Perception Research Services
At PRS, our mission is to apply consumer research expertise,
technological innovation and analytical insight that
helps our clients “win at retail” in the global marketplace.
Our Focus is Upon Helping Our Clients "Win at Retail" Our commitment goes beyond assessing individual marketing efforts (packaging, signage, etc.). We provide a comprehensive understanding of the full in-store shopping experience (decision hierarchies, key drivers, etc.) and optimize a brand's full in-store presence (category management, planograms/shelving, merchandising, product assortment, etc.).
Our Scope is Global
All PRS services - including qualitative research, store-based studies and quantitative survey research ("qualification") - can be implemented globally, using consistent methodologies (including PRS Eye-Tracking).
Our Deliverable is Guidance & Insight (Not Data)
We are fully committed to serving as a partner and advisor to our clients, rather than being a data provider. Across all studies, we draw upon our unmatched experience and expertise - and our unique research methodologies - to provide analysis and diagnostic insight to marketers, researchers, and packaging designers.
The Future of Market Research
Innovation is at the very core of our business. PRS pioneered the use of eye-tracking for consumer research, and since then we’ve been constantly seeking out the latest, cutting-edge technologies to further expand our research capabilities. Our studies go well beyond simple surveys, and our research methods provide clients with a complete picture of how consumers behave, think and feel.
We conduct research worldwide and have learned how cultural considerations can impact the shopping experience. Our employees gain exposure to different parts of the world both through our research and by interacting with the diverse members of our global offices.
Stability and Growth
For over 40 years, PRS has been the leader of the packaging research industry. During that time we have developed strong and long-lasting partnerships with most of the world’s leading marketers across a broad spectrum of industries. Our clients welcome our counsel and expertise as evidenced by our having been named the designated global packaging research provider by many of them. Our recognized leadership has also been demonstrated by the awards we’ve received such as the “Strategic Partner of the Year” award granted to us by Kraft Foods for two years running, and by our steady increase of research initiatives each year.
Perception Research Services (PRS) offers our employees a rewarding, fast paced work environment in an exciting and expanding industry. With offices in the United States, United Kingdom, Switzerland, Singapore, Italy and China, you’ll find numerous opportunities to build your career.
Since 1972, Perception Research Services has specialized in packaging and shopper research to help marketers “win at retail.” Today, PRS conducts over 800 custom studies annually, providing a rich understanding of shoppers' attitudes and behaviors. We conduct various types of research including qualitative, quantitative, in-store, online, and in-home studies.
PRS commonly promotes from within offering our employees the opportunity for progressive career advancement. This is reflected by our high level of employee retention, with many of our people having worked with the company for over a decade.
At PRS, you’ll become more than just a researcher; you’ll become a valued and trusted industry expert.
Please visit our career site http://www.prsresearch.com/contact/careers/search/
A Message from Scott Young
I’d like to thank you for considering Perception Research Services (PRS). At PRS, I believe you’ll find a unique opportunity to…
- Join a well-established global company with over 40 years of success
- Build expertise in an interesting and growing area (packaging and shopper research)
- Learn directly from experienced colleagues, within a positive and supportive work environment
At PRS, we are a company that is large enough to work on global studies for the world’s leading marketers (such as Unilever, AB InBev and Hasbro) – and to provide considerable growth opportunities for our nearly 200 people. Yet we are also a privately-held, family business that takes pride in our corporate culture, our core values – and the fact that many people choose to stay and build their careers here.
"I am fortunate to have started my career in our US office before being given the opportunity to move to a long term international assignment, focusing on PRS' international expansion. This eventually led to opening the Geneva, London, Singapore, Rome and Shanghai offices.
I have also had the opportunity to travel and work extensively throughout South America, Europe, and Asia, and gained in-depth knowledge and insight into local cultures and shopping behaviors in these diverse markets.
What drew me to PRS initially, and continues to keep me engaged, was the ability to have an impact on global brands and to consult with our clients as strategic partners. The work has been very fulfilling. At PRS, we provide ongoing support via innovative technologies and research solutions. Being able to influence brands and shape retail environments that touch the lives of millions of people is very rewarding."
Vincenzo joined PRS in 2002 as a Senior Project Director for the International team and now leads all of the International offices as Managing Director-Global.
(Vice President of Quantitative Research)
“The biggest thing that I have to give PRS credit for is providing opportunities. I started off here as an intern and was able to work my way up to Vice President of Quantitative Research. It really just comes down to a person’s drive. If they want to do more, there’s nobody here that says you can’t do that. Everyone is willing to give you a shot and see how it works out. The opportunity is always there. Another important aspect is that there’s always somebody willing to help you or answer your questions. PRS has an open door culture. You can even walk down to the President's office, knock on Scott Young's door and talk to him. In the end, it’s all about asking questions and taking initiative.”
Sam joined PRS in 1998 as an Intern and has progressively advanced his career in US Quantitative Research and now heads the department as Vice President.
PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
PRS Retail Lab
The PRS Retail Lab is a state-of-the-art facility to help marketers develop, assess and improve their packaging and shopper marketing efforts.
The PRS Retail Lab is located in Teaneck, NJ (15 miles from midtown Manhattan), in the same office complex as PRS’ headquarters. This 4,500 square foot space was designed for shopper research and features 5 customizable store aisles (up to 32 feet in length), including gondolas, end-cap displays, refrigerator and freezer sections, and a front end check-out area. It also includes a dedicated interview room and a large viewing area, allowing clients to observe and record in-aisle shopping trips and group sessions.
The Lab is equipped with overhead HD Video cameras, providing a full 360° view of the store. In addition, PRS Mobile Eye-Tracking can be used to reveal shoppers’ viewing patterns – documenting what they see and miss - as they navigate aisles and consider packaging and POS materials.
Perception Research Services Photos
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- Comp & Benefits
- Work/Life Balance
- Senior Management
- Culture & Values
- Career Opportunities
I have been working at Perception Research Services full-time (less than an year)Pros
Excellent people to work for and work with. Your clients are the top in their respective areas, and they really do listen and at times implement the recommendations you give for their brands. The managers here also listen, and will take what you have to say seriously, and always try to help those ideas grow, or explain as to why they think it may not work.Cons
You do need to carry your access key with you all the time because a lot of the doors require key entrance, and the garage requires key entrance AND exit.
And this is a client service company, so you will need to work after 5pm on a few occasions.. But given the industry, I have experienced that less here than other places.Advice to ManagementAdvice
none.RecommendsPositive OutlookApproves of CEO
Getting an Interview
Getting an Interview
- Application Details
I applied online. The process took 2 weeks – interviewed at Perception Research Services in May 2010.Interview Details
I first had a phone interview with their HR person, who was very personable. I was then sent a case to analyze about whether Miracle Gro should change the color of their packaging. Next came two in-person interviews with 5 different people, including the head analyst. The workplace environment was alright, but Fort Lee was not an attractive place, mainly jammed highways for commuters crossing the George Washington Bridge. The work seemed relatively easy, and the hours very 9-5, with perhaps some paid extra overtime occasionally.Interview Questions
Reasons for Declining
- Analyze the Miracle Gro case. View Answer
Received a much better paying offer from a company that suited me better.Declined OfferNeutral ExperienceAverage Interview
Let us know if we're missing any workplace or industry recognition –
At PRS, we focus exclusively on research to guide, measure and improve marketing communication - and we have conducted thousands of studies in our primary areas of expertise (packaging, point-of-sale marketing and print advertising).
Our range of capabilities (qualitative and quantitative) and methodologies (store-based, central location, Web-based and home-based studies...
Mission: At PRS, our mission is to apply consumer research expertise, technological innovation and analytical insight that helps our clients “win at retail” in the global...