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Millward Brown provides market research services, specializing in brand performance, from more than 75 offices in some 50 countries. Its research data helps customers develop brand strategies, select an appropriate media mix, choose advertising, and evaluate the financial returns. Its DynamicLogic segment offers metrics, analysis, and other research information on marketing effectiveness. On the qualitative front, the company's Firefly Millward Brown operations conduct online focus groups and qualitative interviews. Millward Brown is a subsidiary of The Kantar Group, the...
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Accepted Offer – Interviewed in Alpharetta, GA Oct 2012 – Reviewed Aug 7, 2013
Interview Details – Phone interview, followed by in person interview with separate groups of people and then a presentation. – Full Interview
Asked to put together a presentation on the spot – Answer Question