Icebreaker Reviews

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Recommend to a friend
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Rob Fyfe
4 Ratings
  • Helpful (2)

    Lots of potential but losing it's way

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Portland, OR
    Current Employee - Anonymous Employee in Portland, OR

    I have been working at Icebreaker

    Doesn't Recommend
    Negative Outlook
    Doesn't Recommend
    Negative Outlook


    Great people, great story, healthy work life balance. I used to really enjoy working here when I first started. People were passionate, knowledgeable, worked hard and played hard. It was all consuming in the best way. Quirky and very hands on, it was a place you could learn a ton and the sky was the limit in terms of what you could achieve. Everything felt possible and we were all on a wild ride together until it all started changing about a year or so ago.


    No clear brand direction, tons of turn over, low morale, loss of team culture and overall lots of chaos and confusion through out the brand. Feels like the company has really lost it's way and no one is confident in where we are going to what we are trying to achieve. Talent is walking out the door quickly. Things need to turn around fast.

    Advice to Management

    Invest in your people, get clear on what the brand stands for, simplify processes, consolidate the offices and make one strong passionate team. Time is running out so big decisions and measures need to be actioned quickly before everyone jumps ship.

Icebreaker Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    No Offer
    Neutral Experience
    Average Interview


    I applied online. The process took 2 weeksinterviewed at Icebreaker in January 2015.


    Icebreaker has amazing products. I'm grateful that I had the opportunity to learn more about their company and the changes they're going through as they continue to grow. The only part of the process that I didn't enjoy was the online assessment(s). The personality quiz was pretty standard, but quite lengthy. The other assessment had very little to do with the actual retail environment. I assumed it would be about leadership and operating skills, retail math, how you handle difficult situations, etc., but it was not. The assessment is timed and you have three minutes to answer three questions within each module. I have to call this out... in this one particular module, it presented shapes in the example panel that shows the effect of each operator. You then had to select the correct answer after reviewing the input / operator / output. The last module was missing text in the example panel that shows the effect of each operator and it was really difficult to figure out. I took a screenshot to show my peeps (afterwards) and even my ridiculously nerdy friends couldn't figure it out. If you're an anxious test taker, good luck figuring that out and answering in under three minutes! I'd be curious to see how the assessment correlates to hiring great retail leaders. After my assessment I received a "thanks, but no thanks" email. I appreciate them letting me know I wasn't moving forward in the process and as mentioned, I was grateful for the opportunity.

    Interview Questions

Icebreaker Awards & Accolades

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Additional Info

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Headquarters Auckland,, New Zealand
Size 150 to 499 Employees
Founded 1995
Type Company - Private
Industry Manufacturing
Revenue Unknown / Non-Applicable
Competitors Unknown

Icebreaker is one of the most innovative and dynamic names in the apparel industry. We’re a world leader in merino clothing and supply our outdoor, performance sport and active lifestyle ranges to more than 4,700 stores in 50 countries.

Mission: To inspire adventures in nature, wearing nature.

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