Rocket Fuel – Why Work For Us?

​​​Work for us. Launch your career into orbit.​​

Rocket Fuel is the fast-growing digital advertising technology company in Silicon Valley that has grown quickly from its founding in 2008. The company is a leader in the emerging phenomenon of scientific advertising online, and combines a world-class engineering team with the industry's most productive sales and delivery team. Its customers are some of the world’s most successful brands and it serves them throughout offices in fifteen cities including New York, London, Toronto and Hamburg.

Rocket Fuel is a leading programmatic marketing platform that learns. Through artificial intelligence at big data scale, we optimize performance, awareness, and lift across channels for agencies and marketers. At over 1,000 employees strong, our bold and innovative team continues to reach new frontiers while fueling incredible success for our customers.

#15 on Deloitte’s 500 Fastest Growing Technology Companies, Rocket Fuel has an active customer count of almost 1,500 that includes 96 of the top 100 Ad Age brands. Through Moment Scoring™, Rocket Fuel taps into a massive big data architecture to access informative, anonymous data about an individual. Our AI can then determine the likelihood that the consumer will engage with a specific ad, on a specific device, at a precise moment in time. Our staff of nearly 200 engineers ensure that Rocket Fuel solutions are the best in the industry and can scale to the needs of our data-driven system.

Born in the ad-tech crucible of the Silicon Valley, it wasn't long before Rocket Fuel grew into an indispensable partner for our customers. But our swift and sustained success wasn't luck; it was a result of a bold and innovative team tackling immense challenges at every step of the way.

Rocket Fuel has matured into a preeminent programmatic marketing partner now experiencing an exciting new wave of growth. Today, we rely on our talented employees more than ever before. That's why we empower our staff to make a unique impact by providing them the tools and resources needed to succeed, and we carefully nurture a culture that emphasizes individuality and a healthy balance between work and life.



Since its inception in 2008, Rocket Fuel has embedded a culture of philanthropy and demonstrated a deep commitment to community. Through the Rocket Fuel “Gives Back” program, the company has created a legacy of giving and works hard to empower vulnerable youth, and those in need, to improve their lives.

With offices in 20 countries, Rocket Fuel demonstrates a genuine passion for our vision of creating an educated, healthy and safe world by engaging in targeted volunteer work and strategic grantmaking both nationally and globally. In the commercial marketplace, Rocket Fuel seeks to intelligently connect consumers to brands.

Rocket Fuel Reviews

Rating Trends
Recommend to a friend
Approve of CEO
Rocket Fuel Interim-CEO Monte Zweben
Monte Zweben
20 Ratings
  • Featured Review

    Helpful (2)

    Good company, navigating the waters of change with dignity

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Redwood City, CA
    Current Employee - Anonymous Employee in Redwood City, CA
    Positive Outlook
    Approves of CEO

    I have been working at Rocket Fuel (Less than a year)


    I have been here for about 6 months, and have seen some of the change happen first hand. I started as a contracted employee, and am now full time. The people here are kind, helpful, and friendly. Management has had to make some tough decisions, but they are turning things around very well. The interim CEO is so awesome. He is REAL, smart, approachable, and definitely knows what he is doing. I have heard many employees say they wish we could just keep him for the long haul. The new SVP of HR is also a breath of fresh air. They have brought in the leaders we need to help guide us through change and get us back to solid ground. They are excellent at communicating, which is a HUGE plus. I feel valued as a person and employee when we are told what is happening, and that makes people want to work harder because you trust your employer. I enjoy coming to work everyday, and respect those around me. Of course, things ebb and flow like with ANYTHING in life, but it's important to recognize an employer who is working hard to make things right after our explosive growth put us a little bit out of orbit. The CFO, and CRO are both very approachable as well. I have been at other companies where people at that level don't engage and connect with people throughout the organization, but they are honestly all welcoming of emails, meetings, and questions regardless of your position within the company. For me, that is a HUGE plus. When I see the CFO/CRO/CEO etc in the elevator it is nice to be acknowledged and see the "human" side that in other companies you don't always. The free lunches help too, and great benefits packages.


    Many of the negative people have left, but there are definitely still some. A few people are holding on to negativity in a time where there just isn't space for that. At the end of the day, we ALL make the choice to work here, so be happy about it. Things won't always be incredible every day, all day, but if you are holding on to what's bad in a time when we are moving ahead, then perhaps some should consider other roles. On a side note, bring back lemons in the kitchens!

    Advice to Management

    Pay attention to those who are holding others back, and recognize that the people who are weathering the storm have been through a lot. We need to continue to team build, and have transparency. Secrets only fuel uncertainty, so continuing to communicate to us all helps build confidence, faith and trust.

Rocket Fuel Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. Helpful (1)  

    Anonymous Employee Interview

    Anonymous Interview Candidate
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied through a recruiter. The process took 1 day. I interviewed at Rocket Fuel.


    The interview process was pretty typical. It started with a phone interview and following that I was called back for an in person interview. The in person interview went great.

Rocket Fuel Awards & Accolades

Something missing? Add an award
Best Places to Work in the Bay Area - Finalist (Large Companies) , San Francisco Business Times, 2015
Best Places to Work in Chicago (1) , Crain's Chicago Business, 2015
Best Companies to Work for In New York , Best Companies Group, 2015
Visionary Gartner Magic Quadrant for Digital Marketing Hubs , Gartner, Inc., 2014
Technology Fast 500 , Deloitte, 2014
Show More

Additional Info

Headquarters Redwood City, CA
Size 500 to 999 Employees
Founded 2008
Type Company - Public (FUEL)
Industry Information Technology
Revenue $100 to $500 million (USD) per year
Competitors Turn, Quantcast, MediaMath

Rocket Fuel combines the science of artificial intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® platform to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September 2014, Rocket Fuel now offers a complete digital marketing hub for the world's most innovative, always-on marketers. The hub includes data management, programmatic ... More

Work at Rocket Fuel? Share Your Experiences

Rocket Fuel

Click to Rate