Spectra Marketing Systems

www.spectramarketing.com
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Tim Kregor
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Website www.spectramarketing.com
Headquarters Chicago, IL
Size 150 to 499 Employees
Founded Unknown
Type Subsidiary or Business Segment
Industry Unknown
Revenue Unknown / Non-Applicable per year

Spectra Marketing Systems provides marketing software and services to customers in the consumer goods industry. The company focuses on three main components: consumer segmentation, marketing execution, and data integration. Spectra's Trade Dimensions International unit publishes retail information products such as directories and guidebooks. The company often partners with other consumer research companies to provide comprehensive client solutions. Spectra is part of the marketing information division of market research and business information firm Nielsen (formerly VNU).

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