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ID Analytics – Why Work For Us?

About ID Analytics

ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior.

Established in 2002, ID Analytics’ founding team pursued a unique business model to address one of the nation's most widespread financial crimes–identity fraud. The result is the industry standard identity fraud score, ID Score®, that delivers an accurate prediction of the likelihood of identity risk associated with a consumer transaction in real time.

ID Analytics has evolved significantly from its original focus on identity fraud to a rich solutions platform which addresses business challenges associated with consumer identity behavior. Our solutions provide actionable insight into credit and identity risk for both enterprises and consumers. We deliver this insight through an unprecedented combination of proprietary data, patented analytics, and real-time insight into consumer behavior through the unmatched strength of the ID Network®, the only cross-industry compilation of identity information in the U.S. The company’s exploration into consumer identity behavior also supports an industry-leading research resource, the id:a labs.

Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. ID Analytics is a wholly-owned subsidiary of LifeLock, Inc.

While our mission has broadened, our objectives remain the same: to enable both industry and government to obtain a well-grounded understanding of a consumer's identity behavior to maximize opportunity and minimize risk at critical points of customer interaction. What's more, we provide this capability in real time, which has proven to be valuable during critical contact points – such as when a consumer applies for a credit card or cell phone service, or requests an account change by phone or online.

ID Analytics' credit and identity risk solutions are trusted by leading financial institutions, credit card issuers, retailers, telecommunication providers, auto and mortgage lenders and the government. Click here to learn more about our technology and solutions.

About LifeLock


LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization for two consecutive years, LifeLock has been recognized by Inc. magazine on their annual list of top 500 fastest growing privately held businesses in the United States and by the American Business Awards as having the 2011 Customer Service Team of the Year. In August 2011, Javelin Strategy & Research named LifeLock Command Center and LifeLock Credit Score Manager as “Best in Prevention” in their annual Identity Protection Vendor Report. As of March 2012, ID Analytics, Inc., a leader in enterprise identity risk management — with advanced science — that provides unprecedented visibility into identity risk and credit worthiness, is a wholly owned subsidiary of LifeLock, Inc.

ID Analytics

Career Opportunities at ID Analytics

ID Analytics attracts people that are committed to meeting the challenge of a dynamic, complex market. We thrive in a fast-paced environment where creativity and execution mean success. Every team member’s contribution makes a difference.

ID Analytics develops best-in-class credit and identity risk solutions that enable leading organizations to more accurately assess both the risk and opportunity associated with an individual and protect consumers from identity fraud.

Led by a seasoned team of industry executives, we foster a culture of innovation, achievement, and integrity. The result is a high-performance professional working environment that encourages creativity and teamwork to deliver quality results.

Every employee is invested in the success of the company. ID Analytics offers a comprehensive and competitive benefit package for employees and their families*, to include:

  • Competitive benefit plans (medical, dental, vision)
  • 100% Company Paid Life Insurance plus buy-up term life and AD&D insurance
  • 100% Company Paid Short-term and Long-term disability insurance
  • Health Care and Dependent Care Spending Accounts
  • Paid Time Off
  • 8 Paid Holidays
  • Employee Assistance Program
  • Wellness Rewards
  • Tuition Assistance Program
  • Employee referral incentives
  • 401(k) and competitive matching program
  • Employee Stock Purchase Plan (ESPP)

ID Analytics is an equal opportunity employer. We conduct all employment-related activities without regard to race, color, sex, religion, age, national origin, disability, veteran status or other classification protected by applicable State or Federal laws.

Larry McIntosh- Chief Executive Officer 

Larry McIntosh most recently served as the company's chief marketing officer, responsible for leading the company's corporate strategy. In this role, he oversaw product management, marketing, privacy and government relations, and the company's successful entry into new markets including credit risk, authentication and compliance, and consumer identity protection. He also played a key role in the recent acquisition of ID Analytics by LifeLock, Inc., the leading provider of consumer identity theft protection.

McIntosh has over 30 years of marketing, management, and relevant industry experience. Most recently, McIntosh was the Senior Vice President of Worldwide Corporate Marketing at McAfee, where he leveraged McAfee's capabilities and domain expertise to position the company as the leader in security risk management. Prior to McAfee, McIntosh served as Chief Marketing Officer of Foundstone, Inc. (acquired by McAfee in 2004) and Group Director, Corporate Marketing at HNC Software (now Fair Isaac).

McIntosh has held senior-level positions at several well-known companies, including CBS Storerunner Network, Inc., Frito-Lay Inc., and Pepsi-Cola International.

Peter Boyes - Chief Operating Officer; Chief Financial Officer

Peter Boyes, ID Analytics' Chief Operating Officer and Chief Financial Officer, has a proven track record with successfully managing finance and accounting organizations, sales operations, business development and corporate development initiatives. He has held similar roles with venture-backed technology companies, investment banks and investment management firms. Boyes’ background includes day-to-day management of accounting and finance departments, development of merger and acquisition strategies and capital raising for both private and public companies. At ID Analytics, he oversees the accounting and finance organizations, sales operations and corporate development.

As a strategic finance executive, Boyes was most recently with Avondale Partners, LLC as Managing Director and Co-Head Technology Investment Banking. He joined Avondale as the result of a merger with Trumpet Partners, LLC where Boyes was one of three initial partners to start the boutique merger and acquisition advisory firm. Boyes has managed the completion of over $1 billion in finance and merger and acquisition advisory assignments.

Prior to Trumpet Partners, Boyes was Vice President Business Development and CFO at Mohomine, Inc. where he successfully assisted in raising close to $10M in venture capital funding. He also served as Vice President, Investment Banking at Volpe Brown Whelan and Company, LLC responsible for managing the merger and acquisition and corporate finance groups.

Stephen Coggeshall - Chief Analytics and Science Officer

Dr. Stephen Coggeshall is ID Analytics' Chief Analytics and Science Officer. Coggeshall has worked closely with ID Analytics and its executives since its inception and was instrumental in building the company's initial technical team and roadmap. In 2002, Coggeshall was co-founder and CEO of the analytics consulting company Los Alamos Computational Group which worked primarily with Morgan Stanley. Coggeshall has spent his 20-plus year career leading scientists to build practical solutions to difficult business problems using advanced analytics. He joined Morgan Stanley as an Executive Director, working in the areas of asset allocation, portfolio analysis, stock selection, proprietary derivatives trading and behavioral forecasts of investors and financial advisors.

Prior to Los Alamos Computational Group, Coggeshall was Group Vice President of the technology development organization at HNC Software. Until that time, Coggeshall was co-founder of CASA where he managed a group doing consumer behavioral and portfolio modeling and analysis (CASA was purchased in 2000 by HNC Software). Experience prior to CASA includes work in machine learning and adaptive computation; during this time Coggeshall led teams working with Citicorp, MasterCard and the Internal Revenue Service building applied solutions using advanced mathematical algorithms. He also spent 11 years at the Los Alamos National Laboratory in the field of laser fusion. Recognized throughout the industry for his work, Coggeshall received a Lifetime Achievement award from the San Diego Business Journal in 2012. Coggeshall co-authored the book entitled, "Foundations of Predictive Analytics." He is a frequent presenter and his research has appeared in national news media such as the Wall Street Journal, TIME Magazine, and the Today Show.

Colin Matthews - Chief Client Officer

Colin Matthews has over 20 years of leadership experience in technology companies ranging from pre-funded start-ups to global corporations across a variety of industries. As Chief Client Officer, Matthews is charged with ensuring client success with ID Analytics’ solutions, advancing the company’s growth strategy, and expanding its presence in U.S. markets.

Recently at ID Analytics, Matthews overhauled the company's Channel Development strategy and expanded the partnering organization’s scope, extending the company's reach into new vertical industries. Before joining ID Analytics, he led Global Account Management and Channel Sales at Yodlee, the SaaS leader in online personal finance management. While overseeing more than $50 million in recurring revenue from global accounts with top retail banks, online brokerages and financial portals, Matthews delivered sequential years of double-digit growth.

Prior to Yodlee, Matthews led Strategic Alliances and then North America Sales teams for FICO’s Scoring Division. Responsible for over $100 million in annual revenue, he led distribution of their industry-leading FICO credit risk solutions to top financial institutions. Other career highlights include delivering the commercial fuel industry’s first real-time online private trading exchange for British Petroleum while leading strategic client engagements and Channel Development for Kleiner Perkins eCommerce start-up, Asera.

George Gelly - Chief Product Officer

George Gelly is ID Analytics’ Chief Product Officer. With more than 30 years of experience in technology and service products delivery, Gelly most recently served as a Director at Intuit in both the Consumer and Health Groups. While at Intuit, he was responsible for the successful creation of several new consumer software products, using “lean” delivery techniques and real-time data analytics. In addition, he was responsible for driving the successful transition of Intuit’s flagship Consumer Group product, TurboTax, from a desktop product to a Software-as-a-Service offering. At Intuit’s Health Group, George also drove the creation of several new large dataset products for the Consumer Health market.

Gelly has held senior leadership positions in several well-known companies, including UnitedHealth Group, Xerox, Staples and KPMG. He has focused his career on gaining expertise in team leadership, business strategy, technology, product visioning and delivery.

Moudy Elbayadi - Senior Vice President, Operations

Moudy Elbayadi joined ID Analytics in June, 2013. As the Senior Vice President of Operations, Elbayadi is accountable for the overall strategic direction and execution of information technology infrastructure, service delivery, architecture, as well as data centers, networks and information security. In addition, Elbayadi is responsible for delivering a great customer experience through the office of customer care and client support

Over the past 17 years, Elbayadi has held both technical and business positions in his career including service in banking and finance, legal, and large technology companies. Prior to joining ID Analytics, Elbayadi held various leadership positions at the ACTIVE Network, Intuit, and IndyMac Bank. Most recently he served as the Vice President of Global Technology operations at the Active Network, where he helped lead a large IT transformation that included consolidating over 20 data centers, acquisitions and integration, and developing a next-gen hosting platform.

Steve Dyrdahl - Vice President, Engineering

As Vice President of Engineering, Steve Dyrdahl has 15 years of experience building and maintaining large scale software and database systems that support high-volume, low-latency B2B products and services. Dyrdahl was instrumental in building ID Analytics’ fundamental infrastructure that is still used today. Originally from Montana where he worked on a ranch and owned his own residential construction business, Dyrdahl is known for providing both technical leadership for his teams and strategic vision for the organization.

In his current role, he is responsible for a multimillion dollar budget which includes a large, dynamic team of software and quality testing engineers and offshore vendor operations. He has driven dramatic improvements to development methodology, test automation, financial system performance and data management throughout his tenure.

Laura Trotter - Vice President, Marketing

Laura Trotter joined ID Analytics in May 2013 as the Vice President of Marketing. With more than 15 years of experience leading teams in fast-paced, high-growth B2B and B2C organizations, Trotter is responsible for the company’s corporate marketing strategy and execution.

Prior to joining ID Analytics, Trotter led the integrated marketing, corporate communications and marketing operations team for Illumina, the leading developer, manufacturer and marketer of life sciences systems used for genetic analysis. Prior to Illumina, she held a variety of global marketing leadership positions during her 10 year tenure at Qualcomm, Inc.

Previously, Trotter held marketing positions at several Fortune 500 companies including Motorola, Nokia, Eli Lilly & Company, and IBM.

ID Analytics Reviews

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  1. 2 people found this helpful  

    Great company to work for!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at ID Analytics full-time (more than 3 years)


    Great work environment, emphasis on work-life balance, promotions earned for hard work and dedication, rewarding environment, great company morale, fantastic benefits program, innovation driven company with great potential for future growth, engaging leadership team that focuses on employee satisfaction - an overall wonderful company to be a part of!


    I do not have anything bad to say about this company. I love working here!

    Positive Outlook
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ID Analytics Interviews

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Interview Experience


Getting an Interview

Getting an Interview


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Interview Difficulty




    Software Engineer Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I applied online. The process took 2 weeksinterviewed at ID Analytics.

    Interview Details

    Had an initial easy phone screen with recruiter. The recruiter was nice and just asked me questions to see if I would be a good fit and if my skills met the qualifications for the position. The phone screen went well and the recruiter scheduled a phone screen with me and an engineering director.

    The next phone screen consisted of mostly technical questions, and a some questions about my experience. The technical questions were basic data structure, OOP questions. He had a bit of an accent, but I could understand him well enough. Few days later the recruiter contacted me telling me that I passed the phone screen and that I would be having another technical phone screen with a more junior member of the team (but still a manager).

    She had a horribly thick accent, and this time I only understood a couple of her questions. She thought I was really dumb because I could not understand her. I asked her to repeat the questions, or speak more slowly. But I'll be honest, even after she did, I still could not understand what words she was saying. Of the couple questions I could understand, she did not ask me hard questions. They were of the same difficulty as the previous phone screen. She was very upset with me during the phone call because I kept asking her to repeat. Unfortunately, I received an email from a recruiter couple days later saying I did not pass.

    Interview Questions
    • basic data structure, OOP - "Explain abstraction and what it's used for"   Answer Question
    No Offer
    Negative Experience
    Easy Interview

ID Analytics Awards & Accolades

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Additional Info

Headquarters San Diego, CA
Size 150 to 499 Employees
Operated By LifeLock
Founded 2002
Type Company - Public
Industry Information Technology
Revenue $25 to $50 million (USD) per year

Established in 2002, ID Analytics’ founding team pursued a unique business model to address one of the nation's most widespread financial crimes–identity fraud. The result is the industry standard identity fraud score, ID Score®, that delivers an accurate prediction of the likelihood of identity risk associated with a consumer transaction in real time.

Mission: Enriching lives by protecting what matters most!

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