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DA Group works to give the virtual world some character. The company's animation tools and services are used to create animated Web-based marketing agents and interactive communications applications. DA Group's products are used to increase the interactivity of Web sites and enhance interaction between users and digital devices. The company's Yomego operations focus on consumer marketing, with applications targeting social networks, virtual worlds, and interactive television content. DA Group counts BBC, GCap Media, MTV Networks, and Vodafone among its clients.