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Firefly Millward Brown (formerly Greenfield Consulting Group) wants to light up the world of qualitative marketing research. The company conducts online qualitative interviews for its clients using focus groups and Web-based surveys to gather data. It performs brand awareness and product research for a host of corporate clients including General Motors and MTV Networks. Firefly also offers its services to marketing and market research firms. Services include brand equity assessment, demographic segment analysis, strategy development, and website analysis. Founded in...
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