Reynolds American – Why Work For Us?


We are leading the transformation of the tobacco industry. Transforming tobacco is a bold vision that we believe in and our journey is well under way. 




At the RAI companies, everyone is committed to "innovation with a purpose."  Our vision is to achieve market leadership through the transformation of the tobacco industry by meeting emerging marketplace demands for innovative tobacco products while redefining how a tobacco company can help reduce the health impact of tobacco use.  This commitment is the right thing to do and will ultimately advance our commercial objectives. 

Our companies’ innovations and the following focus areas will help bring us to a market leadership position... 

Reducing harm via product portfolio development and assortment - Tobacco Harm Reduction is about reducing the risks faced by adult tobacco smokers by encouraging public health officials to provide accurate information and engaging legislators to institute regulatory policies that reflect the comparative risks between cigarettes and smokeless tobacco products.

Accelerating the decline in youth tobacco use - Minors should never use tobacco products. We support states' decisions to impose greater fines on retailers for selling to minors, as well as fines on minors that are found in possession of tobacco. We support and are expanding the “Right Decisions, Right Now” program, which is aimed at helping prevent tobacco use among youth. This program, available at no cost to youth leaders, educators and other adults, teaches young people how to make good decisions, including the decision to be tobacco-free.

Resolving these controversial issues related to the use of tobacco - More than 43 million American adults exercise their freedom of choice to smoke, despite many decades of declines in smoking rates. We believe that the use of tobacco products will not cease in the near term. We believe that innovations like digital vapor cigarettes, snus and nicotine gum, combined with efforts to reduce youth tobacco use can help resolve controversial issues related to tobacco use.


Daan Delen


Daniel M. Delen
Reynolds American Inc. President and CEO

Reynolds American, Inc. is parent company of six subsidiaries with offices in the United States and abroad. Its holdings include R.J. Reynolds Tobacco Company, American Snuff Company, Santa Fe Natural Tobacco Company, Reynolds American Services Company, Niconovum AB, and R.J. Reynolds Vapor Company.

Reynolds American’s operating companies combined constitute the second-largest tobacco company in the U.S. 


Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco

Company; American Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.;

Niconovum USA, Inc.; Niconovum AB; R.J. Reynolds Vapor Company and RAI Services Company. 

Learn more about our family of companies below.


R.J. Reynolds Tobacco Company

R.J. Reynolds (RJR) is the second-largest tobacco company in the United States. RJR makes many of the nation's best selling cigarette brands, including Camel, Pall Mall, Doral, Kool, Winston and Salem. For more information, visit



American Snuff Company, LLC

American Snuff Co. is the nation's second-largest manufacturer of smokeless tobacco products. Its leading brands include the #1 moist snuff brand Grizzly, Kodiak, Levi Garrett and much more. For more information, visit



Santa Fe Natural Tobacco Company, Inc.

Santa Fe manufactures Natural American Spirit cigarettes and other additive-free tobacco products. It also manages and markets other super-premium brands domestically and abroad. For more information, visit




Niconovum markets innovative nicotine replacement therapy (NRT) products under the Zonnic brand name in the U.S., Sweden and Denmark. Its nicotine gum, mouth spray and pouches use proprietary technology for nicotine delivery. For more information, visit



R.J. Reynolds Vapor Company

R.J. Reynolds Vapor Company makes and markets the highly differentiated VUSE brand-the nation's first digital e-cigarette-by combining over 100 years of tobacco expertise with innovative technology.   



RAI Services Company

RAI Services Company provides human resources, information management, financial, legal and other services to RAI and its operating companies [above].





Our industry is no stranger to challenges and we welcome those who thrive on competition, seek to drive the business forward and give back to their communities.

Our products are made for adult consumers and we support youth tobacco prevention programs and initiatives on the job as well as in off-hours as employees. 

We support the communities where our employees live and work.  In 2013, the Reynolds American group of companies, its private charitable foundations and our employees donated more than $7 million dollars to various higher education, life skills and community development charitable causes.  We give back financially, volunteer time and stay actively involved in helping people in need in our local communities.

At the RAI companies, career moves are welcomed and encouraged. Once you are in, know that we look across the organization frequently to drive cross-functional development opportunities. We have an abundance of roles-which provide great career flexibility. Within the RAI companies, your only limitations are those you set for yourself.

Join us at any one of our companies and make a positive impact in innovations for adult tobacco users, in local communities, and/or through our ground-breaking sustainability efforts. Believe us when we talk about innovation. We are not only transforming our companies, but have and will continue to lead transformation within our industry (see "Vision" section).





We offer competitive pay and a benefits package designed to foster and improve the well-being of our employees.



Employees within the RAI companies work hard and high performance is rewarded.  Since every employee contributes to business performance, every employee is on the bonus compensation plan.


Benefits, Health & Wellness

We also recognize the importance of having healthy and happy employees.  To that end, complimentary financial planning services, 401K match up to 6%, health and wellness benefits, fitness centers, elderly family care planning services, health flexible spending & daycare pretax savings accounts, and more are available to our employees.


Giving Back

We hope charitable causes are as important to you as they are to us.  Every year we give millions of dollars to various community, arts and life skill development charities as well as higher education causes.  We also match the charitable donations of our employees. Lastly, many companies and/or departments take time off during the week to volunteer with charity partners.


Work and Life Balance

We strongly value work-life balance. We offer flexible work hours and the ability to work from home to our eligible employees.  


Supporting your Development

Traditional professional growth and development benefits are available-like internal training and external learning seminars.  A formal mentoring program is available-either for employees to give back to up-and-coming professionals, or to refine existing skills.  We also offer tuition reimbursement for continued development through higher education.

Collaborative working environments encourage teamwork and engagement, and the contributions of our newest employees are valued as much as those of our seasoned leaders. You'll be given responsibility the minute you walk in the door, as well as access to company leaders.




As a Fortune 300 company, RAI offers a great range of opportunities for interns, early-career and mid-career professionals. No matter your interests, you can have a great career here.

As you consider a career at RAI or its affiliated companies, we'd like you to think about a question we ask every employee: 

What do you want your legacy to be?

Something bigger than working for a living?
Being a marketplace leader with a bright future?
Innovating and pioneering technological breakthroughs?
Helping solve long-standing public-health issues?

If those questions inspire you, then come innovate with us.

"There is so much opportunity here. It's a forward-thinking company. We're innovating for the future."

- Josh Jones, R.J. Reynolds Tobacco Company




Opportunities at RAI and Its Subsidiaries



Want an internship that gives you experience and responsibility from day one?

Look no further than Reynolds American and its operating companies. Our interns work on real projects that address real business challenges and report out to leadership on the status of their projects. With us, you can test-drive the skills and concepts you're learning in the classroom and gain real-world leadership experience.

We visit many of the nation's top colleges and universities. Talking with one of our ambassadors is a great way to learn more about our companies. Many of our interns are first and second year MBA students. If you want to drive growth and lead innovation, we want to hear from you.

Early and Mid-Career Professionals

We offer a range of opportunities for early and mid-career professionals who welcome the challenge of transforming an industry. We offer opportunities to be innovative with a purpose, for you to be recognized for achievement and to continue to grow professionally. Whether you're looking to start your career, or make a career move, we want to hear from you.


"I've worked in Trade Marketing for about 2 ½ years as a territory manager. We go above and beyond a typical sales person. A lot of my satisfaction comes from helping retailers understand how to grow their business in both sales and profitability."

- Valerie, R.J. Reynolds Tobacco Co. - Trade Marketing

Commitment to Competitive Compensation and Benefits

We pay for top performance at RAI and its affiliated companies. In fact, your performance evaluations are based on these straightforward criteria - did you deliver against your goals; and did the way you achieved your results align with our core values and leadership dimensions. It's that clear and simple.

In addition to competitive compensation, we offer benefits typical of large companies, including medical, dental, vision and life insurance. But our benefits package is more generous than many because we also offer:

  • Company-matched 401(k) plan
  • Bonus compensation plan
  • Paid holidays and generous vacation
  • Health and daycare savings accounts
  • Onsite health clinics
  • Onsite fitness centers
  • Tuition reimbursement
  • Relocation program
  • Flexible work schedule for work-life balance

Reynolds American Photos

Reynolds American Reviews

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Susan M. Cameron
14 Ratings

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Territory Manager I in Salt Lake City, UT
    Current Employee - Territory Manager I in Salt Lake City, UT

    I have been working at Reynolds American full-time (Less than a year)

    Positive Outlook
    Approves of CEO
    Positive Outlook
    Approves of CEO


    Free car, free gas, free insurance, good pay, $9k bonus! Total pay almost $50k w/free car. I am still fairly new but highly recommend staying OUTSIDE OF SALT LAKE CITY! From what I hear this company is awesome, but my manager = not so good; indecisive; try's to micro-manage but fails; if you get the opportunity, take it! Short days, take it easy, just be seen at every visit :)


    Simply the roll of the dice and whether you end up with an awesome manager like some that I have heard about; or a not so awesome manager (i.e. SLC, UT = entirely incapable of leading)!

    Advice to Management

    Time for some changes in the Salt Lake City Area. Account Management & Division Management! Highly recommended as I believe the two managers collude against employees (my peers feel the same way)!

Reynolds American Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Territory Manager Interview

    Anonymous Employee
    No Offer
    Positive Experience
    Average Interview


    The process took 4+ weeksinterviewed at Reynolds American.

    Interview interview assessment and video interview on trade ride along 4.panel interview Recruiters want you to get the job and so do the interviewers. Good interview the individuals were nice.

    Interview Questions

    • Have you seen someone break company policy what did you do?   1 Answer

Reynolds American Awards & Accolades

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Additional Info

Headquarters Winston Salem, NC
Size 5000+ Employees
Founded 2004
Type Company - Public (RAI)
Industry Manufacturing
Revenue $5 to $10 billion (USD) per year

Reynolds American Inc. (RAI) holds the #2 position among US cigarette and smokeless tobacco companies through subsidiaries R.J. Reynolds Tobacco Company and American Snuff Company. R.J. Reynolds Tobacco Company produces six of the 10 top-selling cigarette brands: Camel, Doral, Kool, Pall Mall, Salem, and Winston. It also makes and markets smoke-free Camel tobacco products. American Snuff Company produces the #1 moist smokeless brand Grizzly as well the premium Kodiak brand. Other RAI businesses include Reynolds American Inc. Services Company, cigarette maker Santa Fe ... More

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