SoftRock Video

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SoftRock – Why Work For Us?

At SoftRock, “Whatever it Takes” is not just a tagline; it’s an attitude. Since our inception in 2005, SoftRock has never shied away from taking chances and being different. 

Many companies use catch phrases like “corporate culture” or “visionary solutions” to hide their bland work environment and uninspired employees. Not us. SoftRock challenges the norm. We don’t play it safe. We work hard, but we play hard, too.

Let’s start with a $1,600 investment and build that into a $250 Million dollar business in less than ten years. 

We like flag football so why don’t we create our own league with stats, drone footage, uniforms and make every game a tailgate party.

Let’s go into the employment and education space with an untested concept and become the fastest website in history to register one million users.

The largest HR convention is coming to Orlando so we should throw a “Rock of Ages” party for 1,000 VIP guests with four tribute bands and have chauffeured cars, open bars, five buffets and do it all in two weeks.

Let’s adopt a local children’s home for the holiday season and give them every present they could ever want. Because, why not?

Sales support technology is antiquated, so why don’t we build something better; a platform that allows for both unparalleled customer interaction and specialists to double their income. Why don’t we build a game changer?

Let’s kick off Spring Break with a massive party and let’s get our CEO to dress up like the George Michael of Wham! and karaoke to “Wake Me Up Before You Go-Go”.

Why limit cookouts to just the 4th of July? Let’s have one every week and theme them so we can deck out the building and have employees dress up and win prizes.

To all statements, SoftRockers have, and always will respond with “Whatever it Takes!”

SoftRock isn’t just our company. It’s our environment. Imagine a place where you are challenged, inspired and are not just able to, but required to make a difference. Imagine a place that doesn’t just want you to work but wants to put your ideas to work. That place is SoftRock and those people are our SoftRockers!

At SoftRock we do everything we can to create an environment that drives innovation and rewards outstanding results. Our company exudes the extraordinary and focuses on two keywords for success; transparency and communication. We understand that employees perform at their highest when they’re comfortable and have the support they need.

We work hard, play hard! How about a company that believes employee interaction should not take place just in the conference room but also on the football field. Where room names are based on comic books and superheroes. Where the norm is what other companies can’t pull off or wouldn’t even think of doing. Our culture includes:

- Annual tennis tournament
- Volleyball and softball teams
- Poker nights
- Massive holiday parties
- Weekly themed cookouts
- Nerf or water balloon attacks
- Costume contests and dress up days
- Community outreach programs
- Free food and drink all day, every day
- Our own flag football league
- Game rooms with foosball, Xbox, Wii and more

And most importantly…happy employees producing amazing results! #wearesoftrock

#wearesoftrock isn't just a tagline.  

SoftRock is a company based in Central Florida with hundreds of local employees.  We recognize that successful companies not only have a responsability to their employees but to the community as  whole.  

With that mindset, SoftRock makes consistent efforts to utilize our strengths and energy for the benefit of those outside of our organization.  Here are some videos detailing recent activites that many SoftRockers helped to coordinate, support or participated.

What exactly does SoftRock do?
Businesses come to SoftRock when they need help in client acquisition, engagement and support. We work with the client to design and implement technology that streamlines their processes. Media, advertising and marketing are essential components of any company's business plan but this often means neglecting the meaningful personal relationships. So where most look to use technology to remove direct interaction with users, we utilize our technology to help clients establish one on one relationships that encourage customer retention and growth.

Does SoftRock provide training or career assistance?
SoftRock provides our new employees with extensive initial and continuing training to achieve greatness at their new position and to ensure that they have a high likelihood of overall success and growth within the SoftRock family.

Additionally, you may be eligible to attend educational seminars, industry conferences and participate in external and internal training programs. Participation in these programs is based on the following:

- Performance as a SoftRocker
- Attendance requirements
Available curriculum
- Program schedule

How do I apply to work at SoftRock?
Positions currently available at SoftRock are listed in the top right of our Glassdoor page. Additional details and the ability to apply to the position can be found by clicking the job title.

Will I hear crickets after I apply?
We know that the most common complaint of job seekers is not hearing back from companies after they apply for a job. We make two commitments to anyone who applies for a position at SoftRock; we will make every attempt to reach you even if we can't hire you and you will always be treated with the utmost courtesy and respect. So you may hear crickets but not from us.

What should I expect on my first day at SoftRock?
Normal stuff like completing new hire paperwork, going through training docs, meeting coworkers, etc. are certainly part of a typical first day but SoftRock isn’t just a company, it’s an environment, so also expect to actually enjoy being at your new job, having fun, maybe a cookout, probably some laughs, looking forward to tomorrow and the unexpected.

What should I expect on my last day at SoftRock?
It may sound strange to start talking about an employee's last day before their first but at SoftRock we are committed to the personal and professional goals and growth of our SoftRockers. Successful employees leaving for new opportunities with other companies or to start their own business based on the knowledge and experience they’ve gained here happens and we take real pride in that.

In many ways, former employees have been at the heart of SoftRock's success. Some have come back after exploring other opportunities; some have become customers or vendors of SoftRock. In several cases, SoftRock purchased a business started by a former employee. We value our employees and their growth is a true sign of our success.

SoftRock Reviews

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Recommend to a friend
Approve of CEO
SoftRock CEO Alec Difrawi
Alec Difrawi
156 Ratings
  • Helpful (2)

    Food and Stuff

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Advisor in Orlando, FL
    Current Employee - Advisor in Orlando, FL
    Neutral Outlook
    Approves of CEO

    I have been working at SoftRock full-time (More than a year)


    The people who work here really are the difference between being happy and wanting to come to work and the jobs I've had before where I dreaded each day and second.


    It's a bit of a drive for me as I live in Altamonte and the office is in MetroWest. I've been taking roads other that I4 lately though and it's been better.

    Advice to Management

    Keep hiring good people!

SoftRock Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Media Strategist Interview

    Anonymous Interview Candidate
    Accepted Offer
    Neutral Experience
    Easy Interview


    I applied through a recruiter. The process took 2 weeks. I interviewed at SoftRock.


    It was a two- step process: First they bring you in for a group interview. Once you enter, they take a picture of you, and give you a badge to wear. You then are called in to meet with a manager, who sits you in a green room and asks, "what do you think of the company?" and records your 30 second response. Upon doing so, you're taken to a room and you watch a few of the training managers present the company and explain the different job titles. After that, you meet with a hiring manager again, who asks you a few questions, looks over your resume, and tells you to expect to hear an answer soon. I didn't expect the interview to take 3+ hours, but it did. Some people walked out because they weren't expecting it to last so long. The second part of the interview is a "Test-drive" where they have you do a bunch of activities including a typing test and a general IQ test. This is a full-day, so expect to be there for at least 8 hours. This day was pretty fun, as they have you dress up, take pictures, and role-play in a "FBI vs Criminals" theme. After that, they call you into a room and let you know whether you'll be a good fit for the company, or not.

    Interview Questions

    • Explain to me why you are a good fit for this position.   Answer Question

SoftRock Awards & Accolades

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Employees’ Choice Award - Top 50 Medium Sized Companies , Glassdoor, 2015
C-Level Awards , Orlando Business Journal, 2014
C-Level Awards , Orlando Business Journal's, 2012
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Additional Info

Headquarters Orlando, FL
Size 500 to 999 Employees
Founded 2005
Type Company - Private
Industry Information Technology

SoftRock is where software rocks. With a strong focus on customer acquisition, engagement and support, SoftRock provides visionary software solutions to a wide range of partners. The software developed bridges the gap between technology and people by focusing on customer acquisition, engagement and support. SoftRock's graphic designers, software engineers and content ... More

Mission: SoftRock looks beyond their partners’ current customer base and envisions the types of customers that companies will need to grow and thrive in an ever-changing technological marketplace.

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