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SPY Inc., formerly known as Orange 21, has its sights set on the colorful Gen Y. The company designs and distributes high-end sunglasses and goggles under the Spy, Spy Optic, Margaritaville, and O'Neill brands. SPY markets its upscale eyewear to the club kid scene for use in surfing, skateboarding, snowboarding, and other extreme action sports. The line is available at about 3,000 outlets in the US and Canada, including Sunglass Hut, Sport Chalet, and Zumiez, and internationally through around 3,000 retailers. SPY also markets some apparel and accessories. In late 2010 the...
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Working at Orange 21
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