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Millward Brown provides market research services, specializing in brand performance, from more than 75 offices in some 50 countries. Its research data helps customers develop brand strategies, select an appropriate media mix, choose advertising, and evaluate the financial returns. Its DynamicLogic segment offers metrics, analysis, and other research information on marketing effectiveness. On the qualitative front, the company's Firefly Millward Brown operations conduct online focus groups and qualitative interviews. Millward Brown is a subsidiary of The Kantar Group, the...
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Interview Details – A recruiter contacted me to set up a phone interview. But no one called me at the scheduled time or any other time. Despite my attempts to get in touch with the recruiter over phone and email, never heard back from them to reschedule or even any explanation about why no one called me. Seems very… – Full Interview