Idea Couture Reviews

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Idea Couture CEO Idris Mootee
Idris Mootee
9 Ratings
  • Current employee.

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Toronto, ON (Canada)
    Current Employee - Anonymous Employee in Toronto, ON (Canada)
    Neutral Outlook
    Disapproves of CEO

    I have been working at Idea Couture full-time (More than a year)


    Company is generally young and inexperienced, giving you a lot of opportunities to take on a leadership role and shoulder some responsibility. Culture is generally fantastic. Easy to grab a bunch of coworkers and go for a drink and socialize. Most employees all live near work, facilitating social activities together.


    Until recently, had a very flat corporate structure. They have recently been hiring people in more senior roles and formalizing teams within the company, but as this is recent there is still confusion about who reports to whom for a number of tasks and projects. For most positions, pay is poor. Unless something is client facing or an absolute necessity, it will not be paid for. Partners tend to splurge on office items that look nice and impress potential clients, but cheap out on items that will make the employees happy. Employees are treated more like commodities than assets. Once someone's been "consumed" and leaves, just pick up another one.

    Advice to Management

    Unless pay increases for many employees, there will be very few people sticking around to develop into more senior roles and the brain drain will continue. There are a lot of driven junior employees and a lot of talented senior employees, but there is very little middle management that can actually spend the time to train and mentor workers. Junior employees are thrown in the deep end and expected to swim, but this wastes a lot of time when someone could simply help train them.

Idea Couture Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. Helpful (2)  

    US Interview

    Anonymous Interview Candidate
    Declined Offer


    Similar to another candidate's experience. Went through and had great interviews with members of the team but then had a very weird experience with a partner. The partner down played the job essentially saying it was stupid and it was my job in the interview to show I was indeed dumb enough to want it. Not a typical interview and socially awkward. If the partners and CEO are off it might say something about the company as a whole since they embody the vision of the company.

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Additional Info

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Headquarters Toronto, Canada
Size 51 to 200 Employees
Founded 2007
Type Company - Private
Industry Business Services
Revenue $10 to $25 million (USD) per year
Competitors Unknown

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