynamic career.

Can you see yourself participating in an outstanding learning experience with a world leader? Burson-Marsteller serves a diverse range of clients including many Fortune 500® companies and other business organizations, professional associations, government bodies and not-for-profit institutions.

We provide our clients with communications expertise ranging from strategic counseling to program implementation in the areas of corporate communications, marketing communications, public affairs, media relations and corporate, business-to-business and issues-related advertising. We also have a number of experts specializing in technology and healthcare, investor relations, organizational change and corporate social responsibility. We are at the forefront of the communications innovations being prompted by extraordinary changes in the digital environment.

Learm more: HERE

Burson-Marsteller Reviews

146 Reviews
3.4
146 Reviews
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Burson-Marsteller President & CEO Donald A. Baer
Donald A. Baer
45 Ratings
  •  

    Huge Opportunity!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Associate
    Current Employee - Associate

    I have been working at Burson-Marsteller full-time (more than a year)

    Pros

    As a junior level employee, I chose Burson over its competitors due to its longstanding reputation as one of the best PR agencies in the world.

    Burson has an impressive tier-one client roster and outstanding talent within each of its offices.
    At the junior level, there’s room for advancement through producing meaningful quality work and making a point to aid in business objectives in addition to client work. In a large firm, it's each to get lost if you don't set yourself apart while also contributing to the strength of your team.

    Management is very receptive to providing employees with exposure to various types of account work and helping individuals achieve career goals, if you ask. Burson also invests in its employees through trainings and conferences.

    Burson has recently begun various efforts to improve its culture, which is working nicely so far.

    Cons

    The biggest complaint would be the same as with any large corporation, sometimes decision making is too slow moving.

    Advice to ManagementAdvice

    Continue improving culture, and career development and ramp up efforts diversity efforts.

    Recommends
    Positive Outlook
    Approves of CEO

Burson-Marsteller Interviews

Updated Jan 19, 2015
Updated Jan 19, 2015

Interview Experience

Interview Experience

77%
13%
8%

Getting an Interview

Getting an Interview

29%
26%
25%

Interview Difficulty

3.1
Average

Interview Difficulty

Hard

Average

Easy
  1.  

    Director Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I applied through an employee referral – interviewed at Burson-Marsteller.

    Interview Details

    Initial interview call with HR representative. Then an interview with department head and meetings with other senior team members. Interviews mainly focused on experience and compatibility for the role and the company. Everyone was very friendly and answered all of my questions with thought and consideration. They were not selling the company but wanted to make sure it would be a good fit for me and for them. The whole process took quite a while.

    Interview Questions
    • No questions especially stood out but lots of questions were asked and a number of technical competency questions tied in with experience   Answer Question
    Declined Offer
    Positive Experience
    Difficult Interview

Burson-Marsteller Awards & Accolades

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Additional Info

Website www.bm.com
Headquarters New York, NY
Size 1000 to 5000 Employees
Founded 1953
Type Company - Public
Industry Business Services
Revenue $100 to $500 million (USD) per year

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of more than 70 offices and more than... More

Mission: Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven... More

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