Fuhu – Why Work For Us?


Fuhu, Inc., creator of the nabi tablet, is a leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) for parents by parents, and (5) dedicated to the intellectual development of children. Fuhu is headquartered in El Segundo, Calif., with other U.S. offices in Denver and San Jose. For more information, visit www.fuhu.com and www.nabitablet.com.



The Heirloom Tomato is generally considered a variety passed down through several generations of a family because of its valued characteristics. Unlike a common tomato, which has been engineered for consistency and longer shelf life, Heirloom Tomatoes have been grown for centuries for their flavor and nutritional value, and have adapted over the years to changes in the environment.

Responsible gardeners collect and share Heirloom Tomato seeds, so they can be appreciated by many and sustained. We are inspired by the nurturing care and thoughtfulness of these gardeners. Like them, we believe that each seed is important, and strive to apply the same care and attention to every aspect of our work.

As we develop experiences and solutions for children, we look at what is truly important. We create new experiences that are made specifically for children, but good enough for adults. We make them fun, engaging and rewarding. We understand that children can tell when something is authentic and made just right.

As parents ourselves, we strive to answer the questions that other parents will ask. Will this product be entertaining? Will it be educational? Will it be safe? Will it give children a head start and help them grow?

Great ideas are like Heirloom Tomatoes...they need daily care and nurturing to reach their full potential. At Fuhu, we are committed to creating solutions that are socially responsible, made right, make a difference in people's lives, for parents by parents and dedicated to the intellectual development of children. These are the ideas that we cultivate every day.

Jim Mitchell

Jim Mitchell brings with him 18 years of experience working with global market makers in the Media, High Tech, and Electronics industries. He has worked with leading brands clients such as Google, HP, Sun, DirecTV, Ingram Micro, Qualcomm, Toshiba, Intel and Nokia with a focus on increasing shareholder value by opening new channels, launching new products and businesses, improving supply chain and global operations and enhancing customer care. Mr. Mitchell has held a variety of operational leadership roles holding him accountable for global accounts, P&L and office management.

During his tenure with Accenture, (formerly Andersen Consulting) Mr. Mitchell was a co-founder of the Firm’s ecommerce practice and established Internet centers throughout the country to deliver Internet based solutions to leading edge companies and the Fortune 500. In 2000 he was admitted to Partnership at Accenture and was a Managing Partner for a portfolio of electronic and high tech companies in the Western and Southwest Regions, totaling over $100M in sales and revenue per year. As the Managing Partner at the Los Angeles office location he was responsible for overseeing 700 employees as well as the business operations of the office, including staffing plans, mentoring, motivating and retention.

Mr. Mitchell earned his B.A in Business & Computer Science from Purdue University. He holds 6 patents on ecommerce frameworks for doing business via the Internet.

Robb Fujioka
Founder & President

Mr. Fujioka brings more than 10 years experience in on-line advertising / marketing, branding and Public Relations. Mr. Fujioka has built and sold several advertising and marketing technologies businesses. He has worked with many of the pioneers of the e-marketing arena including Coremetrics, Cable and Wireless, Infonet, DoubleClick, 3D Shopping and BigFoot Interactive.

In 1998, Mr. Fujioka founded Jump Communications, an advertising and public relations firm that created e-campaigns and ad programs for Yonex, Toyota, Porsche, Toto USA, Paramount Pictures and Twentieth Century Fox. Jump Communications was one of the first interactive agencies in the web services space to incorporate rich-media email as a retention and direct marketing tool.

In 2001, Mr. Fujioka founded In-Coming, a direct email marketing company that focused on innovative strategic direct email campaigns and the development of IQ Mail. IQ Mail was a direct email platform that could not only track delivery, open and send email but also monitor a user’s click stream within a company’s website. IQ mail pioneered the combination of email and website analytics that included user e-commerce transactional reporting.

Mr. Fujioka also founded Go Anywhere in 2002 which won the rights to deploy city wide Wi-Fi for Hermosa Beach. Go Anywhere offered Wi-Fi broadband access through Wi-Fi mesh networks deployed on city owned light posts. Go Anywhere also negotiated pole rights with Verizon and AT&T which enabled them to deploy networks in the territories where the carriers are the key encumbents.


Fuhu Photos

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Fuhu Reviews

63 Reviews
63 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
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Jim Mitchell
37 Ratings

    FuHu Field Merchandiser

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Field Merchandser
    Current Employee - Field Merchandser

    I have been working at Fuhu full-time for more than a year


    I have worked for this company for a little more than a year and so far it has been the best work experience I have had. I work as a Field Merchandiser which requires you to be self motivated and highly accountable. Since day one management has been available to me at a moments notice whenever I had any questions or concerns. The pay is very competitive, the hours are flexible and to be honest your everyday tasks are relatively easy. You are required to do a lot of driving but you are well compensated for it. You clock both in and out for the day at your home, which means that all of your driving goes towards your 8 hour day. You are provided with a work cell phone so you can keep in touch with your peers and management. They do use the cell phone to track your whereabouts via GPS but this is used to ensure that both the employee and company are protected. I personally like this feature because it allows me to validate that I am out in my territory and doing my job. Overall, I have worked in many other types if jobs and I must say that working for FuHu has provided me with the best quality of life and this is the first job that I have felt appreciated as an employee, not just another number.


    -No PTO. However they made that very clear to me during the interview process so there were no surprises.

    Positive Outlook
    Approves of CEO

Fuhu Interviews

Updated Jul 25, 2014
Updated Jul 25, 2014

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. 3 people found this helpful  

    Contractor (Graphic Designer) Interview

    Anonymous Employee  in  El Segundo, CA
    Anonymous Employee in El Segundo, CA
    Application Details

    I applied through an employee referral. The process took 3 days - interviewed at Fuhu in July 2014.

    Interview Details

    Fuhu found my portfolio online and sent me an email saying that they liked my work and wanted to schedule an interview. We emailed over the course of about two days and I came in for an interview on the third day. I met directly with the woman who'd been emailing me. We went to her office and she brought me a glass of water, which was nice. It started off seeming like a 1-on-1 interview, but then they brought about four more people into the room to interview me one at a time. They asked some of the same questions and some different ones depending on their department. Overall, they were very friendly and pretty professional. It was a decent interview.

    Interview Questions
    • I don't know about a specific question, but I have to say, I was confused about my responsibilities. They were a bit unclear about that. One person told me I'd be doing one thing, then another person told me something else, so I asked the second person if they were just considering me for separate jobs or if it was all the same job. She explained the process to me more clearly, and said that each of they would both be my responsibility. I got the sense that I'd kind of just be filling in where they needed someone to do work, rather than having a specific job.   Answer Question
    Reasons for Declining

    It was too far of a distance and not enough of an opportunity to be worth it. I had to drive 2.5 hours to get there. The pay was lower than I was hoping for and there weren't any benefits that I was aware of. When I asked about it I didn't receive a reply. The people seemed very nice, but I also wasn't sure if I trusted the company, especially judging by some of the reviews I read here. I also got the feeling that they were a company that was very competitive and not very stable. I still went in with an open mind, but in the end decided it wasn't a good fit for me.

    Declined Offer
    Neutral Experience
    Average Interview

Fuhu Awards & Accolades

Something missing? Add an award
TRUSTe Children's Privacy Seal of Approval, MarketWire, 2013
2013 Hottest Southern California Companies, Lead411, 2013
2012 Product of the Year, Creative Child Magazine, 2012
The Toy Man Seal of Approval, The Toy Man Product Guide, 2011
2011 Media of the Year Award, Creative Child Magazine, 2011
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Additional Info

Website www.fuhu.com
Headquarters El Segundo, CA
Size Unknown
Founded 2008
Type Company - Private
Industry Information Technology

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