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Campbell Alliance

2.4 of 5 33 reviews
www.campbellalliance.com New York, NY 150 to 499 Employees
Subsidiary or Business Segment
Professional Services Sector

Campbell Alliance Group helps companies like Merck and Genetech market and sell their products. Providing management consulting services to the pharmaceutical and biotechnology industries, the firm practices in six main areas: brand management, business development, clinical development, medical affairs, pricing and market access, sales, and trade and distribution. Clients have included pharmaceutical companies (such as AstraZeneca), biotech companies (Amgen), and contract research organizations (Quintiles), as well as medical device companies and contract sales...More


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Campbell Alliance is the Consulting business segment of inVentiv Health, a leading global provider of best-in-class clinical, commercial, and consulting services to companies seeking to accelerate performance.  Campbell Alliance is an industry leader in biopharmaceutical and medical technology consulting.  Our clients include all of the world's top-20 biopharmaceutical companies, as well as hundreds of emerging and midsize firms.  In addition, we’ve assisted numerous device and diagnostic companies.  From our office locations across the US and Europe, the firm serves clients throughout North America, Europe, and Japan.

 

Campbell Alliance offers a full portfolio of strategic consulting services through its three Centers of Excellence:

  • Commercial
  • Medical
  • Corporate Development

 

Through our subsidiary organizations, we also provide the following services:

  • Encuity Researchoffers an unmatched breadth of syndicated and custom market research services, delivering answers that biopharmaceutical decision makers need to make critical decisions without looking back.
  • Pharmaceutical Instituteprovides high-impact training solutions designed to improve the effectiveness of biopharmaceutical professionals across key industry functions.  

 

COMMERCIAL CENTER OF EXCELLENCE

 Brand Management

Market Assessment and Opportunity Identification

  • Market Situation Analysis
  • “Patient Journey”
  • Market Segmentation
  • Competitive Assessment
  • Life Cycle Management

 

New Product Commercialization

  • Commercialization Strategy
  • Product Positioning and Value Proposition
  • “Winning Label” and Data Generation Plan
  • Market Development Plan

 

Product Launch

  • Launch Playbook
  • Launch Readiness Review
  • Launch Management

 

Brand Planning and Growth Optimization

  • Brand Plan
  • Brand Diagnostic
  • Growth Accelerator

 

Pricing and Market Access

Market Access Strategy

  • Market and Channel Assessment
  • Value and Evidence Planning
  • Pricing and Reimbursement
  • Contracting Strategy
  • Segmentation

 

Specialty Markets

  • Alternative Access Strategies
  • Specialty Pharmacy Strategy
  • Reimbursement Support Strategy
  • Distribution Strategy

 

Market Access Organization

  • Organization and Process Design
  • Account Management and Training
  • Project Management and Planning

 

Commercial Effectiveness

Commercial Model Development

  • New
  • Adaptive
  • Transformative

 

Commercial Capabilities

  • Global Commercial Excellence
  • Marketing Excellence
  • Field Force Excellence
  • Launch Excellence

 

Performance Optimization

  • Performance Diagnostic
  • Local Market Planning
  • Multi-Channel Promotional Mix
  • Size, Structure, and Deployment

 

MEDICAL CENTER OF EXCELLENCE

Clinical Development

Strategy

  • Portfolio
  • Organization
  • Outsourcing

 

Work Practice Improvement

  • Protocol Development
  • Study Initiation
  • Study Execution
  • Closeout and Reporting

 

Technology Strategy, Selection, and Implementation

  • Protocol Support
  • CTMS
  • EDC/ePRO
  • Safety

 

Medical Affairs

Medical Affairs Function Support

  • Medical Affairs Strategy
  • Organizational Structure and Capability Development
  • Value Mapping

 

Product Support

  • Scientific Product Launch
  • Scientific Product Support
  • Product-Specific Plans

o    KOL Plan

o    MSL Plan

o    Advocacy Plan

o    IIS Plan

o    Medical Information Plan

o    Data Generation Plan

o    Publication Plan

o    REMS Plan

o    Disease State Education Plan

o    Advisory Board Development

 

Benchmarking and External Stakeholder Research

  • Strategic/Functional Level
  • Product Level

 

CORPORATE DEVELOPMENT CENTER OF EXCELLENCE

Corporate Strategy

  • Go-to-Market Strategy
  • Franchise Strategy (Therapeutic and Portfolio)
  • Geographic Market Entry

 

Business Development

  • Licensing (Valuation and Transaction Support)
  • Acquisition (Identification and Valuation)
  • Partnerships / Joint Ventures (Identification and Valuation)

 

ENCUITY RESEARCH

  • Custom Quantitative Research and Advanced Analytics
  • Custom Qualitative Research
  • Syndicated Market Research
  • Promotional Message Tracking
  • Key Opinion Leader Identification and Profiling

 

PHARMACEUTICAL INSTITUTE

  • E-Courses
  • Online Assessments
  • Distance Learning

See What Employees Are Saying

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Campbell Alliance Ratings & Reviews Posted by employees

Employees are “Dissatisfied”   33 ratings

2.4

67% Approve of the CEO   6 ratings

Campbell Alliance President Darius Naigamwalla

Darius Naigamwalla

President

Challenging environment where hard work is rewarded

 Current Senior Engagement Manager

Pros: Campbell is focusing more on strategic work, and is winning projects over the big strategy shops.
There is very little travel requiremed, which is a very big plus for achieving a decent work-life balance.
There is the potential for more rapid…
Full Review `

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Campbell Alliance Salaries Posted by employees

Salaries in USD  United States Avg. Salary
$60k
$90k
$120k

Consultant

40 Campbell Alliance Salaries

$90,492
$70k
$110k

Senior Consultant

24 Campbell Alliance Salaries

$115,896
$102k
$135k

Analyst

15 Campbell Alliance Salaries

$66,267
$55k
$80k

= Salary Range

= Anonymous Salary Range

= Avg.

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Campbell Alliance Interview Questions & Reviews Posted by candidates

No Offer – Interviewed in Parsippany, NJ Apr 2012 – Reviewed Feb 9, 2013

Interview Details – I reached out to an HR lead online, who responded by saying apply online. We had a brief call and then I was told before preceding, I would complete a timed, 60 min test by answering a brief case question. That was my second screening. I passed that, and was asked to come in for a day of…Full Interview

Interview Question:
The case was hard - and my brain was fried, especially after getting up at 5:30am to figure out how to get to their NJ office by 8:30am. And I actually had to get up from my little desk and draw on… Answer Question

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