Signpost – Why Work For Us?

Signpost is cloud-based marketing software that gives local businesses the power to effortlessly build and manage customer relationships.

Our software builds customer profiles by capturing every email, call and credit card transaction. Signpost’s automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers. We empower local businesses by delivering measurable results while saving valuable time.

Named one of America's Most Promising Companies by Forbes, Signpost is backed by Spark Capital, Google Ventures, OpenView Venture Partners, Scout Ventures and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick. The company is headquartered in New York City with locations in Austin and Denver.

Signpost was recently ranked as a "Top Workplace" by The Austin American Statesman and Crain's New York.

Learn more on our website.


Are you curious?

Do you have an innate desire to know how things work? Can you determine the technology serving this website in 30 seconds? Do you know a dozen powers of two off the top of your head? Do you love open-source software, and have given back by pushing bug fixes? If so, you might be happy here.

The goal of the Signpost engineering team is to create defect-free software at maximum velocity – while loving what we do. Our work is challenging and interesting, our coworkers are world-class and driven, and our culture is collaborative, humble, and results-oriented. We aim for minimal process overhead because we prefer shipping software to talking about it.

We take pride in our work and have real ownership in our company and our product. Every one of us has an enormous impact on moving Signpost forward. And while our team has an average of 12 years' experience, we love to learn, and software engineering is an art we're continuously striving to master. But we're also known for having a bit more fun than we probably should.

Sound like someplace you'd like to work? Apply today for openings in NYC, Austin and Denver.

Our core values:

  • We fight for small businesses
  • We focus on impact
  • We act like owners
  • We make our own luck
  • Our team wins

Watch our video or visit our blog to learn more about the Signpost culture.

Stuart Wall

Chief Executive Officer

As the CEO and founder of Signpost, Stuart oversees all aspects of strategy, operations and product development. Stuart launched Signpost in 2010 and has since led the company through initial funding from Google Ventures and Spark Capital to the large, growing business Signpost is today. Stuart writes a blog on the local advertising space for the Huffington Post, VentureBeat, Business Insider and CNBC.

Prior to Signpost, Stuart worked at Bain & Company, a leading global consulting firm, where he provided strategic advice to Fortune 500 companies and private equity firms. He graduated summa cum laude with honors from Miami University with a degree in Finance and a double minor in French and Entrepreneurship. Stuart received an MBA with distinction from the Harvard Business School.

Rod Feuer

Chief Operating Officer

As the COO of Signpost, Rod oversees customer experience, finance, and operations and contributes to strategy development. Prior to Signpost, Rod worked in the ad tech industry as COO at Magnetic and VP of Business Operations and Strategy at AppNexus. Before AppNexus, Rod was VP/General Manager of Text-Link-Ads at MediaWhiz and VP of Strategy and Operations at Lake Capital, a mid-market private equity firm. He has also worked as a management consultant at Bain & Company and as an equity research analyst at Strong Capital Management and Morgan Stanley.

Rod resides with his wife and daughter in DUMBO, where they enjoy taking walks on the promenade. Rod graduated summa cum laude from Duke University with a degree in Economics and received an MBA from the Kellogg School of Management.

Christopher DePatria

VP of Revenue

As Vice President of Revenue, Chris DePatria is responsible for sales operations and revenue strategy, which includes overseeing and scaling the sales force and account management teams. Chris started his career at Yahoo! Inc, where he was the youngest director at age 25, managing a sales division of 50 reps. Just prior to joining Signpost, he worked at Patch, where he scaled the sales force to 8 teams and 80 reps in 3 cities. And before Patch, DePatria was at Yodle, where he was involved with direct sales, sales management, and planning helping them reach #35 on Inc 500. Chris resides in Hoboken with his wife and dog. He can be found on any given Sunday in section 146 of Metlife stadium watching the New York Giants.

Chris is a graduate of the University of Delaware with a double major in Business Management and Marketing and a double minor in Economics and International Business.

Jacco de Bruijin

VP of Marketing

As Vice President of Marketing, Jacco de Bruijn manages marketing for Signpost and the thousands of local businesses using our software. He is responsible for strategizing the marketing mix and developing the Signpost brand. Originally from the Netherlands, Jacco started his career with international brand and business consultancies Globrands and Davis Brand Capital helping companies such as Ahold, Anheuser-Busch InBev, MTV and Sara Lee with strategic marketing questions. After an experience of founding his own startup in the e-commerce space, Jacco joined where he managed all online marketing helping triple the revenue and reach #24 on Inc 500. Jacco lives at the New Jersey shore with his wife and three kids, where they enjoy the beach and take hikes together with their boxer.

Jacco holds a Masters degree in International Management from Maastricht University with a major in Marketing and Consumer Behavior.

Seth Purcell

VP of Engineering

As VP of Engineering, Seth leads software development at Signpost with a focus on quality and continuous improvement.

Seth began his career automating the analysis of genome sequence data at the Broad Institute then moved on to lead the development team at an investment management firm. He left finance to jump into the frenzied tumult of the NYC tech startup scene in 2008 and was previously VP, Engineering at LocalResponse.

Seth studied Aeronautics and Astronautics at MIT.

David Paltiel

VP of Product

As Vice President of Product, David sets and executes the product vision and manages the Product, User Experience, and Design teams.

David began his career as a management consultant at Katzenbach Partners (acquired by Booz & Company) and joined Quidsi in 2010 to manage special operations, working on projects to optimize supply chain, fulfillment, and customer service systems. After Quidsi was acquired by Amazon, David joined, eventually becoming Chief Product Officer, responsible for the global product and technology strategy.

David graduated magna cum laude from Harvard with a degree in History of Science.

Signpost Reviews

70 Reviews
70 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Signpost Founder and CEO Stuart Wall
Stuart Wall
63 Ratings

    A fun but challenging line of work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Representative in Austin, TX
    Former Employee - Sales Representative in Austin, TX

    I worked at Signpost full-time (less than an year)


    Plenty of training sessions that are actually helpful for any sales career. The office and the people are fun and energetic (average age is probably around 28-29 with music always playing, usually rap unfortunately; ping pong, Bball, team building exercises, monthly pot lucks). Team leads are all very supportive and selflessly want their reps to succeed. Great transparency of the company to all employees. Promising future for company growth and expansion meaning the chance of getting promoted is encouraging ("No one has worked here for a year without getting promoted"). My first and only sales job that I've actually enjoyed so far. I would recommend this position to any young and hungry entry level sales people.


    Hard to live comfortably on this income, but there is great potential to make a lot of money. I think if you meet quota you get about 30-35k. Unofficially expected to put in time outside of work hours. No lead development so most calls are dead ends. Pretty high employee turnover rate, as with any start up. I've seen people show up late and have to wear a dunce hat for half the day... that's probably illegal. The market for this kind of product is pretty saturated.

    Advice to ManagementAdvice

    Lead development dept will drastically improve productivity on the sales floor. Explore additional features to be included with the product for more competitive advantage (maybe offer PPC, website building, scheduling ability, social media feed posting, etc. for additional fee)

    Positive Outlook
    Approves of CEO

Signpost Interviews

Updated Jan 6, 2015
Updated Jan 6, 2015

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Software Engineer Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I applied online. The process took a weekinterviewed at Signpost .

    Interview Details

    Asked me the difference between the internet and the web, shuffling an array, stack overflows, and the big Oh time for an insertion into a hashmap. Overall it was pretty straight forward.

    Interview Questions
    • Giving a formal definiton on the difference between the internet and the web...   Answer Question
    No Offer
    Easy Interview

Signpost Awards & Accolades

Something missing? Add an award
One of America's Most Promising Companies, Forbes, 2014
Best Places to Work in New York City, Crain's, 2014
Top Workplaces, Austin American-Statesman, 2014
America's Most Promising Companies, Forbes, 2015
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Additional Info

Headquarters New York, NY
Size 150 to 499 Employees
Founded 2010
Type Company - Private
Industry Information Technology
Revenue $5 to $10 million (USD) per year
Competitors Google, Facebook, GoDaddy

Signpost is cloud-based marketing software that gives local businesses the power to effortlessly build and manage customer relationships.

Our software builds customer profiles by capturing every email, call and credit card transaction. Signpost’s automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing... More

Mission: We are always looking for people who share our core values.
* We fight for small businesses
* We focus on impact
* We act like owners
* We make our own luck
* Our... More

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