Mind Candy – Why Work For Us?


Mind Candy’s vision is to create the greatest family entertainment company in the world for this new digital generation. Our flagship product is Moshi Monsters which has grown to over 80m registered users online and has also expanded successfully offline into best selling books, magazines, toys, trading cards, music albums and a movie. Creating magical entertainment on mobile and tablet is at the heart of what we do at Mind Candy and we’re now developing several groundbreaking new products for kids and their families.




Creative Director

Michael co-founded online retailer Firebox.com before his passion for games and puzzles led him to found Mind Candy. Aside from creating Moshi Monsters, Michael has founded networking events such as Silicon Drinkabout, Second Chance Tuesday, Ping Pong Fight Club and Berwickstock – a secret music festival.


President and COO

Divinia, who serves as a director, has used her years of business experience to help grow Mind Candy from a small start-up, to a successful company. Divinia is also the founder and organiser of a networking group of 100+ COOs from the most influential start ups in the London tech scene.


Chief Product Officer

Chia Chin is in charge of transforming creative ideas into products that become magical experiences, successful businesses, platforms, and IPs. Formerly the COO/VP at Sony Computer Entertainment America/Zipper Interactive, Chia Chin went on to be co-founder and CEO of Offbeat Creations which was acquired by Disney.



Chief Community and Safety Officer

Rebecca spent her formative community management years at AOL, before spending six years at Sulake managing moderators, online safety and community for 24 Habbo Hotels worldwide. Rebecca regularly speaks on community, kids and online safety. She is a UKCCIS member and serves on the board of directors at FOSI.


Chief Commercial Officer

Darran developed Mind Candy's commercial roadmap for retail, licensing, animation, live events and expansion of strategic global partnerships - initiatives helping grow Moshi Monsters into a leading kids entertainment brand. Before Mind Candy Darran worked with major brands and studios including, Lego, 20th Century Fox, Sony, Paramount and DreamWorks.



Jeff is responsible for the company’s technology strategy and heading up all aspects of development and infrastructure. Jeff’s background ranges from founding his own start-up companies to roles at Google, Microsoft and AOL in engineering and product management.


General Counsel

Jen spent her formative years as Legal Director at Yahoo! and joined Mind Candy to help build the foundation for the next iteration of the company. After many years as a City lawyer, Jen also spent time at Zynga, where she was responsible for International.


Based in Shoreditch, Mind Candy is a major player in the rapidly expanding London tech scene. Our hero brand is Moshi Monsters, one of the world’s fastest-growing online games for kids, with 80 million sign-ups and counting. But the Moshi phenomenon is not confined to the wildly successful online game. We’re busy disrupting the world of music, video, toys, film, cartoons, books and much more. Moshi games have also invaded the mobile and tablet space with the launch of Moshi Monsters Village and Moshi Karts, but Moshi is just the starting point – we’ve got several new entertainment projects bubbling away that need smart, creative minds to spark them into life.

We’re always on the lookout for ambitious and creative people to join our team. But isn’t everyone? Potential Mind Candies need something extra. A quirky edge, a positive attitude and a driving passion to bring something unique to our party. It’s hard to define but you’ll know if you’ve got it. And so will we. Think you can measure up? Let’s talk!

Our highly acclaimed studio might look like a playground complete with treehouse and astroturf, but it’s designed to be a fun and inspiring place to work. Best of all it’s brimming with brilliant people.


Scaling Moshi Monsters to over 80 million users and numerous devices across the globe is no mean feat, so we’re constantly searching for outstanding tech talent. Exceptional people who can handle some of the best technology available today, from Scala, Akka, Thrift and Cassandra to Objective-C, AS3 and Unity. Everything we do runs in the cloud, so AWS expertise is key, too.

Our relentless urge to innovate means we’re always tinkering with new tools such as Node.js, Kafka, Storm and WebGL. But there’s more to Mind Candy than systems, software and even monsters. We’re working on several groundbreaking top-secret projects, so there will be plenty of opportunities to get your tech teeth into something truly game changing.


The Moshi Foundation

Mind Candy set up the Moshi Foundation in 2011 as a grant giving organisation supporting the advancement of education, relief of financial hardship, sickness and poor health in children and young people anywhere in the world. The independent charity is run by a team of trustees who review and assess all grant requests.

In addition to this we have a strong relationship with several other children’s charities and our staff regularly spread the love through corporate volunteering in charitable events.


Mind Candy Reviews

22 Reviews
22 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Mind Candy CEO Michael Acton Smith
Michael Acton Smith
15 Ratings

    Challenging and ambitious - lots of change afoot!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee  in  London, England (UK)
    Current Employee - Anonymous Employee in London, England (UK)

    I have been working at Mind Candy full-time for more than 3 years


    Hugely exciting products in the pipeline, with the change to pitch your own for the future
    Moshi brand is still huge (in the UK)
    Amazing people who aren't just there for the paycheck
    Fantastic connection to the customers who are super passionate about the games
    Lots of opportunities to learn and grow and change your role
    Most approachable senior management team of anywhere I've worked - though hugely busy they are alway open to talk to
    Very high profile tech company in the UK - deserves to be higher elsewhere in the world
    Aiming and thinking big


    Having 'difficult second album' issues at the moment, so lots of changes and some mis-steps.
    Being without CTO for a year resulted in over-focus on product ahead of sustainable development, which has caused some folks to leave. But I believe this can be fixed!
    Needs to make more smaller bets and be more agile - but senior management are aware of this and taking steps to change
    Until very recently didn't have a pension (but now does).

    Advice to ManagementAdvice

    Recognise what has/hasn't worked and make changes accordingly
    Develop sustainably
    Be more agile and mix small & large bets/projects

    Positive Outlook
    Approves of CEO

Mind Candy Awards & Accolades

Something missing? Add an award
Top 100 Company to Work For (Small), The Sunday Times (UK), 2013
Top 100 Company to Work For (Small), The Sunday Times (UK), 2012
BAFTA - Children's Interactive, BAFTA, 2013
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Additional Info

Website www.mindcandy.com
Headquarters London, United Kingdom
Size 16 to 50 Employees
Founded 2004
Type Company - Private
Industry Media
Revenue $25 to $50 million (USD) per year

Based in Shoreditch, Mind Candy is a major player in the rapidly expanding Silicon Roundabout community. Our hero brand is Moshi Monsters, one of the world’s fastest-growing online games for kids, with 80 million sign-ups and counting. But the Moshi phenomenon is not confined to the wildly successful online game. We’re busy disrupting the world of music, mobile, video, toys... More

Mission: Mind Candy's vision is to create the greatest entertainment company in the world for the new digital generation.

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