- Games Workshop update6 days ago
We are opening our newest location in North America on 8/29/15 in Knoxville TN. Come on down to see the store and meet our awesome manager Mik. 10913 Parkside Drive, Knoxville, 37934, TN US 865-675-6000 Take a look and like our Facebook page for this store at: http://glassdoor.com/slink.htm?key=vITmE
Our business model
We have a simple strategy at Games Workshop. We make the best fantasy miniatures in the world and sell them globally at a profit and we intend to do this forever.
Simple, but every part of this statement is important.
We make things. We are a manufacturer. Not a retailer. We do have outlets in retail locations. We call these Games Workshop Hobby centres because they show customers how to engage with our hobby of collecting, painting and playing with our miniatures and games. They are the front end of our manufacturing business. If our Hobby centres do a great job, we will recruit lots of customers into our Hobby and they will enjoy spending their money on the products we make.
The products we make for our customers are the best in the wargaming world. This is because everyone at Games Workshop is passionate about our Hobby.
Every year we seek new and better ways of making our products and improving the quality. This is not simply a personal obsession; it also makes good business sense. We know that, for a niche like ours, people who are interested in collecting fantasy miniatures will choose the best quality and be prepared to pay what they are worth.
The games are a key part of both our Hobby and our business model. Our games are played between people present in a room (a Hobby centre, a club, a school), not with a screen. They are truly social and build a real sense of community and comradeship. This again makes good business sense. The more fun and enjoyable we make our games, the more customers we attract and retain, and the more miniatures our customers want to buy. This in turn allows us to reinvest in making more and more exciting miniatures and games, which creates a virtuous circle for all.
We are also clear that we will only make fantasy miniatures, not historical ones. Fantasy miniatures from our own Warhammer and Warhammer 40,000 worlds allow us unlimited scope for product innovation. In addition, we can, and do, defend our intellectual property rigorously against imitators, thus ensuring that our worlds are synonymous with quality.
Our customers are global. People with our particular Hobby gene, that is collecting, painting and playing with fantasy soldiers, exist all over the world. Our job is to find them. In developed markets we like to do this ourselves through our own Games Workshop Hobby centres. Here we employ wonderful young men and women, who are recruited for their enthusiasm and willingness to help others. Our Hobby centre managers are quite literally that: the centre for the Hobby in their local community and it is their behaviour and attitude that determine our success in that location.
Because it takes time and care to find the right person to run a Games Workshop Hobby centre, it will take us many years to get the global penetration we want to achieve. So, in order to improve our coverage today, we seek out other businesses which can help us get to the places where our hobbyists may be found. The best businesses at helping us are independent shops, run by owners who know their customers and offer them a good personal service. We call these Stockists and we supply them with an easy to manage range of our fastest selling products, which we resupply every month.
For emerging markets in Eastern Europe, Asia and South America we work through experienced local distributors to ensure our product is available through their local networks of retailers. And, of course, in all these locations, we also have the Games Workshop Webstore, which gives customers a huge amount of information on the Hobby and access to our entire range of products with a fast and efficient delivery service to wherever they live in the world.
Finally, we know that if we want Games Workshop to be around for a long time, we have to deliver all this profitably. This is why we are cost conscious. We don’t spend money on things we don’t need, like expensive offices or prime rent shopping locations or advertising that speaks to the mass market and not our small band of loyal followers. We only invest where it makes a positive improvement to our business model, such as in tooling to make better plastic miniatures, in opening more Hobby centres to improve our customer service and in fit-for-purpose systems to make our processes more efficient and reliable. And when we make an investment, we measure its impact to ensure that it delivers an improved return on capital for our owners.
Our continual investment in product quality, using our defendable intellectual property, provides us with a considerable barrier to entry for potential competitors: it is our Fortress Wall. While our 400 or so Hobby centres which show customers how to collect, paint and play with our miniatures and games provide another barrier to entry: our Fortress Moat. We have been building our Fortress Wall and Moat for many years and the competitive advantage they provide gives us confidence in our ability to grow profitably in the future.
Even though we have been in the UK for 35 years, we still see opportunities for growth here with smaller one man Hobby centres in market towns and suburbs of large cities. Compared to the UK, most of the rest of the world is for us still “green field” territory. This means we believe we can keep on growing steadily, using the same tried and tested approach of recruiting and retaining customers by opening Games Workshop Hobby centres, supported by the Games Workshop Webstore and independent Stockist accounts across the globe. With this growth we should be able to put more volume through our dedicated manufacturing and warehouse facilities ensuring that our gross margin continues to improve.
We are a business with a strong internal culture. The culture of a business is, in effect, its personality.
It’s a mix of what we are trying to do and how we go about it. A mix of our business models and the values we embrace as we go about achieving it. Every business has one and we are very particular about enriching and maintaining ours.
The key to our culture is that when we’re at work, we always put the business first. We expect all staff to spend their time here helping to improve Games Workshop both commercially and socially. We also expect them continually to work on improving themselves.
We believe that attitudes and personal qualities are more important than skills; for many jobs we will happily help you learn the skills you need if you bring a great attitude to your work. Some roles require professional qualifications or proven talent, but even then your attitude will be more important than your qualifications and we will often accept a less qualified person if we are impressed.
We know that strong cultures require some getting used to. Some people, perfectly naturally, will find ours too much for them, or not to their taste. We accept and acknowledge this fact. This is why we are so concerned to get a good fit between Games Workshop’s personality and those of all the staff. People who don’t fit or who ‘play’ at fitting, will be unhappy. We are pretty tolerant and you may be able to get away with it for a while, but you will still be unhappy.
People who share the values of our culture will find they fit in very well and can have a long, enjoyable and prosperous journey with us.
Think Games Workshop could be the company for you?
Then maybe you should take a closer look at us – and this website is an excellent place to start.
We need professional store managers to run one of our ever growing portfolio of stores all over the world. If you are good fit for our business, the chances are there’s a great opportunity in one of our 420 stores in a city near you.
Take Ownership & Responsibility
We treat our store managers like they effectively run their own business. That means taking ownership and responsibility for everything they do and making their own decisions to grow sales. A good store manager needs a solid commercial approach — in other words, a desire to make the most of every sales opportunity that comes along. And they will go that extra mile to provide the cheerful, productive and positive customer interactions for which Games Workshop is known.
At Games Workshop we look for energetic, self-motivated, enthusiastic individuals who are focused on growing sales. We believe that the attitudes you bring are more important that the skills you have.
From the moment you start your career with us you’ll benefit from specific on-the-job training that will provide you with real skills and responsibilities from day one.
Sell & Serve
A Games Workshop store is an exciting, vibrant shop where customers come to buy amazing fantasy miniatures for their collections.
Each store is filled with everything a customer needs to enhance their hobby and grow their collection of fantasy miniatures. In addition to the model kits themselves, this includes an extensive range of Citadel paints, brushes, glues and modelling tools; sourcebooks and novels that explore the rich fantasy worlds worlds of Warhammer, Warhammer 40,000 and The Hobbit; and everything needed to re-enact fantasy battles on the tabletop – from dice to gaming boards, to exquisite scenery pieces. It is the job of our staff to help the customer choose the product they desire to enhance their collection.
Each store is designed to complement the customer experience. As well as containing all the products a customer could desire, they feature display cabinets, painting stations and gaming tables all designed to inspire our customers and provide an environment in which to demonstrate our products.
Reap the Rewards
Games Workshop stores are a fun and dynamic environment in which to work. Each day is completely different, as each and every customer coming through the door is unique. They have their own needs and requirements and part of the challenge and enjoyment of working in this environment is finding the best ways to fulfil their needs. We believe in striving to make each person’s experience the best it can be – and to challenge ourselves to continually improve how we do this.
The vast majority of Games Workshop stores are staffed only by the manager, and this makes for a challenging and rewarding job. They can learn about running a business and by making their own decisions every day, they can learn about themselves too. It is very much the case of what you put in you will get out.
As our store managers are personally responsible for growing sales, they also share in the benefit that growth brings. In addition to a competitive salary, managers get a significant bonus for achieving volume sales growth in their stores. This is awarded quarterly and has no maximum value.
The Games Workshop hobby
Collecting, modelling, painting and gaming…with the best model soldiers in the world. The Games Workshop offer is the gateway to a range of exciting hobby activities that can provide hours of enjoyment and a healthy amount of good plain fun! For many customers this sparks a passion that can last a lifetime. Like all good hobbies it requires specialist knowledge and a commitment to building expertise and relationships with fellow enthusiasts.Collecting
As soon as you buy your first model soldier you’re a collector. There are as many reasons to collect as there are collectors. Many like to explore the enormous variety of different miniatures in our ranges or are drawn to specific models that appeal to them. Some are inspired by the dramatic histories and stories we have created about our characters and are minded to recreate these in miniature. Others, maybe the majority, like to assemble mighty armies based in those presented in our various publications and take delight in displaying them or fighting tabletop battles with them against fellow enthusiasts. A constant stream of new product releases means there’s always something else to add to your collection.Modelling
Building and converting models and creating fantastical landscapes in miniature to complement them is an engaging pastime that rewards skill and patience. Our models are supplied in a number of different forms – from simple one-piece models to complex kits comprising of dozens of finely detailed parts. Many kits can be completed in two or more alternative configurations and often incorporate extra optional features. Assembling the more complex kits may require a degree of modelling skill but even the simplest of our models lend themselves to being adapted and customised by the budding hobbyist to suit their own taste.Painting
Painting miniatures is a hugely enjoyable and rewarding activity. It highlights the fine detail of the models, imbuing them with life and energy. It is a very creative skill to develop. Whether they are recreating a colour scheme presented in one of our books, or inventing their own unique pattern, hobbyists invest a significant amount of time and effort personalising their models. Practice makes perfect and many hobbyists become highly skilled painters. By following one of our painting guides even a beginner can produce a miniature he can be proud of.Gaming
Tabletop gaming with miniatures can be anything from small scale skirmishes between opposing warbands, to epic conflicts involving huge armies of hundreds of Citadel Miniatures. New gamers can begin playing straight away. Painting miniatures needn’t hold a beginner up. The important thing is to get those troops on the battlefield and start learning. After a few games players soon want to expand their armies to fight larger and more varied battles.
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I have been working at Games Workshop full-time (More than a year)
High level of autonomy, large employee discount, good bonuses based on sales growth.
Direct accountability for store performance, solely responsible for day-to-day operations, little-to-no room for advancement.
Getting an Interview
Getting an Interview
Helpful (1)No OfferPositive ExperienceAverage Interview
I applied online. The process took 3 weeks. I interviewed at Games Workshop (San Bernardino, CA) in September 2014.
They require a letter with your resume when you apply online. I sent a real, straight forward letter about myself, my past and why I thought I would be a good fit for the position. I normally wouldn't have even applied, but the requested "letter" made me think this was a company that I might be a good fit for it even though I hadn't worked in retail management in over 8 years and the salary was way below my normal rate of pay. So first, I got a screening call. They asked if I would be able to travel every three months to Tennessee for training and for the initial training. Then, after I passed their "screening" a Skype interview was scheduled about a week in advance. The first Skype interview went really well. There were two interviewers. Both were friendly and didn't ask anything out of the ordinary. Both understood I did not participate in the Hobby, they both understood that my son and husband did. They explained that if I was to go forward, they would contact me the following week and let me know either way. The following week, I was contacted and another Skype interview was scheduled for the following week. This one went awry. Again, two gentleman were the interviewers. This one was weird because it was like they simply needed to find a reason why I wasn't a good fit. He kept coming up with "challenges" that I would have. And honestly, nothing he mentioned I would have considered a challenge. Then, the focus was that I did not play. Well, I thought they wanted a store manager that could drive sales up and make their store successful. I thought they were looking for someone who excels in customer service. I have the proven ability to bring up sales. I think me not knowing and participating in the hobby is what did me in. But that is okay. I did my best. They did contact me the following week and let me know they were going forward with another candidate. I truly appreciated that.
- So, since your last interview, what more do you know about the hobby? ( I am paraphrasing here) Answer Question
Let us know if we're missing any workplace or industry recognition –
The most important thing we do is design, make and sell fantastical miniature soldiers and associated models. To that end we also design, make and sell books and accessories of extraordinary variety to facilitate the many different hobby activities. Our vast range of plastic and resin kits. painting guides, rulebooks and novels are the foundation of an almost infinite hobby ...
Mission: We have a simple strategy at Games Workshop. We make the best fantasy miniatures in the world and sell them globally at a profit and we intend to do this forever.