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Through its online platforms, MediaVast provides news and stock images for use by print and online media outlets and other customers, such as advertising agencies, broadcasters, and mobile phone carriers. MediaVast specializes in images related to celebrities and the entertainment industry. Its properties include WireImage.com, FilmMagic.com, and ContourPhotos.com. Industry leader Getty Images bought MediaVast for about $200 million in 2007. Getty Images plans to maintain the MediaVast brands.