Greenfield Consulting Reviews

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Approve of CEO
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Cheryl Stallworth-Hooper
2 Ratings
  • Managing Director

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I have been working at Greenfield Consulting full-time


    Employees in this position are able to work from home 100% of the time. Very flat / horizontal structure. Competitive compensation package.


    Lost its boutique roots since the Firefly rebranding-- becoming increasingly corporate. New management's leadership skills are questionable. Decreasingly differentiated from competitive companies.

    Advice to Management

    The COO should take the reigns, and restore the culture that was able to sustain an unparalleled retention rate. Slow down on hiring. Leverage business development function in a more traditional sales role.

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Additional Info

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Headquarters Westport, CT
Size Unknown
Founded Unknown
Type Subsidiary or Business Segment
Industry Business Services
Revenue Unknown / Non-Applicable per year

Firefly Millward Brown (formerly Greenfield Consulting Group) wants to light up the world of qualitative marketing research. The company conducts online qualitative interviews for its clients using focus groups and Web-based surveys to gather data. It performs brand awareness and product research for a host of corporate clients including General Motors and MTV Networks. Firefly also offers its services to marketing and market research firms. Services include brand equity assessment, demographic segment analysis, strategy development, and website analysis. Founded in ... More

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