Fuhu – Why Work For Us?


Fuhu, Inc., creator of the nabi tablet, is a leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) for parents by parents, and (5) dedicated to the intellectual development of children. Fuhu is headquartered in El Segundo, Calif., with other U.S. offices in Denver and San Jose. For more information, visit www.fuhu.com and www.nabitablet.com.



The Heirloom Tomato is generally considered a variety passed down through several generations of a family because of its valued characteristics. Unlike a common tomato, which has been engineered for consistency and longer shelf life, Heirloom Tomatoes have been grown for centuries for their flavor and nutritional value, and have adapted over the years to changes in the environment.

Responsible gardeners collect and share Heirloom Tomato seeds, so they can be appreciated by many and sustained. We are inspired by the nurturing care and thoughtfulness of these gardeners. Like them, we believe that each seed is important, and strive to apply the same care and attention to every aspect of our work.

As we develop experiences and solutions for children, we look at what is truly important. We create new experiences that are made specifically for children, but good enough for adults. We make them fun, engaging and rewarding. We understand that children can tell when something is authentic and made just right.

As parents ourselves, we strive to answer the questions that other parents will ask. Will this product be entertaining? Will it be educational? Will it be safe? Will it give children a head start and help them grow?

Great ideas are like Heirloom Tomatoes...they need daily care and nurturing to reach their full potential. At Fuhu, we are committed to creating solutions that are socially responsible, made right, make a difference in people's lives, for parents by parents and dedicated to the intellectual development of children. These are the ideas that we cultivate every day.

Jim Mitchell

Jim Mitchell brings with him 18 years of experience working with global market makers in the Media, High Tech, and Electronics industries. He has worked with leading brands clients such as Google, HP, Sun, DirecTV, Ingram Micro, Qualcomm, Toshiba, Intel and Nokia with a focus on increasing shareholder value by opening new channels, launching new products and businesses, improving supply chain and global operations and enhancing customer care. Mr. Mitchell has held a variety of operational leadership roles holding him accountable for global accounts, P&L and office management.

During his tenure with Accenture, (formerly Andersen Consulting) Mr. Mitchell was a co-founder of the Firm’s ecommerce practice and established Internet centers throughout the country to deliver Internet based solutions to leading edge companies and the Fortune 500. In 2000 he was admitted to Partnership at Accenture and was a Managing Partner for a portfolio of electronic and high tech companies in the Western and Southwest Regions, totaling over $100M in sales and revenue per year. As the Managing Partner at the Los Angeles office location he was responsible for overseeing 700 employees as well as the business operations of the office, including staffing plans, mentoring, motivating and retention.

Mr. Mitchell earned his B.A in Business & Computer Science from Purdue University. He holds 6 patents on ecommerce frameworks for doing business via the Internet.

Robb Fujioka
Founder & President

Mr. Fujioka brings more than 10 years experience in on-line advertising / marketing, branding and Public Relations. Mr. Fujioka has built and sold several advertising and marketing technologies businesses. He has worked with many of the pioneers of the e-marketing arena including Coremetrics, Cable and Wireless, Infonet, DoubleClick, 3D Shopping and BigFoot Interactive.

In 1998, Mr. Fujioka founded Jump Communications, an advertising and public relations firm that created e-campaigns and ad programs for Yonex, Toyota, Porsche, Toto USA, Paramount Pictures and Twentieth Century Fox. Jump Communications was one of the first interactive agencies in the web services space to incorporate rich-media email as a retention and direct marketing tool.

In 2001, Mr. Fujioka founded In-Coming, a direct email marketing company that focused on innovative strategic direct email campaigns and the development of IQ Mail. IQ Mail was a direct email platform that could not only track delivery, open and send email but also monitor a user’s click stream within a company’s website. IQ mail pioneered the combination of email and website analytics that included user e-commerce transactional reporting.

Mr. Fujioka also founded Go Anywhere in 2002 which won the rights to deploy city wide Wi-Fi for Hermosa Beach. Go Anywhere offered Wi-Fi broadband access through Wi-Fi mesh networks deployed on city owned light posts. Go Anywhere also negotiated pole rights with Verizon and AT&T which enabled them to deploy networks in the territories where the carriers are the key encumbents.


Fuhu Reviews

Rating Trends
Recommend to a friend
Approve of CEO
(no image)
Jim Mitchell
63 Ratings
  • Featured Review

    Helpful (8)

    I find value in what I do

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I have been working at Fuhu full-time


    I have been working at Fuhu for about two and a half years and my experience here has been eye opening to say the least - challenging but rewarding, growing through mistakes, and humbling as I was learning. I started at Fuhu simply because of the opportunity to hone my professional skill set in a start-up environment. However, what I found was not just a place to work but a place where I wanted to build my career. I found the most dedicated and passionate group of people here who are diligent in working towards a same goal, putting their pride and department priorities second because of the bigger objective. I can honestly say that through my tenure at Fuhu, I learned more than what is required to be great at my job – I learned about business models, strategies, and how to become an entrepreneur…and the ability to recognize the value of what I was gaining through the unique experiences. I appreciate the fast moving, being nimble and solutions oriented mentality Fuhu has in order to course correct when need be. The company is going through exponential growth and sure, this translates to the work getting tough at times, the need for clarity and some long nights. But I know that my contribution matters greatly and my value extends beyond what is defined in my “job description.”


    Hiccups and changes that usually come with fast growth and scaling. Oh...I had to go easy on the snacks...it's Freshman 15 all over again.

Fuhu Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. Helpful (1)  

    Production Manager Interview

    Anonymous Employee in El Segundo, CA
    Declined Offer
    Neutral Experience
    Easy Interview


    I applied online. I interviewed at Fuhu (El Segundo, CA).


    - casual, no technical questions or even basic quesitons about video programs - interviewer was young and gave me a vague answer about benefits (we give the standard benefits) and looked offended when I asked her what the working hours were. Basically, you were supposed to work as long as needed which is why I didn't not take the job.

    Reasons for Declining


Fuhu Awards & Accolades

Something missing? Add an award
TRUSTe Children's Privacy Seal of Approval , MarketWire, 2013
2013 Hottest Southern California Companies , Lead411, 2013
2012 Product of the Year , Creative Child Magazine, 2012
The Toy Man Seal of Approval , The Toy Man Product Guide, 2011
2011 Media of the Year Award , Creative Child Magazine, 2011
Show More

Additional Info

Website www.fuhu.com
Headquarters El Segundo, CA
Size 50 to 149 Employees
Founded 2008
Type Company - Private
Industry Information Technology
Revenue $5 to $10 million (USD) per year

Work at Fuhu? Share Your Experiences


Click to Rate