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ID Analytics – Why Work For Us?

About ID Analytics

ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior.

Established in 2002, ID Analytics’ founding team pursued a unique business model to address one of the nation's most widespread financial crimes–identity fraud. The result is the industry standard identity fraud score, ID Score®, that delivers an accurate prediction of the likelihood of identity risk associated with a consumer transaction in real time.

ID Analytics has evolved significantly from its original focus on identity fraud to a rich solutions platform which addresses business challenges associated with consumer identity behavior. Our solutions provide actionable insight into credit and identity risk for both enterprises and consumers. We deliver this insight through an unprecedented combination of proprietary data, patented analytics, and real-time insight into consumer behavior through the unmatched strength of the ID Network®, the only cross-industry compilation of identity information in the U.S. The company’s exploration into consumer identity behavior also supports an industry-leading research resource, the id:a labs.

Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc.

While our mission has broadened, our objectives remain the same: to enable both industry and government to obtain a well-grounded understanding of a consumer's identity behavior to maximize opportunity and minimize risk at critical points of customer interaction. What's more, we provide this capability in real time, which has proven to be valuable during critical contact points – such as when a consumer applies for a credit card or cell phone service, or requests an account change by phone or online.

ID Analytics' credit and identity risk solutions are trusted by leading financial institutions, credit card issuers, retailers, telecommunication providers, auto and mortgage lenders and the government. Click here to learn more about our technology and solutions.

About LifeLock


LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization for two consecutive years, LifeLock has been recognized by Inc. magazine on their annual list of top 500 fastest growing privately held businesses in the United States and by the American Business Awards as having the 2011 Customer Service Team of the Year. In August 2011, Javelin Strategy & Research named LifeLock Command Center and LifeLock Credit Score Manager as “Best in Prevention” in their annual Identity Protection Vendor Report. As of March 2012, ID Analytics, Inc., a leader in enterprise identity risk management — with advanced science — that provides unprecedented visibility into identity risk and credit worthiness, is a wholly owned subsidiary of LifeLock, Inc.

ID Analytics

Career Opportunities at ID Analytics

ID Analytics attracts people that are committed to meeting the challenge of a dynamic, complex market. We thrive in a fast-paced environment where creativity and execution mean success. Every team member’s contribution makes a difference.

ID Analytics develops best-in-class credit and identity risk solutions that enable leading organizations to more accurately assess both the risk and opportunity associated with an individual and protect consumers from identity fraud.

Led by a seasoned team of industry executives, we foster a culture of innovation, achievement, and integrity. The result is a high-performance professional working environment that encourages creativity and teamwork to deliver quality results.

Every employee is invested in the success of the company. ID Analytics offers a comprehensive and competitive benefit package for employees and their families*, to include:

  • Competitive benefit plans (medical, dental, vision)
  • 100% Company Paid Life Insurance plus buy-up term life and AD&D insurance
  • 100% Company Paid Short-term and Long-term disability insurance
  • Health Care and Dependent Care Spending Accounts
  • Paid Time Off
  • 8 Paid Holidays
  • Employee Assistance Program
  • Wellness Rewards
  • Tuition Assistance Program
  • Employee referral incentives
  • 401(k) and competitive matching program
  • Employee Stock Purchase Plan (ESPP)

ID Analytics is an equal opportunity employer. We conduct all employment-related activities without regard to race, color, sex, religion, age, national origin, disability, veteran status or other classification protected by applicable State or Federal laws.

Larry McIntosh- Chief Executive Officer 

Larry McIntosh most recently served as the company's chief marketing officer, responsible for leading the company's corporate strategy. In this role, he oversaw product management, marketing, privacy and government relations, and the company's successful entry into new markets including credit risk, authentication and compliance, and consumer identity protection. He also played a key role in the recent acquisition of ID Analytics by LifeLock, Inc., the leading provider of consumer identity theft protection.

McIntosh has over 30 years of marketing, management, and relevant industry experience. Most recently, McIntosh was the Senior Vice President of Worldwide Corporate Marketing at McAfee, where he leveraged McAfee's capabilities and domain expertise to position the company as the leader in security risk management. Prior to McAfee, McIntosh served as Chief Marketing Officer of Foundstone, Inc. (acquired by McAfee in 2004) and Group Director, Corporate Marketing at HNC Software (now Fair Isaac).

McIntosh has held senior-level positions at several well-known companies, including CBS Storerunner Network, Inc., Frito-Lay Inc., and Pepsi-Cola International.

Scott Carter --  Chief Operating Officer

Scott Carter joined ID Analytics as Chief Operating Officer in October 2014.  Carter brings more than 20 years of executive leadership experience to his role, with expertise in data, software and decision technologies for the financial services industry and adjacent markets.  Carter has served as senior vice president at Experian, where he was responsible for analytics and fraud solutions globally and led their go-to-market efforts for the North America region.  Prior to joining ID Analytics, Carter was chief marketing officer for mobile imaging software solutions provider Mitek, where he managed all aspects of marketing, product development, corporate growth and strategy. Carter has also held senior-level marketing and operations roles at Fair Isaac Corporation (now FICO) and First Union (now part of Wells Fargo).  Early in his career, he held a variety of leadership roles in operations, risk management, marketing and analytics at Associates First Capital Corporation, Advanta and American Express Centurion Bank.

  • BA, University of Delaware
  • MBA, University of Delaware, Lerner College of Business and Economics

Timothy Laughlin -- Chief Financial Officer

Timothy Laughlin joined ID Analytics as chief financial officer in December 2014. He brings more than twenty years in financial management to the company and is responsible for managing ID Analytics’ financial strategy. Laughlin most recently served as acting treasurer of Leap Wireless, and its well-known Cricket Wireless consumer services brand (both recently acquired by AT&T). During his tenure, he played a key role in enabling the company’s dealer channel growth, led management of the company’s capital structure, and created the company’s credit and collections department. Laughlin also previously held the position of director of joint ventures and business development at Cricket Wireless. In that role he developed joint venture and investment opportunities that contributed significantly to the quadrupling of the company’s footprint. Prior to Cricket Wireless, Laughlin was manager of settlement products for H&R Block. During his tenure at H&R Block, he was successful in driving growth of add-on financial products that represented tens of billions of dollars of payment processing volume, while simultaneously reducing bad debt and increasing profitability. Earlier in his career, Laughlin co-founded software startup FriendlyWorks, Inc. and held senior accounting positions at Arthur Anderson LLC.

  • BS, Wake Forest University

Stephen Coggeshall -- Chief Analytics and Science Officer

Dr. Stephen Coggeshall is ID Analytics' Chief Analytics and Science Officer. Coggeshall has worked closely with ID Analytics and its executives since its inception and was instrumental in building the company's initial technical team and roadmap. In 2002, Coggeshall was co-founder and CEO of the analytics consulting company Los Alamos Computational Group which worked primarily with Morgan Stanley. Coggeshall has spent his 20-plus year career leading scientists to build practical solutions to difficult business problems using advanced analytics. He joined Morgan Stanley as an Executive Director, working in the areas of asset allocation, portfolio analysis, stock selection, proprietary derivatives trading and behavioral forecasts of investors and financial advisors.

Prior to Los Alamos Computational Group, Coggeshall was Group Vice President of the technology development organization at HNC Software. Until that time, Coggeshall was co-founder of CASA where he managed a group doing consumer behavioral and portfolio modeling and analysis (CASA was purchased in 2000 by HNC Software). Experience prior to CASA includes work in machine learning and adaptive computation; during this time Coggeshall led teams working with Citicorp, MasterCard and the Internal Revenue Service building applied solutions using advanced mathematical algorithms. He also spent 11 years at the Los Alamos National Laboratory in the field of laser fusion. Recognized throughout the industry for his work, Coggeshall received a Lifetime Achievement award from the San Diego Business Journal in 2012. Coggeshall co-authored the book entitled, "Foundations of Predictive Analytics." He is a frequent presenter and his research has appeared in national news media such as the Wall Street Journal, TIME Magazine, and the Today Show.

Moudy Elbayadi - Chief Information Officer

Moudy Elbayadi joined ID Analytics in June, 2013. As the Senior Vice President of Operations, Elbayadi is accountable for the overall strategic direction and execution of information technology infrastructure, service delivery, architecture, as well as data centers, networks and information security. In addition, Elbayadi is responsible for delivering a great customer experience through the office of customer care and client support

Over the past 17 years, Elbayadi has held both technical and business positions in his career including service in banking and finance, legal, and large technology companies. Prior to joining ID Analytics, Elbayadi held various leadership positions at the ACTIVE Network, Intuit, and IndyMac Bank. Most recently he served as the Vice President of Global Technology operations at the Active Network, where he helped lead a large IT transformation that included consolidating over 20 data centers, acquisitions and integration, and developing a next-gen hosting platform.

Karen McGee -- General Counsel/Privacy Officer

Karen McGee is the General Counsel and Privacy Officer at ID Analytics.  With more than 15 years of experience, McGee manages the legal, compliance and regulatory affairs for the company. Previously, McGee was Associate General Counsel at LifeLock, Inc.  At LifeLock, McGee was responsible for compliance, intellectual property, information security and infrastructure technology.  In her current role, McGee continues to support LifeLock, with a focus on data privacy, cybersecurity and records and information management.

Prior to joining LifeLock, McGee was Associate General Counsel at American President Lines (APL Limited), a global transportation and logistics company, for more than a decade where she provided legal support to the company’s technology organization, e-commerce and logistics divisions, international intellectual property protection, and successfully initiated, then led, the organization’s first global data protection program.  McGee spent several years training APL staff in the Middle East, Asia, Europe and the Americas on compliance and ethics with emphasis on the Foreign Corrupt Practices Act and the United Kingdom’s Bribery Act of 2010.

Karen is a Certified International Privacy Professional and studied with the American Institute of Foreign Study in London.

  • JD, University of San Francisco School of Law
  • BA, University of California at Berkeley

Steve Dyrdahl - Vice President, Engineering

As Vice President of Engineering, Steve Dyrdahl has 15 years of experience building and maintaining large scale software and database systems that support high-volume, low-latency B2B products and services. Dyrdahl was instrumental in building ID Analytics’ fundamental infrastructure that is still used today. Originally from Montana where he worked on a ranch and owned his own residential construction business, Dyrdahl is known for providing both technical leadership for his teams and strategic vision for the organization.

In his current role, he is responsible for a multimillion dollar budget which includes a large, dynamic team of software and quality testing engineers and offshore vendor operations. He has driven dramatic improvements to development methodology, test automation, financial system performance and data management throughout his tenure.

Laura Trotter - Vice President, Marketing

Laura Trotter joined ID Analytics in May 2013 as the Vice President of Marketing. With more than 15 years of experience leading teams in fast-paced, high-growth B2B and B2C organizations, Trotter is responsible for the company’s corporate marketing strategy and execution.

Prior to joining ID Analytics, Trotter led the integrated marketing, corporate communications and marketing operations team for Illumina, the leading developer, manufacturer and marketer of life sciences systems used for genetic analysis. Prior to Illumina, she held a variety of global marketing leadership positions during her 10 year tenure at Qualcomm, Inc.

Previously, Trotter held marketing positions at several Fortune 500 companies including Motorola, Nokia, Eli Lilly & Company, and IBM.

ID Analytics Reviews

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ID Analytics CEO Larry McIntosh
Larry McIntosh
12 Ratings
  • Helpful (1)

    Smart and Talented folks

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO


    The scientific and product staff is top-notch with great insights, high visibility, and lots of camaraderie. The value proposition of this company has no peer; get in here to work with smart people solving difficult problems.


    As a growth company, ID Analytics is navigating many changes. They are doing it well. If you have an attitude of support, adventure, and commitment, you will thrive. If you can accept the (appropriate) occasional ambiguity as the company continues to expand, you will have a lot of fun.

    Advice to Management

    Engage the internal thought leaders and make them heroes. Celebrate their success and publicize the many good works. Such a good start already.

ID Analytics Interviews

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Interview Experience


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Getting an Interview


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Interview Difficulty



  1. Helpful (2)  

    Software Engineer Interview

    Anonymous Employee in San Diego, CA
    No Offer
    Positive Experience
    Average Interview


    I applied online. The process took 4 weeks. I interviewed at ID Analytics (San Diego, CA) in May 2015.


    Applied online through Glassdoor and had the first behavioral phone call a week later. Another week later, had a technical phone interview. Passed both then had a 2 hour onsite interview with the recruiter, project manager, and two software engineers. The interview process was very professional and organized. The only problem was is that the position they were offering was much different than the position that was posted, thus yielding different questions than was expected. No biggie though.

    Interview Questions

    • Find a value in an array, implement binary search, find max value in Java, find max value in Python, fizz buzz, find the nth number in a fibonacci sequence. Also asked questions regarding unix commands and basic data structures.   1 Answer

ID Analytics Awards & Accolades

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Additional Info

Headquarters San Diego, CA
Size 50 to 149 Employees
Operated By LifeLock
Founded 2002
Type Company - Public
Industry Information Technology
Revenue $25 to $50 million (USD) per year

Established in 2002, ID Analytics’ founding team pursued a unique business model to address one of the nation's most widespread financial crimes–identity fraud. The result is the industry standard identity fraud score, ID Score®, that delivers an accurate prediction of the likelihood of identity risk associated with a consumer transaction in real time.

Mission: Enriching lives by protecting what matters most!

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