Coupons.com Incorporated is a leader in digital coupons. We operate a promotion platform that connects great brands and retailers with consumers through Web, mobile and social channels. Our company is transforming the multi-billion dollar promotions industry into the digital world.
Our main site, Coupons.com, receives more than 17 million unique visitors a month on average, and millions of consumers our popular Coupons.com and Grocery iQ mobile apps. Coupons.com Incorporated generated revenue from over 1.3 billion transactions in 2013.
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Coupons.com Incorporated is the leader in digital coupons, including online printable, social, mobile and loyalty card promotions. The company is the driving force in transforming the multi-billion dollar coupon industry and ushering it into the digital world. For decades, the Sunday newspaper has been the dominant distribution method for coupons, but as the reach of the newspaper declines and a growing number of consumers are online, more and more consumers and brands alike are looking to digital. Today, Coupons.com and its digital coupons network is far and away the largest provider of digital coupons.
The company’s goal is to provide coupons everywhere a brand has the opportunity to interact with a consumer across the digital domain. Coupons.com is not only shifting the multi-billion dollar Sunday coupon insert market online, it is also expanding both the supply of coupons, by using the power of the Internet to lower the cost of entry for coupon issuers, and increasing the demand for coupons, by introducing a whole new consumer demographic to coupons via the Internet, social media, and mobile phones. Coupons.com already enables clients’ coupon promotions in web pages, email campaigns, social media initiatives, mobile devices, store kiosks, shopping carts, consumer electronics and more. The company intends to expand that reach further across the digital landscape—anywhere there is a digital connection to consumers creating a digital marketplace where brands, retailers and consumers can connect at every step along the consumer’s path to purchase. The possibilities are endless…
Company Fast Facts:
- Coupons.com is the 42nd largest website in the U.S. (Nielsen, March 2012).
- Affiliate network reach: Tens of thousands of sites across the web, including retailer sites (grocery, drug and mass) that span 52,000 store locations as well as lifestyle and recipe sites to coupons/savings blogs.
- The company enables digital marketing initiatives, including social and mobile programs, for thousands of the world’s top brands.
- Approximately 500 employees with headquarters in Mountain View, California and European headquarters in Hammersmith, UK.
Industry Fast Facts:
- First coupon issued by Coca-Cola Company in 1888.
- 305 billion coupons (valued at $470 billion) distributed via all mediums in 2011.
- 3.5 billion coupons (saving consumers $4.6 billion) were redeemed in 2011, up 6.1 percent over 2010.
- Reach of newspapers in the U.S. has steady declined for more than 15 years from 70 percent of U.S. households in 1994 to 40 percent in 2010.
- Data shows that users of digital coupons have higher household incomes, have larger households, are better educated, shop more frequently and spend more each month on groceries than users of newspaper coupons and the general population overall, dispelling the perceived low-brow stigma of couponing. These demographic characteristics are attractive to coupon issuers.
- Poor economic environment is a primary factor in increased coupon use by consumers and brands. However, research shows that consumers intend to continue to use coupons even after the economy improves.
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