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GfK Reviews

3.1
Rating Trends
Recommend to a friend
Approve of CEO
GfK CEO Matthias Hartmann
Matthias Hartmann
16 Ratings
  • Great learning experience

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Consultant in San Francisco, CA
    Current Employee - Consultant in San Francisco, CA

    I have been working at GfK full-time (More than a year)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Opportunities to grow and stretch yourself. Lots of different types of projects so you get exposure quickly. Organization looks to increase your level of responsibility as you demonstrate your ability.

    Cons

    Unfortunately, increased responsibility sites not come with equivalent or appropriate compensation. Tradeoff is between title increases and monetary compensation. This causes the firm to lose experienced talented people to competitors.

    Advice to Management

    Pay your talented employees markets value and this firm will go to the top.


GfK Interviews

Interview Experience

Interview Experience

51%
26%
22%

Getting an Interview

Getting an Interview

47%
22%
15%

Interview Difficulty

2.9
Average

Interview Difficulty

Hard

Average

Easy
  1.  

    Market Research Analyst Interview

    Anonymous Employee in Boston, MA
    No Offer
    Neutral Experience
    Average Interview

    Application

    I applied through college or university. The process took 3 weeksinterviewed at GfK (Boston, MA) in June 2015.

    Interview

    Phone Interview to check background (40 minutes to 1 hour) Data test to check background knowledge, data analysis skills and Excel skills (within 5 days) Phone interview (Talk about data analysis report and see if eligible for an on-site interview) On-site interview (Some behavioral questions and free chat)

    Interview Questions

    • Tell me about yourself Walk me through your past experience   Answer Question

GfK Awards & Accolades

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Additional Info

Unlock Profile
Website www.gfk.com
Headquarters Nürnberg, Germany
Size 5000+ Employees
Founded 1934
Type Company - Public (GFK)
Industry Business Services
Revenue $1 to $2 billion (USD) per year
Competitors Nielsen, Ipsos, Kantar Group

Need to know who's buying what in Europe? Check with GfK. One of the largest market research firms on the European continent, GfK (which stands for Growth from Knowledge) tracks consumers' tastes in and purchases of grocery and nonfood items, broadcast media, pharmaceuticals, and other merchandise and services worldwide. Known as the GfK Group, it operates through 150 companies that are organized across three primary divisions: Retail and Technology, Media, and Custom Research. Other businesses within those divisions include GfK NOP, GfK MRI, and GfK Healthcare ... More

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