Signpost – Why Work For Us?

What We Value:

Signpost is looking for individuals who are passionate about helping small businesses succeed. We value clear thinking, concise communication, rapid execution, and constructive criticism; we’re constantly striving to make ourselves better, individually and as a team.

You can expect

...a straight-forward interview process to challenge your creativity, motivations, and ability to adapt.

You should be prepared to communicate your role related experience concisely, explain your motivations for the the job, and demonstrate the skills necessary for success on our team.

In general, we have about three interview steps. From start to finish, the process should last about one to three weeks. You can expect initial phone conversations with our recruiting team and hiring managers, followed by one to two onsite interviews with our team members, managers and directors.

We want your interview experience to be enjoyable, challenging, and memorable. You can help us out by keeping our team aware of decision deadlines.

Check out our jobs!

Signpost is a software-as-a-service platform that gives local businesses the power to effortlessly build and manage customer relationships - a crucial ingredient for success that’s traditionally been beyond their reach. Our technology automatically builds customer profiles and then uses this data to drive new customer conversion and promote loyalty, reviews, and referrals from existing customers. We empower local businesses by delivering measurable results while saving valuable time.

We're named one of America's Most Promising Companies by Forbes and backed by some of the best investors out there - Spark Capital, Google Ventures, OpenView Venture Partners, Scout Ventures and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick. The company is headquartered in New York City with locations in Austin and Denver.

Additionally, Signpost  recently ranked as one of the "Top Workplace" by The Austin American Statesman and Crain's New York.

Learn more on our website and blog


Do you have an innate desire to know how things work? Can you determine the technology serving this website in 30 seconds? Do you know a dozen powers of two off the top of your head? Do you love open-source software, and have given back by pushing bug fixes? If so, you might be happy here.

The goal of the Signpost engineering team is to create defect-free software at maximum velocity – while loving what we do. Our work is challenging and interesting, our coworkers are world-class and driven, and our culture is collaborative, humble, and results-oriented. We aim for minimal process overhead because we prefer shipping software to talking about it.

We take pride in our work and have real ownership in our company and our product. Every one of us has an enormous impact on moving Signpost forward. And while our team has an average of 12 years' experience, we love to learn, and software engineering is an art we're continuously striving to master. But we're also known for having a bit more fun than we probably should.

Sound like someplace you'd like to work? Connect with our team to open up a conversation.


- The Signpost Engineering Team

Stuart Wall

Chief Executive Officer

As the CEO and founder of Signpost, Stuart oversees all aspects of strategy, operations and product development. Stuart launched Signpost in 2010 and has since led the company through initial funding from Google Ventures and Spark Capital to the large, growing business Signpost is today. Stuart writes a blog on the local advertising space for the Huffington Post, VentureBeat, Business Insider and CNBC.

Prior to Signpost, Stuart worked at Bain & Company, a leading global consulting firm, where he provided strategic advice to Fortune 500 companies and private equity firms. He graduated summa cum laude with honors from Miami University with a degree in Finance and a double minor in French and Entrepreneurship. Stuart received an MBA with distinction from the Harvard Business School.

Rod Feuer

Chief Operating Officer

As the COO of Signpost, Rod oversees customer experience, finance, and operations and contributes to strategy development. Prior to Signpost, Rod worked in the ad tech industry as COO at Magnetic and VP of Business Operations and Strategy at AppNexus. Before AppNexus, Rod was VP/General Manager of Text-Link-Ads at MediaWhiz and VP of Strategy and Operations at Lake Capital, a mid-market private equity firm. He has also worked as a management consultant at Bain & Company and as an equity research analyst at Strong Capital Management and Morgan Stanley.

Rod resides with his wife and daughter in DUMBO, where they enjoy taking walks on the promenade. Rod graduated summa cum laude from Duke University with a degree in Economics and received an MBA from the Kellogg School of Management.

Christopher DePatria

VP of Revenue

As Vice President of Revenue, Chris DePatria is responsible for sales operations and revenue strategy, which includes overseeing and scaling the sales force and account management teams. Chris started his career at Yahoo! Inc, where he was the youngest director at age 25, managing a sales division of 50 reps. Just prior to joining Signpost, he worked at Patch, where he scaled the sales force to 8 teams and 80 reps in 3 cities. And before Patch, DePatria was at Yodle, where he was involved with direct sales, sales management, and planning helping them reach #35 on Inc 500. Chris resides in Hoboken with his wife and dog. He can be found on any given Sunday in section 146 of Metlife stadium watching the New York Giants.

Chris is a graduate of the University of Delaware with a double major in Business Management and Marketing and a double minor in Economics and International Business.

Seth Purcell

VP of Engineering

As VP of Engineering, Seth leads software development at Signpost with a focus on quality and continuous improvement.

Seth began his career automating the analysis of genome sequence data at the Broad Institute then moved on to lead the development team at an investment management firm. He left finance to jump into the frenzied tumult of the NYC tech startup scene in 2008 and was previously VP, Engineering at LocalResponse.

Seth studied Aeronautics and Astronautics at MIT.

Signpost Reviews

84 Reviews
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Signpost Founder and CEO Stuart Wall
Stuart Wall
73 Ratings
  • Working for Signpost

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Representative in Denver, CO
    Former Employee - Sales Representative in Denver, CO

    I worked at Signpost full-time

    Positive Outlook
    Approves of CEO
    Positive Outlook
    Approves of CEO


    I recently had to leave Signpost because I was moving but I can not say enough good things about what this company has to offer. I woke up everyday looking forward to going into work for many reasons. The management genuinely cares about each and every rep and wants you to do well, the environment/culture was constantly exciting/extremely positive, and incentives/recognition are simply unbeatable.


    Financially it can be difficult.

    Advice to Management

    The management at Signpost is phenomenal. Once again, I can not say enough good things about all of the managers at Signpost. They are extremely attentive, kind, fun, and always there to help you close a deal (and make you $$$). I don't know if I'll ever be lucky enough to have managers in my life like I did at Signpost. 5 stars all around.

Signpost Interviews

Updated Mar 26, 2015

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Sales Representative Interview

    No Offer
    Negative Experience
    Average Interview
    No Offer
    Negative Experience
    Average Interview


    The process took a weekinterviewed at Signpost (Denver, CO).


    I applied for the position online and received a call the very next day to have a short interview and then was immediately asked to come to the office (Denver) for an in-person interview. When I got to the office I instantly felt out of place and way overly dressed. The recruiter then had a brief talk with me and then decided I could speak to some of the managers. I was then questioned by two managers (extremely unprofessional "cool" interview questions) then asked to come for the final interview which consisted of me pitching their products to a manager over the phone at the office. Some of the managers were nice but most of them seemed like ex-frat boys who never left the frat house. If you're interested in working for a call center (making 100+ calls a day according to an employee) run by frat stars for a salary under the amount you paid yearly for college tuition- this is for you!

    Interview Questions

Signpost Awards & Accolades

Something missing? Add an award
One of America's Most Promising Companies, Forbes, 2014
Best Places to Work in New York City, Crain's, 2014
Top Workplaces, Austin American-Statesman, 2014
America's Most Promising Companies, Forbes, 2015
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Additional Info

Headquarters New York, NY
Size 150 to 499 Employees
Founded 2010
Type Company - Private
Industry Information Technology
Revenue $5 to $10 million (USD) per year
Competitors Google, Facebook, GoDaddy

Signpost is a software-as-a-service platform that gives local businesses the power to effortlessly build and manage customer relationships - a crucial ingredient for success that’s traditionally been beyond their reach. Our technology automatically builds customer profiles and then uses this data to drive new customer conversion and promote loyalty, reviews, and referrals from... More

Mission: We are always looking for people who share our core values.
* We fight for small businesses
* We focus on impact
* We act like owners
* We make our own luck
* Our... More

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Recent Updates
  • Signpost update
    30+ days ago

    Big news expected over here at Signpost in the next few months! Our new product is really taking off!