Royal Appliance Reviews

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Chris Gurreri
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Headquarters Cleveland, OH
Size 501 to 1000 Employees
Founded 2003
Type Subsidiary or Business Segment
Industry Manufacturing
Revenue $25 to $50 million (USD) per year
Competitors Electrolux, Aerus

Royal Appliance wants you to make a deal with the Devil. The company makes the popular Dirt Devil canister, hand, stick, and upright vacuums. It also markets flooring shampooers, accessories, and replacement parts under the Dirt Devil name and manufactures vacuum cleaners under the brands Regina and Royal (which offers both household and commercial products). Royal Appliance's floor care products are sold through mass merchandisers (such as Kmart and Wal-Mart) and independent dealers. In addition, the company's Privacy Technologies subsidiary makes TeleZapper, a ... More

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