GfK Reviews

2.7
155 Reviews
Rating Trends
Recommend to a friend
Approve of CEO
GfK CEO Matthias Hartmann
Matthias Hartmann
1 Rating
  • Good place to work but uneven management

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY

    I worked at GfK full-time (more than 3 years)

    Pros

    Global Footprint
    Excellent people at the Mid-Level Manager Level and Below
    Great place to learn
    Respected by its clients
    Good opportunities to advance

    Cons

    Patchwork of acquired companies with inclination to impose a monoculture (uniformity prized over morale and client service)
    Pay not competitive for many roles
    Poor work life balance
    HIgh turnover
    Playing catch-up with competitors' technology

    Doesn't Recommend
    Negative Outlook

GfK Interviews

Updated Mar 20, 2015
Updated Mar 20, 2015

Interview Experience

Interview Experience

51%
29%
18%

Getting an Interview

Getting an Interview

44%
27%
18%

Interview Difficulty

2.9
Average

Interview Difficulty

Hard

Average

Easy
  1.  

    Business Analyst Interview

    Anonymous Interview Candidate in New York, NY
    Anonymous Interview Candidate in New York, NY
    Application Details

    I applied online. The process took 2 weeksinterviewed at GfK in February 2015.

    Interview Details

    Phone Interview & then Personal Interview with 3 people. It was a straight forward interview based on case presentation on previously provided sample data, normal behavioral questions and past experiences.

    Interview Questions
    • Why GFk? Why you find yourself suitable for this position?   Answer Question
    Accepted Offer
    Positive Experience
    Average Interview

GfK Awards & Accolades

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Additional Info

Unlock Profile
Website www.gfk.com
Headquarters Nürnberg, Germany
Size 5000+ Employees
Founded Unknown
Type Company - Public (GFK)
Industry Business Services
Revenue $1 to $2 billion (USD) per year
Competitors Nielsen, Ipsos, Kantar Group

Need to know who's buying what in Europe? Check with GfK. One of the largest market research firms on the European continent, GfK (which stands for Growth from Knowledge) tracks consumers' tastes in and purchases of grocery and nonfood items, broadcast media, pharmaceuticals, and other merchandise and services worldwide. Known as the GfK Group, it operates through 150 companies that are organized across three primary divisions: Retail and Technology, Media, and Custom Research. Other businesses within those divisions include GfK NOP, GfK MRI, and GfK Healthcare. The... More

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