Doesn't RecommendNeutral OutlookDisapproves of CEO
- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
I have been working at Greenfield Consulting full-time
Employees in this position are able to work from home 100% of the time. Very flat / horizontal structure. Competitive compensation package.
Lost its boutique roots since the Firefly rebranding-- becoming increasingly corporate. New management's leadership skills are questionable. Decreasingly differentiated from competitive companies.
Advice to Management
The COO should take the reigns, and restore the culture that was able to sustain an unparalleled retention rate. Slow down on hiring. Leverage business development function in a more traditional sales role.
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Firefly Millward Brown (formerly Greenfield Consulting Group) wants to light up the world of qualitative marketing research. The company conducts online qualitative interviews for its clients using focus groups and Web-based surveys to gather data. It performs brand awareness and product research for a host of corporate clients including General Motors and MTV Networks. Firefly also offers its services to marketing and market research firms. Services include brand equity assessment, demographic segment analysis, strategy development, and website analysis. Founded in ...