Recent Updates
  • DataXu update
    9 days ago

    Our CEO, Mike Baker, had a chance to meet with the team at nToggle and talked about everyone's favorite Take a few minutes to read:

    Your Career is a Green Field

    Thanks to Karen Soroca who compiled my recent conversation with the nToggle team where I am on the Product Advisory Board. Too often people wait to talk about their careers until they are unhappy. Your career is something you should always be actively nurturing to grow.

  • DataXu update
    15 days ago

    Meet Beth: a guru of all things Optimization.

    A Day in the Life of a XuKeeper: Beth

    It's time for the second edition of "A Day in the Life of a XuKeeper", where you'll get a behind the scenes look at some of the people at DataXu and what makes them tick. Today, meet Beth Logan, Senior Director of Optimization, technology group based in our Boston headquarters.


DataXu – Why Work For Us?


Bringing Science to the Art of Marketing

DataXu was founded by MIT aeronautics and astronautics scientists who wrote the combinatorial language that guided NASA’s Mars mission plans. These scientists – joined by co-founders with extensive digital media and consumer electronics expertise – examined potential commercial applications that would benefit from a system that could make real-time decisions. They knew that a huge opportunity existed in marketing, being disrupted by the consumer digital lifestyle and big data, but still operating with manual solutions based on intuition, as well as an inefficient supply chain.

The founding team recruited the smartest people they knew to create DataXu as it is today – an open, neutral platform that enables marketers to use our ‘rocket science‘ in a simple UI to understand and engage consumers in a digital world. We are proud to have created the industry’s first and only real-time multi-variate decision system to bring science to the art of marketing. And our work has just begun!

The Programmatic Marketing Revolution

Now our vision is a reality at leading global brands. The DataXu platform enables our clients to manage and optimize marketing investments across all digital channels, realizing significant performance and cost benefits. We empower them to turn insights into action – helping them build strong brands and win in an ever more competitive marketplace.

DataXu sits at the heart of the all-digital world, putting more data to work in innovative new ways, bringing our innovations to new enterprises and market segments, and empowering customers to solve their most difficult business challenges. We are continually advancing our technology to meet emerging challenges for marketing professionals and business leaders alike.

We remain committed to true innovation and to transforming marketing in the digital world.


Join the Programmatic Marketing Revolution, Already in Progress

With the programmatic marketing revolution well underway, and our business leading setting the pace, we’re constantly strengthening our team and looking for talented people to join us, including:

  • Data science and analytics team members to help us with projects ranging across the full spectrum of machine learning and statistical programming.
  • World-class engineers, architects and product managers who live and breathe big data, algorithms, real time computing and user experience design – and who can build Internet-scale systems.
  • Sales and customer service pros who want to join the industry’s most productive and responsive sales and delivery teams.
  • Strategic and creative marketers who know how to create new markets and maximize results.

Joining DataXu is an exclusive opportunity to develop a meaningful career in a marketplace that’s exciting, evolving and central to the future. We challenge the status quo and take pride in our ability to make a difference. We’re fast, agile thinkers (and doers) who work hard to solve really complex problems. In short, DataXu isn’t just a job. It’s a passion – and the only limits are your capabilities and your desire for success.

Why work at DataXu? Because you want to work with a market leader poised for explosive growth – but still small enough so that everyone makes a difference. You want to work at the leading edge of technology, data and marketing. You want to be thought of as the rock star you are. You want the kind of experience that will make you a great CEO one day. You’re happy to work hard, but will help make working in the Xu fun.

If you have the skills and passion we’re looking for, check out our many exciting opportunities around the globe.


For DataXu, Caring Is More than a Responsibility

DataXu is dedicated to social responsibility and supporting local philanthropic initiatives. As high-tech entrepreneurs, we’re always in a hurry to discover the Next Big Thing. But giving back to the communities where we work is also a very important thread in our DNA. Xu Keepers support scores of local charities with donations and their volunteer time—including Charles River Conservancy, Greater Boston Food Bank, Cradles to Crayons, Pets are Worth Saving (PAWS)/Chicago, and many more.




This idea was inspired by research into the most innovative companies.  The key unifying theme between the most innovative companies is that each of them finds a way for employees to do some self-driven creative work, even if there is less than 100% chance of success.  This gives employees the chance to take a risk and go down a path that they think is a good idea, without worrying about missing deadlines or missing objectives.  It might fail, but that's OK.  No meetings will interrupt concentration, no phone calls, no scrum, no backlog.  It's just you and creativity for 24 hours.
Innovation Day is the chance to research a new idea, try out a new code library, come up with a crazy new product idea, invent a new machine learning trick, or fix some annoying bug that is never a top priority. You can do whatever you think is a good use of company time, but it's completely up to you.      
Employees may work on their own on teams.  Teams are comprised of people who don't usually interact.  If a member of the sales team wants to work with a developer on a new idea that's awesome.   Remember, innovation is not just on the core product, it's all aspects of the business, from people to finance to product.  Everyone can be innovative!

DataXu Innovation Day Video from DataXu on Vimeo.

DataXu Reviews

Rating Trends
Recommend to a friend
Approve of CEO
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Mike Baker
25 Ratings
  • Great company, even better people

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Boston, MA
    Current Employee - Anonymous Employee in Boston, MA
    Positive Outlook
    Approves of CEO

    I have been working at DataXu full-time (More than a year)


    Perks: free lunches once a week, fully stocked kitchens, accessibility to senior management, VERY smart people. Strategy is a strong point for DataXu. Every decision made is very well thought out...and they aren't made in a vacuum. It's hard to find that. Compensation is in the norm for the industry. Benefits are great. Along with other things, they offer unlimited PTO and they cover the yearly deductible for medical and dental (in addition to 85% of the plan costs)


    It's a fast growing company - things change and they change often. You have to be comfortable with that.

DataXu Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. Helpful (2)  

    Software Engineer Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Easy Interview


    I applied through other source. The process took 5 days. I interviewed at DataXu in April 2015.


    Gave me a couple of java assignment questions which were mainly on Multi-threading and asked me to work on it for 2 days and then submit it. But after submitting the recruiter told that they won't be able to sponsor H1B visas. It is an absolute waste of time interviewing with this company.

    Interview Questions

DataXu Awards & Accolades

Let us know if we're missing any workplace or industry recognition – Add an award

Additional Info

Headquarters Boston, MA
Size 150 to 499 Employees
Founded 2009
Type Company - Private
Industry Information Technology
Revenue $100 to $500 million (USD) per year

DataXu’s Programmatic Marketing software enables marketers to better understand and engage customers across all available media formats, devices, channels, and buying modes. Powered by our patented Active Analytics® technology, DataXu’s #1 rated platform leverages big data science and analytics to drive better ROI. With fifteen offices in eleven countries, DataXu's ... More

Mission: To make marketing smarter with data science

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