López Negrete – Why Work For Us?


To bridge the gap between corporate America and the Hispanic consumer with communications that empower each of them to achieve their goals.


To be the visionary partner that has an unparalleled understanding of the Hispanic consumer.


Lopez Negrete Communications, Inc. specializes in the Hispanic marketplace and stands as the largest Hispanic, independently owned-and-operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand leadership, digital, social media, public relations, and promotions. Award winning throughout a rich, 29-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, including Verizon Communications Inc. (Wireless and Telecom), Bank of America, Wal-Mart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, NBCU Entertainment, and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 250 employees, who keep clients at the forefront of a burgeoning, Hispanic market.


Alex López Negrete

President and CEO

Lopez Negrete Communications, Inc.  


Since co-founding Lopez Negrete Communications in 1985 in Houston, Texas with his wife Cathy, Alex López Negrete has relied on his business savvy and his passion and vision for Hispanic marketing to steer the firm to becoming the nation's largest Hispanic-owned independent advertising agency and one of the most influential multicultural marketing agencies in the country with capitalized billings of $193.5 million, over 200 employees and offices in Houston, Los Angeles, New York and most recently Mexico City.

Born in Houston and raised in Mexico City, Alex is a true bicultural, so from the very beginning he championed the thought that the Hispanic market is a viable and powerful consumer segment and that thoughtful, relevant, fully integrated, in-language and in-culture communications is the best way to reach this important market. This innovative approach to Hispanic marketing has proven to be effective, engaging and, most importantly, results-producing, particularly for the agency’s clients, who have included the likes of Wal-Mart Stores, Verizon, Samsung. Microsoft, MillerCoors, Bank of America, Dr Pepper Snapple Group, Kraft Foods, Tyson Foods, NBC Universal Motion Pictures Group, the Recreational Boating and Fishing Foundation, Sonic Drive-Ins, Hilton Worldwide, among others. 

Over the past thirty years, Alex has served on several committees and nonprofit boards, including having served as chairman of the board of the American Advertising Federation-Houston, the President’s Advisory Committee on the Arts for the John F. Kennedy Center for the Performing Arts, chairman emeritus of the Houston Hispanic Chamber of Commerce, and past chairman of the Association of Hispanic Advertising Agencies (AHAA). He has also been honored with many awards for his professional achievements, some of which include the American Advertising Federation’s prestigious Silver Medal Award, the Leadership Award from the Association of Hispanic Advertising Agencies, induction into the Southwest Advertising Hall of Fame, the NFL Hispanic Heritage Leadership Award and twice received the coveted "Agency Executive of the Year" award from HispanicAd.com, among others.

Every month, we get a glimpse into the lives of our team members. We like to learn about where our friends come from, what they enjoy about working here, and what motivates them in their lives.

We call these monthly profiles…


Curious?  Take a look!   

Take a look at some of the benefits you can expect when you join our family:

  • PPO Medical plan
  • High Deductible Medical plan
  • Dental Care plan
  • Vision Care Plan
  • Group Life/AD&D Insurance Plan (no cost to you)
  • Long-term Disability Plan (no cost to you)
  • Medical FSA Plan
  • Dependent Care FSA Plan
  • Voluntary Group Term Life/AD&D Insurance Plan
  • Voluntary Short-Term Disability Plan
  • Medical Support Concierge Services
  • Paid Holidays
  • Paid Vacation
  • Paid Sick Time
  • Bereavement Leave
  • Paid Maternity/Paternity Leave

- Plus, we have a fun culture that includes many social events in and out of the office and an active volunteer calendar that supports our communities.

López Negrete Reviews

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López Negrete President & CEO Alex López Negrete
Alex López Negrete
37 Ratings
  • Featured Review

    Helpful (2)

    Great Atmosphere

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at López Negrete full-time

    Positive Outlook
    Approves of CEO
    Positive Outlook
    Approves of CEO


    There people you work with quickily become Friends and Family. The atmosphere is more laxed than corporate, so it allows you to do your best without being stressed.


    Quite often you work with people who are not qualified, and have to cover their short comings. Management seems to be unwilling to have employees follow rules or procedures.

    Advice to Management

    It's great place..celebrate it, but also make people follow the procedures, which is hard in a place that is dedicated to creativity and going outside the box...but sometime procedures are put in place for a reason. More trainig should be available for those that want it, and mandatory for those that think they don't need it

López Negrete Interviews

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Interview Experience


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Getting an Interview


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    Planning Interview

    Anonymous Interview Candidate
    Accepted Offer
    Positive Experience
    Average Interview


    I applied in-person. The process took 2 daysinterviewed at López Negrete.


    traditional or not complicated. Be prepared and knowledgeable of industry and what you want to do. I have nothing else to say at this time. It is not a hard process

López Negrete Awards & Accolades

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Additional Info

Website www.lopeznegrete.com
Headquarters Houston, TX
Size 150 to 499 Employees
Founded 1985
Type Company - Private
Industry Business Services
Revenue $10 to $25 million (USD) per year

Lopez Negrete Communications, Inc. is the nation’s largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, the company also has offices in Los Angeles, New York and Mexico City. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to ... More

Mission: To be the visionary partner that has unparalleled understanding of the Hispanic consumer. In so doing, we seek to bridge the gap between Corporate America and the Hispanic consumer with communications that empower each to achieve their goals.

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