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I worked at EMusic.com full-time (More than 3 years)RecommendsNo opinion of CEORecommendsNo opinion of CEO
Great concept...started out as an independent label focused music subscription service before Amazon and Spotify where on the scene.
The product was independently-minded, while the sales process was a direct marketing focused bait and switch that left many customers discovering cumulative monthly payments from a free trial they never cancelled. As you may imagine, this created a culture clash between employees "in it for the music" and those with MBAs.
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eMusic.com previously wanted the whole world in its hands. Now it's focusing on the corner market. eMusic is one of the oldest digital music subscription services in operation, allowing consumers to download music legally. However, after business suffered as customers turned to newer services from Apple and RealNetworks, eMusic repositioned itself as "the Internet's corner music store", providing music from independent labels, as well as editorial content and social networking services geared toward music lovers. Former chairman Bob Kohn and ex-CEO Gene Hoffman founded...