Recent Updates
  • DataXu update
    12 days ago

    It's an exciting time here at DataXu! According to the latest Forrester Wave on Demand Side Platforms, DataXu boasts the strongest current offering (Forrester Research, Inc., The Forrester Wave™: Demand Side Platforms, Q2 2015) We're expanding our teams globally. Interested in joining the programmatic marketing revolution? Be sure to read our open positions featured here on Glassdoor...we may have something that fits your skillset!

    The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015

    Today Forrester Research, Inc. released The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015. We are thrilled to announce that DataXu received the highest score in the current offering category, including the highest scores in the buying, data, and analytics offerings criteria. Our mission at DataXu from day one has been simple: to make marketing better through data science.


DataXu – Why Work For Us?


Bringing Science to the Art of Marketing

DataXu was founded by MIT aeronautics and astronautics scientists who wrote the combinatorial language that guided NASA’s Mars mission plans. These scientists – joined by co-founders with extensive digital media and consumer electronics expertise – examined potential commercial applications that would benefit from a system that could make real-time decisions. They knew that a huge opportunity existed in marketing, being disrupted by the consumer digital lifestyle and big data, but still operating with manual solutions based on intuition, as well as an inefficient supply chain.

The founding team recruited the smartest people they knew to create DataXu as it is today – an open, neutral platform that enables marketers to use our ‘rocket science‘ in a simple UI to understand and engage consumers in a digital world. We are proud to have created the industry’s first and only real-time multi-variate decision system to bring science to the art of marketing. And our work has just begun!

The Programmatic Marketing Revolution

Now our vision is a reality at leading global brands. The DataXu platform enables our clients to manage and optimize marketing investments across all digital channels, realizing significant performance and cost benefits. We empower them to turn insights into action – helping them build strong brands and win in an ever more competitive marketplace.

DataXu sits at the heart of the all-digital world, putting more data to work in innovative new ways, bringing our innovations to new enterprises and market segments, and empowering customers to solve their most difficult business challenges. We are continually advancing our technology to meet emerging challenges for marketing professionals and business leaders alike.

We remain committed to true innovation and to transforming marketing in the digital world.


Join the Programmatic Marketing Revolution, Already in Progress

With the programmatic marketing revolution well underway, and our business leading setting the pace, we’re constantly strengthening our team and looking for talented people to join us, including:

  • Data science and analytics team members to help us with projects ranging across the full spectrum of machine learning and statistical programming.
  • World-class engineers, architects and product managers who live and breathe big data, algorithms, real time computing and user experience design – and who can build Internet-scale systems.
  • Sales and customer service pros who want to join the industry’s most productive and responsive sales and delivery teams.
  • Strategic and creative marketers who know how to create new markets and maximize results.

Joining DataXu is an exclusive opportunity to develop a meaningful career in a marketplace that’s exciting, evolving and central to the future. We challenge the status quo and take pride in our ability to make a difference. We’re fast, agile thinkers (and doers) who work hard to solve really complex problems. In short, DataXu isn’t just a job. It’s a passion – and the only limits are your capabilities and your desire for success.

Why work at DataXu? Because you want to work with a market leader poised for explosive growth – but still small enough so that everyone makes a difference. You want to work at the leading edge of technology, data and marketing. You want to be thought of as the rock star you are. You want the kind of experience that will make you a great CEO one day. You’re happy to work hard, but will help make working in the Xu fun.

If you have the skills and passion we’re looking for, check out our many exciting opportunities around the globe.


For DataXu, Caring Is More than a Responsibility

DataXu is dedicated to social responsibility and supporting local philanthropic initiatives. As high-tech entrepreneurs, we’re always in a hurry to discover the Next Big Thing. But giving back to the communities where we work is also a very important thread in our DNA. Xu Keepers support scores of local charities with donations and their volunteer time—including Charles River Conservancy, Greater Boston Food Bank, Cradles to Crayons, Pets are Worth Saving (PAWS)/Chicago, and many more.



DataXu Reviews

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Recommend to a friend
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Mike Baker
23 Ratings
  • Great company with even better people

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Client Service Associate
    Current Employee - Client Service Associate

    I have been working at DataXu full-time (Less than a year)

    Positive Outlook
    Positive Outlook


    DataXu has completely exceeded my expectations. The work I do each day is new and exciting and I get to grow both professionally and personally just by working with some of the most intelligent, down-to-earth people I’ve ever met. I love the team atmosphere that DataXu has, no one will turn you away if you have a “quick” question or even a whole presentation to work through, they all really want to help each other out

    As a person who didn’t know much about programmatic marketing (even while being interviewed), I felt extremely intimated walking in my first week. For the first month, I felt like people were talking in a language I would never understand. Now, a year later, I am so happy and thankful to be a part of this fast-paced, challenging, increasingly popular industry.

    Even without the perks, (catered lunch, unlimited PTO, casual dress code, free snacks/drinks, free concerts, team outings, and summer/holiday company parties), DataXu would still be an amazing place to work because of the people and culture. Suffice it to say, I’m pretty lucky to call this my job.


    The busy work for lower-level positions can be tedious at times, but you need to learn how to do those things before working your way up. The managers make sure that your work/life balance is at a good place and that you're not overwhelmed.

DataXu Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. Helpful (2)  

    UI Engineer Interview

    Anonymous Employee in Boston, MA
    No Offer
    Negative Experience
    Easy Interview


    I applied through a recruiter – interviewed at DataXu (Boston, MA) in April 2015.


    Initially was contacted by the recruiter through Linkedin. Later was setup a 30mins phone interview with one of their UI engineering team. I did not hear from them for a week. When i did a quick followup, recruiter asked me to call later evening. I am not quiet sure as this was the first time when a recruiter asked the candidate to call. I thought this was quiet unprofessional. When called, recruiter told me that i need to learn a lot and is ready to offer internship for 6 months and later convert it to full-time. Again, when recruiter himself connected with me on Linkedin for full time and whar they offer me is internship. And the person who interviewed says i need to learn a lot just in 30 mins interview where i answered all of his questions spot on!

    It was very bad experience. I thought of going further from the initial call just because of its good reviews on glassdoor and i somewhat liked the work they are into.

    Overall, very bad experience.

    Interview Questions

DataXu Awards & Accolades

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Additional Info

Headquarters Boston, MA
Size 150 to 499 Employees
Founded 2009
Type Company - Private
Industry Information Technology
Revenue $100 to $500 million (USD) per year

DataXu’s Programmatic Marketing software enables marketers to better understand and engage customers across all available media formats, devices, channels, and buying modes. Powered by our patented Active Analytics® technology, DataXu’s #1 rated platform leverages big data science and analytics to drive better ROI. With fifteen offices in eleven countries, DataXu's petabyte... More

Mission: To make marketing smarter with data science

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