We’re entrepreneurs who’ve been fortunate to help tens of thousands of other entrepreneurs grow their small businesses. Reshaping an entire industry in the process, landing on the Inc. list of Fastest Growing Companies in America 3 years in a row, authoring the most adopted, and largest independent training designation in real estate history.
The secret is in our frameworks and methodologies, they work the way entrepreneurs’ minds do. This allows us to continually stay ahead of the market, and rank among the top specialists in the world working with founder owners.
For the past two decades Alex and Cadey Charfen have been creating and curating proven business philosophies, models, and strategies geared specifically for entrepreneurs.Experts in business growth and owners of several multimillion-dollar businesses, Alex and Cadey are actively combatting the “entrepreneurial dilemma” that so many small business owners face. They’ve been invited to share their strategies with business owners across the country and around the world, and are regularly called on by major media outlets, including MSNBC, CNBC, FOX News, the Wall Street Journal, USA Today, The Huffington Post, and more, to provide their unique views and insights.But like so many entrepreneurs, Alex and Cadey are no strangers to adversity…
When they met in 2003, Alex owned an international consulting firm with offices in seven countries, and Cadey was a flight attendant for Southwest Airlines. It quickly became apparent the two careers with high travel requirements were not going to result in a happy, connected relationship. The couple made the decision to take their careers in a different direction.
Alex started investing in real estate at the age of 21, and Cadey had grown up in the real estate business with two successful real estate broker parents. Real estate was a natural option for the couple to pursue. Almost immediately they experienced overwhelming success. They amassed a large portfolio of rental real estate, and bought and sold hundreds of properties. Eventually, they formed a real estate brokerage company, a property management company, and a property acquisitions firm. They appeared to have achieved the American dream… only they didn’t see what was coming.
Many consider the Tri-County area in Southeast Florida “Ground Zero” for the international financial collapse that began in 2007. This was also where Alex and Cadey held all of their real estate investments. In less than one year, millions of dollars in real estate equity evaporated, and the couple used the seven-figure reserves that they had in savings to try to keep their businesses viable. With a portfolio losing as much as 90 percent of its value and a market that had slowed to a fraction of its previous volume, the couple’s income and investments took a severe blow. In 2007, Alex and Cadey made the difficult decision to declare bankruptcy.
Humbled and shaken by this very public declaration of failure, the couple understandably experienced all of the doubts, frustrations, and blame that financial devastation creates. After a fateful phone call—with a friend who, rather than be a “shoulder to cry on” asked the simple question, “What are you going to do next?” Alex and Cadey founded CHARFEN.
Because their financial situation created obvious limitations, they were forced to create a method that would grow a company with practically nothing for start-up capital. They funded the company organically. Most people thought that this would simply be impossible. But, Alex and Cadey had a growing family to provide for, so they viewed success as the only option.
As a consultant, Alex worked directly with some of the largest organizations in the world, including Microsoft, Cannon, Logitech, and Kodak. The flexile business models that he created as a consultant became the foundation for the company’s products and structure. Cadey’s first-hand knowledge of how to create a “performance culture” from her days at Southwest Airlines contributed to the company’s record-setting growth. Within a short period of time their new company was breaking records and landing on national lists of who’s who in business.
The couple shocked everyone and beat the odds by achieving millionaire status in less than 12 months from the time that their bankruptcy was discharged. Their success continues. Today, the Charfens live completely debt-free and have never taken on investors.
The frameworks, methodologies and strategies the couple has co-created are now being used by businesses all over the world.
Alex and Cadey live in Austin, TX with their two beautiful daughters Reagan and Kennedy. They value their time spent together as a family above anything else.
RecommendsPositive OutlookApproves of CEO
- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
I worked at CHARFEN full-time (Less than a year)
I was interviewing with Charfen and had accepted employment with another firm. I called to let them know. A few moments later, I received a call from Alex Charfen, CEO and Founder. He and I had a very honest conversation, and my tenure at Charfen began. I learned more about myself and how my mind works than I thought was possible. I understand that I operate in momentum like other EPTs.
The only downsides were the length of commute (Williamson County to Bee Cave is madness), and compensation. The company changed directions while I was there. This changed the product line, which, while good from a long term perspective, was not something that worked well in the short term. It went from a transactional type of sale to a relationship based one. My lifestyle and financial needs weren't compatible with the increase in the length of the sales cycle. To be fair, I should have seen this coming and brought it up with management well before decisions had to be made. Oh, I also hated doing daily/weekly reports. But, I understand the rationale for them.
Advice to Management
A remote sales position would likely benefit the EPTs you hire in the future. A wealth building forum for interested employees would have been great.
Getting an Interview
Getting an Interview
Helpful (2)Declined OfferPositive ExperienceDifficult Interview
I applied online. The process took 3 weeks. I interviewed at CHARFEN (Austin, TX).
Very comprehensive. I progressed through three rounds of interviews including a mock business coaching interview.
Reasons for Declining
Salary below my expectations
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