GfK Reviews

156 Reviews
Rating Trends
Recommend to a friend
Approve of CEO
GfK CEO Matthias Hartmann
Matthias Hartmann
1 Rating
  • Good place to work but uneven management

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY

    I worked at GfK full-time (more than 3 years)


    Global Footprint
    Excellent people at the Mid-Level Manager Level and Below
    Great place to learn
    Respected by its clients
    Good opportunities to advance


    Patchwork of acquired companies with inclination to impose a monoculture (uniformity prized over morale and client service)
    Pay not competitive for many roles
    Poor work life balance
    HIgh turnover
    Playing catch-up with competitors' technology

    Doesn't Recommend
    Negative Outlook

GfK Interviews

Updated Mar 20, 2015
Updated Mar 20, 2015

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Senior Vice President Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Application Details

    I applied through an employee referral. The process took 3+ monthsinterviewed at GfK.

    Interview Details

    Took forever for them to make arrangements. Sr person made promises that were completely untrue. Interview with line management was excellent and focused on the fit given we both knew the job was well within my skill set.

    Interview Questions
    Accepted Offer
    Negative Experience
    Average Interview

GfK Awards & Accolades

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Additional Info

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Headquarters Nürnberg, Germany
Size 5000+ Employees
Founded Unknown
Type Company - Public (GFK)
Industry Business Services
Revenue $1 to $2 billion (USD) per year
Competitors Nielsen, Ipsos, Kantar Group

Need to know who's buying what in Europe? Check with GfK. One of the largest market research firms on the European continent, GfK (which stands for Growth from Knowledge) tracks consumers' tastes in and purchases of grocery and nonfood items, broadcast media, pharmaceuticals, and other merchandise and services worldwide. Known as the GfK Group, it operates through 150 companies that are organized across three primary divisions: Retail and Technology, Media, and Custom Research. Other businesses within those divisions include GfK NOP, GfK MRI, and GfK Healthcare. The... More

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