Iceland Foods Video

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Iceland Foods – Why Work For Us?


The Iceland Story 

The Iceland story is a famous one. We opened our first store in 1970 and, since then, we’ve become experts in frozen food. We’re a brand that customers trust – with talented, energetic and committed people. 

What always sets us apart are our values, our culture and our great retail vision. Our people support each other, grow together and enjoy fantastic rewards for the part they play in our success. In a culture that encourages everyone to fulfill their potential, we offer training, development and future prospects – all in a fast-paced environment where everyone embraces Malcolm’s entrepreneurial spirit!

It’s our continued growth and success that makes it so exciting here. We already have more than 850 stores and in 2015, we’ll be opening lots more as well as continuing to grow our Online service. It’s not just the UK where we are expanding; Iceland is opening new stores in Ireland and the Czech Republic. And of course, as we expand our business, we’re creating lots of new opportunities for our people. 

There’s still one more element to the Iceland formula – we are award winning. Iceland was once again the top retail performer at the 2014 British Frozen Food Awards for innovation, picking up one gold, three silver and two bronze awards. 

We have also been named 2014’s Number One Best Big Company to Work For in the UK in the Sunday Times Best Companies survey. It’s a great accolade and recognition of how highly we value our people. We know that talented people are vital to our future. So we’ve made sure that we’ve built a company to attract, retain and develop the very best.

Malcolm's Story

Iceland is an entrepreneurial business and that’s exactly the way our founder, Malcolm Walker, likes it to be. Malcolm is a far from conventional Chief Exec. He left school without academic qualifications but quickly found that the fast pace and freedom of retail suited him. He started Iceland with a starting capital of just £30 and a single small shop in Oswestry, Wales. Once he’d been fired from his day-job at Woolworths, he was able to concentrate on Iceland full time and grow the business into the Iceland that we know today.

Iceland now employs more than 25,000 people in the UK, having spent the last few years opening new stores and creating more jobs. But no matter how many people join the team, the culture of the company will always reflect Malcolm’s own style, personality and vision. He’s intensely proud of the people who work here and always committed to rewarding the people who help Iceland grow.

 As our business grows, we’ve always ensured that we keep our promises to our people. The pay and conditions we offer our Store Colleagues mean that our retail teams are amongst the best paid on the high street. As a testament to the way he looks after his employees, Malcolm was recently named "Most People Focused CEO" at the 2014 HR Excellence Awards.

Malcolm Walker

Our Stores

Iceland has more than 800 stores. In every store, it feels like being part of a family. We treat each other with respect, help each other to develop and we have a bit of fun as well! 

At Iceland, we think we’ve discovered the key to great retail: if we look after our people, then they will look after our customers. Simple, isn’t it? Each year, our Annual Staff Survey shows just how well we’re doing. In 2014, 92% of our retail employees stated that they were proud to work for Iceland. 91% felt a strong sense of belonging to their team and 93% enjoy the work they do. The same number said that their manager treats them fairly and 92% would recommend Iceland as a good place to work. 

As you’d expect, we were pretty pleased with that – and when our people are saying such good things about us, you know it’s got to be true! 

Because we look after our people so well, they look after our customers. So everyone who walks through the door of an Iceland store is made to feel welcome, valued and respected – just like our employees.

Our Head Office

As a place to live, Deeside offers all the variety you need to suit your lifestyle. The greenery of North Wales isn’t far, with villages like Hawarden providing quality of life whilst Chester, the Wirral, Liverpool, and Manchester are all within easy commuting distance. 

Deeside is also a great place to work – just like Iceland itself. Our Head Office is a modern office environment with around 500 employees. It’s where you’ll find all of our Retail Support functions, such as Supply Chain, Buying, Finance, HR and Marketing. So there’s a really diverse mix of people and skill sets, from graduates through to Senior Managers and Directors. 

Of course, we may be an office rather than a store, but there’s still the recognisable Iceland Senior Managers and Directors are very visible around the office. It’s rewarding too. As well as great career opportunities for retail professionals, our Deeside office has a Costa, a dry-cleaning drop and collect and an amazing restaurant with a truly astonishing, subsidised daily menu. It’s just another way of showing our people how much we value them.

How would we describe our company culture? In one word: people. Whether you are based in our Head Office, in our Stores or in a Distribution Centre, you’ll find that Iceland is a really supportive, rewarding, people-focused place to work. 

In fact, it’s official – we’re 2014’s Best Big Company to Work For, according to the Sunday Times. We’re recognised as a great place to work because everything we do is about helping our people to fulfill their potential. We offer great training and development. Whatever stage of your career you’ve reached, we’ll give you everything you need to go even further. 

But we also appreciate that not everyone wants to focus solely on their career, all the time. That’s why we give our people opportunities to support Good Causes and work flexibly wherever possible.

Iceland Foods Reviews

80 Reviews
Rating Trends
Recommend to a friend
Approve of CEO
Iceland Foods Chairman and CEO Malcolm C. Walker
Malcolm C. Walker
52 Ratings
  • Great place to work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Finance Manager
    Former Employee - Finance Manager

    I worked at Iceland Foods full-time (more than 3 years)


    The company has a flat structure, which supports a fast and impressive learning curve. The leaders of the business are very experienced, innovative and passionate people.


    The company is not highly regarded externally, which is a massive shame because this is a truly amazing company. In terms of the work environment i only have positive things to say

    Positive Outlook
    Approves of CEO

Iceland Foods Interviews

Updated Mar 12, 2015
Updated Mar 12, 2015

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Store Manager Interview

    Anonymous Interview Candidate in Deeside, Wales (UK)
    Anonymous Interview Candidate in Deeside, Wales (UK)
    Application Details

    I applied online – interviewed at Iceland Foods in February 2015.

    Interview Details

    Very down to earth, focuses on you not pre prepared answers. At all stages the interviewers put me at ease and allowed my personality to shine through.
    You are assigned a handler and they walk you through each stage of the process prior to each step.
    You are informed very quickly of each outcome and the informed of the next stage in detail.

    Interview Questions
    • How have made a change to improve the experience for customers in your current role.   Answer Question
    Accepted Offer
    Positive Experience
    Difficult Interview

Iceland Foods Awards & Accolades

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Additional Info

Headquarters Deeside, United Kingdom
Size 5000+ Employees
Founded 1970
Type Company - Private
Industry Retail
Revenue $2 to $5 billion (USD) per year
Competitors J Sainsbury, ASDA, ALDI

Iceland Foods Group has unplugged the freezer but still sells plenty of frozen foods. The holding company, once known for freezers and other appliances, runs a chain of some 740 Iceland-banner supermarkets and 50 Cooltrader stores in the UK. Its chain is in the process of opening new stores, including locations in defunct Woolworths outlets. Iceland Foods entered the general groceries market, but has found more success in retailing frozen and chilled foods, most of which are low one-price private-label convenience items. The company was founded in 1970 by CEO Malcolm... More

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