Reynolds American – Why Work For Us?


We are leading the transformation of the tobacco industry. Transforming tobacco is a bold vision that we believe in and our journey is well under way. 



At the RAI companies, everyone is committed to "innovation with a purpose."  Our vision is to achieve market leadership through the transformation of the tobacco industry by meeting emerging marketplace demands for innovative tobacco products while redefining how a tobacco company can help reduce the health impact of tobacco use.  This commitment is the right thing to do and will ultimately advance our commercial objectives. 

An Inflection Point in the Tobacco Industry

The industry is undergoing what may be the greatest change in its history – and we are leading that transformation.

There’s a monumental shift underway in the tobacco industry, leading to an inflection point of historic proportions. Policies are evolving. The marketplace is becoming more complex and diverse. And, most importantly, the tastes of today’s adult tobacco consumers are changing. They want new, convenient, smoke-free ways to enjoy tobacco.

Our companies are developing a range of innovativeproducts that help redefine what it means to enjoy tobacco. Through this innovation, we are not only building market leadership, but also transforming an entire industry.

Our vision is to achieve market leadership of a transformed industry that looks very different than today. 


Susan M. Cameron

Reynolds American Inc. President and CEO

Reynolds American, Inc. is parent company of six subsidiaries with offices in the United States and abroad. Its holdings include R.J. Reynolds Tobacco Company, American Snuff Company, Santa Fe Natural Tobacco Company, Reynolds American Services Company, Niconovum AB, and R.J. Reynolds Vapor Company.

Reynolds American’s operating companies combined constitute the second-largest tobacco company in the U.S. 


Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco

Company; American Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.;

Niconovum USA, Inc.; Niconovum AB; R.J. Reynolds Vapor Company and RAI Services Company. 

Learn more about our family of companies below.


R.J. Reynolds Tobacco Company

R.J. Reynolds (RJR) is the second-largest tobacco company in the United States. RJR makes many of the nation's best selling cigarette brands, including Camel, Pall Mall, Doral, Kool, Winston and Salem. For more information, visit



American Snuff Company, LLC

American Snuff Co. is the nation's second-largest manufacturer of smokeless tobacco products. Its leading brands include the #1 moist snuff brand Grizzly, Kodiak, Levi Garrett and much more. For more information, visit



Santa Fe Natural Tobacco Company, Inc.

Santa Fe manufactures Natural American Spirit cigarettes and other additive-free tobacco products. It also manages and markets other super-premium brands domestically and abroad. For more information, visit




Niconovum markets innovative nicotine replacement therapy (NRT) products under the Zonnic brand name in the U.S., Sweden and Denmark. Its nicotine gum, mouth spray and pouches use proprietary technology for nicotine delivery. For more information, visit



R.J. Reynolds Vapor Company

R.J. Reynolds Vapor Company makes and markets the highly differentiated VUSE brand-the nation's first digital e-cigarette-by combining over 100 years of tobacco expertise with innovative technology.   



RAI Services Company

RAI Services Company provides human resources, information management, financial, legal and other services to RAI and its operating companies [above].




Our industry is no stranger to challenges and we welcome those who thrive on competition, seek to drive the business forward and give back to their communities.

Our products are made for adult consumers and we support youth tobacco prevention programs and initiatives on the job as well as in off-hours as employees. 

We support the communities where our employees live and work.  In 2013, the Reynolds American group of companies, its private charitable foundations and our employees donated more than $7 million dollars to various higher education, life skills and community development charitable causes.  We give back financially, volunteer time and stay actively involved in helping people in need in our local communities.

At the RAI companies, career moves are welcomed and encouraged. Once you are in, know that we look across the organization frequently to drive cross-functional development opportunities. We have an abundance of roles-which provide great career flexibility. Within the RAI companies, your only limitations are those you set for yourself.

Join us at any one of our companies and make a positive impact in innovations for adult tobacco users, in local communities, and/or through our ground-breaking sustainability efforts. Believe us when we talk about innovation. We are not only transforming our companies, but have and will continue to lead transformation within our industry (see "Vision" section).





We offer competitive pay and a benefits package designed to foster and improve the well-being of our employees.



Employees within the RAI companies work hard and high performance is rewarded.  Since every employee contributes to business performance, every employee is on the bonus compensation plan.


Benefits, Health & Wellness

We also recognize the importance of having healthy and happy employees.  To that end, complimentary financial planning services, 401K match up to 6%, health and wellness benefits, fitness centers, elderly family care planning services, health flexible spending & daycare pretax savings accounts, and more are available to our employees.


Giving Back

We hope charitable causes are as important to you as they are to us.  Every year we give millions of dollars to various community, arts and life skill development charities as well as higher education causes.  We also match the charitable donations of our employees. Lastly, many companies and/or departments take time off during the week to volunteer with charity partners.


Work and Life Balance

We strongly value work-life balance. We offer flexible work hours and the ability to work from home to our eligible employees.  


Supporting your Development

Traditional professional growth and development benefits are available-like internal training and external learning seminars.  A formal mentoring program is available-either for employees to give back to up-and-coming professionals, or to refine existing skills.  We also offer tuition reimbursement for continued development through higher education.

Collaborative working environments encourage teamwork and engagement, and the contributions of our newest employees are valued as much as those of our seasoned leaders. You'll be given responsibility the minute you walk in the door, as well as access to company leaders.




As a Fortune 300 company, RAI offers a great range of opportunities for interns, early-career and mid-career professionals. No matter your interests, you can have a great career here.

As you consider a career at RAI or its affiliated companies, we'd like you to think about a question we ask every employee: 

What do you want your legacy to be?

Something bigger than working for a living?
Being a marketplace leader with a bright future?
Innovating and pioneering technological breakthroughs?
Helping solve long-standing public-health issues?

If those questions inspire you, then come innovate with us.

"There is so much opportunity here. It's a forward-thinking company. We're innovating for the future."

- Josh Jones, R.J. Reynolds Tobacco Company




Opportunities at RAI and Its Subsidiaries



Want an internship that gives you experience and responsibility from day one?

Look no further than Reynolds American and its operating companies. Our interns work on real projects that address real business challenges and report out to leadership on the status of their projects. With us, you can test-drive the skills and concepts you're learning in the classroom and gain real-world leadership experience.

We visit many of the nation's top colleges and universities. Talking with one of our ambassadors is a great way to learn more about our companies. Many of our interns are first and second year MBA students. If you want to drive growth and lead innovation, we want to hear from you.

Early and Mid-Career Professionals

We offer a range of opportunities for early and mid-career professionals who welcome the challenge of transforming an industry. We offer opportunities to be innovative with a purpose, for you to be recognized for achievement and to continue to grow professionally. Whether you're looking to start your career, or make a career move, we want to hear from you.


"I've worked in Trade Marketing for about 2 ½ years as a territory manager. We go above and beyond a typical sales person. A lot of my satisfaction comes from helping retailers understand how to grow their business in both sales and profitability."

- Valerie, R.J. Reynolds Tobacco Co. - Trade Marketing

Commitment to Competitive Compensation and Benefits

We pay for top performance at RAI and its affiliated companies. In fact, your performance evaluations are based on these straightforward criteria - did you deliver against your goals; and did the way you achieved your results align with our core values and leadership dimensions. It's that clear and simple.

In addition to competitive compensation, we offer benefits typical of large companies, including medical, dental, vision and life insurance. But our benefits package is more generous than many because we also offer:

  • Company-matched 401(k) plan
  • Bonus compensation plan
  • Paid holidays and generous vacation
  • Health and daycare savings accounts
  • Onsite health clinics
  • Onsite fitness centers
  • Tuition reimbursement
  • Relocation program
  • Flexible work schedule for work-life balance

Reynolds American Photos

Reynolds American Reviews

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Susan M. Cameron
17 Ratings
  • Sr Manager

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Manager in Winston-Salem, NC
    Current Employee - Senior Manager in Winston-Salem, NC
    Positive Outlook

    I have been working at Reynolds American full-time (More than 10 years)


    Training and Development of employees is highly regarded. Competitive Salaries and Benefits. Challenging work. Collaboration and Engagement is expected and rewarded. Diversity in Leadership and the workforce.


    Organization gets pretty flat above Sr beyond that level opportunities are limited. Tobacco industry stigma can affect some workers at times when speaking with family/friends...although its about responsible adult choices and providing the best products in the industry which RAI is continuing to do.

    Advice to Management

    Continue to develop career paths that reward all levels. Perhaps more developmental roles in key positions so we don't lose intellectual property as our workforce ages out.

Reynolds American Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Territory Manager Interview

    Anonymous Employee in New Orleans, LA
    No Offer
    Negative Experience
    Difficult Interview


    I applied online. The process took 3+ months. I interviewed at Reynolds American (New Orleans, LA) in August 2015.


    *The definitive Territory Manager panel interview guide (final step)* I didn't get the job - but I'm not bitter. I'm here to help you get it! about 95% of people are cut prior to the final panel interview, so if you make it that far, that's where the end of the road is. Don't make the mistakes I did- mainly, listening to the recruiters. Applied online, completed questionnaire, phone interview, webcam interview (5 questions), Day on The Trade (Ride along with current TM III & a District Manager.) If you do well on all of these, they will contact you to setup a panel interview. They will fly you to a panel interview. The week or so before your trip, you will have a coaching call with a recruiter. About 1/2 of the things the recruiter told me to do were a complete waste of time. For example - He said to prepare 6 resumes to provide @ the panel interview. This was unnecessary, they all already had my resume. He said to come up with 6 industry/market-related, thought provoking questions (not questions about the position, the company culture, or anything related to the job - Even the questions you find online that say "Ask These To Wow An Interviewer!!!"). I asked an Industry-related question @ the end of the interview & they looked @ me like I was out of my mind. The recruiter can definitely give you SOME tips - I'm just saying, they really have no idea how the panel interviews go... you know why??? They've NEVER BEEN TO ONE @ RJ REYNOLDS. They will pay for your flight & hotel. They host panels in major cities every week. This is a super-easy job...There's just alot of responsibility that goes with the position, like 1) getting up & going to work everyday even though no one is making you; 2) maintaining a company vehicle & credit card; & 3) actually doing what you're supposed to be doing. So they have to make sure you are someone they can trust. At my panel interview, there were even 2 ex-NFL players interviewing. Everyone wants this job because it starts @ approx. $44,600 @ entry level. There are ALOT of people trying to get these jobs. When you get to the city, you won't do anything the first day. Your interview will be in the morning on day 2. You & another candidate will meet a host, probably in the lobby of the hotel you are staying in, & the host will take you to a conference room in the hotel. The host will explain that there are 2 rooms, with 2 RJ employees in each room to interview you. Each candidate will visit one of the rooms for approx. 45 min, & then switch. Room #1 focuses on 3 of the leadership dimensions - Strategy development, driving execution, & leading change. Now all of the panels are different, but my room #1 did not give any chance to introduce myself. They didnt start with the standard, "Tell me about yourself." They went straight into the behavioral questions. Things that don't even apply to this job. This room will call you out if something you say is contradictory, or if they disagree with you. At the end they may basically act like "Ok it's time for you to get up & go to the other room." You will have to speak up and provide a closing about why you want to work there, why you want to be a part of transforming tobacco, etc etc. They never really MAKE you get up & go, so you can keep talking as much as you want. Room # 2 focuses on the other 3 dimensions - credibility, trust, talent development.These questions are somewhat easier, just based on the sheer nature of the topics. Obviously they want specifics answered in the STAR format (Situation, Target, Action, Result.) After you finish both rooms, you will meet back with the host, who will tell you that they will contact you within 48 hours to make an offer (phone call from recruiter) or give you the ol' "best of luck in your future endeavors" (email). If you have no experience in tobacco, be ready to explain why you are "all of a sudden" passionate about working in the tobacco industry, & why you just recently developed that passion. They want someone who they can trust to stay in the position for 4-6 years. Someone that they are sure will get up & go manage the stores in the territory every day. They didn't ask me or the candidate I was with any questions about mobility, family, to sell a pen, nothing like that...

    Interview Questions

    • Tell me about a specific time when you coached a teammate to achieve a specific goal. How did your actions help them realize this goal. Tell me about a time when you disagreed with a co-worker. How did you turn it into a positive end result? Tell me about a time you witnessed a co-worker breaking company policy. ***MOST IMPORTANT*** - WHY RJ REYNOLDS.   1 Answer

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Additional Info

Headquarters Winston-Salem, NC
Size 5000+ Employees
Founded 2004
Type Company - Public (RAI)
Industry Manufacturing
Revenue $5 to $10 billion (USD) per year

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.; Niconovum USA, Inc.; Niconovum AB; and R.J. Reynolds Vapor Company. Reynolds American Inc. and its operating companies are leading the transformation of the tobacco industry. At each operating company, we are in a ... More

Mission: Transforming tobacco is a bold vision that we believe in, and our journey is well under way. We are moving our businesses forward with a full appreciation of stakeholder expectations. Our goal is to ultimately achieve market leadership by effectively leading change in our industry by driving innovation throughout RAI's businesses, redefining enjoyment for adult tobacco consumers, reducing the harm caused by smoking, and accelerating the decline in youth tobacco use.

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