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Fuhu – Why Work For Us?


Fuhu, Inc., creator of the nabi tablet, is a leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) for parents by parents, and (5) dedicated to the intellectual development of children. Fuhu is headquartered in El Segundo, Calif., with other U.S. offices in Denver and San Jose. For more information, visit www.fuhu.com and www.nabitablet.com.



The Heirloom Tomato is generally considered a variety passed down through several generations of a family because of its valued characteristics. Unlike a common tomato, which has been engineered for consistency and longer shelf life, Heirloom Tomatoes have been grown for centuries for their flavor and nutritional value, and have adapted over the years to changes in the environment.

Responsible gardeners collect and share Heirloom Tomato seeds, so they can be appreciated by many and sustained. We are inspired by the nurturing care and thoughtfulness of these gardeners. Like them, we believe that each seed is important, and strive to apply the same care and attention to every aspect of our work.

As we develop experiences and solutions for children, we look at what is truly important. We create new experiences that are made specifically for children, but good enough for adults. We make them fun, engaging and rewarding. We understand that children can tell when something is authentic and made just right.

As parents ourselves, we strive to answer the questions that other parents will ask. Will this product be entertaining? Will it be educational? Will it be safe? Will it give children a head start and help them grow?

Great ideas are like Heirloom Tomatoes...they need daily care and nurturing to reach their full potential. At Fuhu, we are committed to creating solutions that are socially responsible, made right, make a difference in people's lives, for parents by parents and dedicated to the intellectual development of children. These are the ideas that we cultivate every day.

Jim Mitchell

Jim Mitchell brings with him 18 years of experience working with global market makers in the Media, High Tech, and Electronics industries. He has worked with leading brands clients such as Google, HP, Sun, DirecTV, Ingram Micro, Qualcomm, Toshiba, Intel and Nokia with a focus on increasing shareholder value by opening new channels, launching new products and businesses, improving supply chain and global operations and enhancing customer care. Mr. Mitchell has held a variety of operational leadership roles holding him accountable for global accounts, P&L and office management.

During his tenure with Accenture, (formerly Andersen Consulting) Mr. Mitchell was a co-founder of the Firm’s ecommerce practice and established Internet centers throughout the country to deliver Internet based solutions to leading edge companies and the Fortune 500. In 2000 he was admitted to Partnership at Accenture and was a Managing Partner for a portfolio of electronic and high tech companies in the Western and Southwest Regions, totaling over $100M in sales and revenue per year. As the Managing Partner at the Los Angeles office location he was responsible for overseeing 700 employees as well as the business operations of the office, including staffing plans, mentoring, motivating and retention.

Mr. Mitchell earned his B.A in Business & Computer Science from Purdue University. He holds 6 patents on ecommerce frameworks for doing business via the Internet.

Robb Fujioka
Founder & President

Mr. Fujioka brings more than 10 years experience in on-line advertising / marketing, branding and Public Relations. Mr. Fujioka has built and sold several advertising and marketing technologies businesses. He has worked with many of the pioneers of the e-marketing arena including Coremetrics, Cable and Wireless, Infonet, DoubleClick, 3D Shopping and BigFoot Interactive.

In 1998, Mr. Fujioka founded Jump Communications, an advertising and public relations firm that created e-campaigns and ad programs for Yonex, Toyota, Porsche, Toto USA, Paramount Pictures and Twentieth Century Fox. Jump Communications was one of the first interactive agencies in the web services space to incorporate rich-media email as a retention and direct marketing tool.

In 2001, Mr. Fujioka founded In-Coming, a direct email marketing company that focused on innovative strategic direct email campaigns and the development of IQ Mail. IQ Mail was a direct email platform that could not only track delivery, open and send email but also monitor a user’s click stream within a company’s website. IQ mail pioneered the combination of email and website analytics that included user e-commerce transactional reporting.

Mr. Fujioka also founded Go Anywhere in 2002 which won the rights to deploy city wide Wi-Fi for Hermosa Beach. Go Anywhere offered Wi-Fi broadband access through Wi-Fi mesh networks deployed on city owned light posts. Go Anywhere also negotiated pole rights with Verizon and AT&T which enabled them to deploy networks in the territories where the carriers are the key encumbents.


Fuhu Photos

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Fuhu Reviews

79 Reviews
79 Reviews
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Jim Mitchell
45 Ratings
  • 2 people found this helpful  

    Grateful for the experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - IT Specialist in El Segundo, CA
    Former Employee - IT Specialist in El Segundo, CA

    I worked at Fuhu full-time (less than a year)


    Understanding and gave me an opportunity most companies never would have. I had no prior experience and to be given the position that they had was really giving me the benefit of the doubt. Furthermore, they gave me plenty of chances, a decent salary, and treated me like family. I felt compelled to end on good terms and am very glad that I did. HR even followed up with me a couple weeks later to see how I was doing and I thought that was very considerate of them. All in all and despite the many horrible reviews, a job is a job. I'm just grateful I had one! I definitely do feel like I got spoiled during this job and am very worried that I'm gonna have a sudden realization at my next job about how I shouldn't have given up my position at Fuhu.


    The work in particular wasn't stressful, but the workload definitely was. I had no doubt in mind that I wouldn't be up for the task nor fail at anything that was handed to me, but rather if I could deliver in a timely manner. I was fully aware of the long work hours and had a life where I had no work and was just bored out of my mind. Work had become a place to squelch my mind and to keep busy and I really am/was grateful. I'm just a little sad that it took so long to get the help I needed.

    Advice to ManagementAdvice

    Live Long and Prosper.

    Neutral Outlook
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Fuhu Interviews

Updated Jan 21, 2015
Updated Jan 21, 2015

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Junior Helpdesk Administrator Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I applied through a staffing agency. The process took a dayinterviewed at Fuhu.

    Interview Details

    The interview was absolutely a joke. There were no technical questions at all. All conversational. But the feedback given to the recruiters is that I "don't have enough Mac experience". I was never asked a single question about a Mac so how could this be? Overall I got great feedback so it's interesting to me how all the sudden I don't have great Mac skills. Stay away from this place at all costs.

    Interview Questions
    No Offer
    Negative Experience
    Easy Interview

Fuhu Awards & Accolades

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TRUSTe Children's Privacy Seal of Approval, MarketWire, 2013
2013 Hottest Southern California Companies, Lead411, 2013
2012 Product of the Year, Creative Child Magazine, 2012
The Toy Man Seal of Approval, The Toy Man Product Guide, 2011
2011 Media of the Year Award, Creative Child Magazine, 2011
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Additional Info

Website www.fuhu.com
Headquarters El Segundo, CA
Size 50 to 149 Employees
Founded 2008
Type Company - Private
Industry Information Technology
Revenue $5 to $10 million (USD) per year

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