Resolution Media

The People We Want:

Resolution Media is made up of innovative and entrepreneurial spirits. We’re continually told by clients and vendors that we have some of the smartest people in the business and we believe it. We’re always on the look out for the best talent. If you’re  looking for a company with endless opportunities, top brands and smart and dynamic people, it’s time to become part of the family.

How We Invest in Our People:

Resolution’s success is defined by our employees. To ensure Resolution continues to innovate and bring the best thought leadership, we invest in our people. We require each of our employees to complete a rigorous digital marketing training program. The curriculum consists of over 50 hours of classroom training on topics ranging from data analytics to bid optimization. These courses are taught by Resolution Media personnel and outside digital marketing experts alike. The result is that everyone on our team has a baseline foundation of best practices. Beyond this training we have dedicated subject matter experts (SMEs) for all things digital, driving thought leadership throughout the company and beyond.

Alan Osetek, President

Alan Osetek is the President of Resolution Media and oversees the growth and expansion of the brand in the U.S. A digital industry veteran, prior to joining Resolution, Alan was the Managing Director for iProspect’s Boston office, responsible for overseeing all activities for iProspects east coast operations.

Prior to joining iProspect in 2008, Alan served as Chief Revenue Officer for Visual IQ. While there, he was responsible for the firm’s sales, marketing, and revenue generating activities working with clients such as Sirius/XM Radio, Liberty Mutual, Microsoft, and CVS Pharmacy.

Previous to Visual IQ, Alan had been a part of the Aegis PLC/Isobar family of companies since 2001 where he most recently held the position of Executive Vice President for Isobar/Carat. There, his responsibilities included global business development, corporate development, cross unit integration, and global client services. Prior to the global business development and client services role, Alan was responsible for organically building or acquiring new service offerings for the Isobar network including CRM, search engine marketing, affiliate marketing and Web development capabilities. He spearheaded the acquisition and integration of two digital marketing firms: Molecular and iProspect. Prior to joining Isobar, Alan was President/Founder of the digital marketing agency, Vizium. In 2001, he successfully sold the firm to Aegis PLC.

Alan is an Economics graduate of Skidmore College and received his Master degree in Business from Babson College.

Bill Neblock, Chief Financial Officer

Bill Neblock oversees Resolution Media’s financial operations and leads strategic initiatives focused on enterprise integration and process improvement. Bill is also CFO at Accuen Media, Omnicom Media Group’s Trading Desk, and is focused on efforts to grow the combined digital media business.

Bill joins Resolution from TRAVELCLICK, a provider of technology and media services for the hospitality industry.  In that capacity he led the company’s international accounting teams and led projects that included implementation of SOX compliance programs and processes as well as selection and implementation of enterprise financial software. Additionally, Bill was responsible for developing processes and systems to support TRAVELCLICK’s online and travel agent media businesses.

Prior to TRAVELCLICK, Bill was the Corporate Controller at Flexi-mat, where he led growth and process improvement initiatives ranging from supply chain optimization to product branding. Bill began his career at Deloitte, where gained over seven years of analytical, audit, financial and managerial experience across numerous industries in both the public and private sector.

Bill graduated from Northern Illinois University with a B.S. in Accounting and is a C.P.A. Bill lives in Chicago’s western suburbs with his wife Gabriela, their daughter, Hayley and son, Connor.

Jeff Campbell, Managing Director Southeast

Jeff Campbell has been with the Resolution Media since its foundation in 2003, immersing himself in nearly all aspects of the company’s operations. Currently, he oversees the online marketing and SEO solutions for the retail vertical and is focused on strategy development, media integration, measuring online to offline sales impact and web analytics.

Prior to Resolution, Jeff was with Mosaic Data Solutions, a direct marketing agency in Evanston, IL. He co-founded their Paid Search offering and managed several Fortune 500 campaigns.

Jeff gained traditional marketing experience with Sprint PCS Business Development where he worked to launch new products and was involved in all aspects of marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.

Jeff graduated from Drake University with honors and dual majors in Marketing and Management. He lives in Charlotte with his wife, two children, and their pug, Oliver. He spends his free time camping, hiking, biking, kayaking, photographing and reviewing inexpensive wines.

Viji Davis, VP of Marketing

Viji Davis is the Vice President of Marketing at Resolution Media. As Resolution’s brand steward, Viji is responsible for brand strategy, corporate brand identity and ensuring all of Resolution’s innovative products and services are well covered in the marketplace.  Throughout her tenure, Viji has had the opportunity to work on many brands in a variety of verticals, including Bank of America, Lowe’s, HP, Leapfrog, Norwegian Cruise Lines and Briggs and Stratton. She has been responsible for overarching strategy and planning for many Resolution clients and will apply her digital knowledge to further Resolution’s brand in the marketplace.

Prior to joining Resolution, Viji was with Performics, where she developed a deep understanding of the global search landscape by managing Hewlett Packard’s global B2B and B2C business. She also worked with several large retailers, including Neiman Marcus and Frontgate, on the affiliate side of the business.

Viji garnered extensive offline marketing experience at Alpha thought Global, where she was responsible for uniting six disparate brands under one newly formed parent company. To achieve this, she developed a go-to-market strategy and plan.

With a passion for teaching and collaboration, Viji is an adjunct professor at the University of Chicago’s Graham School. She is also a  frequent speaker at industry event, including the Integrated Marketing Summit, WOMMA, OMMA Global and Search Engine Strategies. She was also recently published in Search Marketing Standard: Boosting Content Marketing’s Effectiveness with Consumer Insights and on CMO.com on her thoughts around enterprise SEO.

Viji holds an Economics degree from the University of Illinois. She lives in Chicago with her husband and daughter. In her spare time, she enjoys traveling, art  and anything to do with her daughter.

Gerry Bavaro, Managing Director East & West, VP of Strategy

Gerry Bavaro oversees management and integration of paid search and SEO with sister agency, OMD. Previously, Gerry was General Manager of Search Marketing at MediaWhiz, a leading performance marketing company where he oversaw the development and growth of search marketing services.

From 2004-2009, Gerry was Executive Vice President at Didit.  During his tenure, he was responsible for the growth of Didit’s operations from technology provider to leading search engine marketing agency which solidified long-term relationships with clients such as J Jill, Brookstone, New York & Company, and a host of other major brands.  Additionally, he led management of Didit’s Blizzard product, a real-time bidding platform for exchange-based display media.  Previous to Didit, Gerry was an Account Director at Agency.com for over four years where he led interactive strategy and website development projects for Fortune 500 clients including British Airways, Blue Cross & Blue Shield and MetLife. Gerry began his career as a New York-based marketing representative for social/guerrilla marketing pioneer A.D.D. Marketing, where he oversaw campaigns targeting the youth market for Sony PlayStation and up and coming music artists.

Gerry is a frequent writer and speaker in the search engine marketing industry and has been featured often in MediaPost, DM News, Internet Retailer, Marketing Sherpa and across blogs and on panels at leading industry events including the Search Insider Summit, PubCon, and DPAC.

Gerry received his BBA in marketing from Hofstra University, is an avid snowboarder in his spare time, and resides in Long Beach, Long Island with his wife and daughter.

Erica Barth, VP of Products and Partnerships

Erica Barth is Vice President of Products and Partnerships for Resolution Media. She is responsible for driving the strategic direction of the firm’s existing service offering and partnerships.  In this role, Erica focuses on practice development across both the Advertising and Content Solutions teams to strengthen service delivery, as well as evaluating technology and digital media partners to drive future product development.

In her tenure at Resolution, she has supported clients’ paid search and search engine optimization programs across many industries, including Lowe’s Home Improvement, Mercedes-Benz, Moen, Albertsons and more, as well as various campaign objectives. In that time, she has also gained deep experience with a variety of bid management and web analytics technology platforms.

Before joining Resolution, Erica served as Marketing Manager for SIRVA, Inc., a relocation services company. In this role she led a variety of online marketing strategies, including corporate Web site redesigns, search engine optimization, email marketing and online seminars. She also supported the B2B sales team, managed corporate client conferences and events, and executed marketing plans for various business channels.

Erica holds a Bachelors degree in Marketing and International Business from Penn State University with a minor in French.