We emphasize teamwork

Switchfly – Why Work For Us?


Switchfly is the most comprehensive enterprise SaaS provider of travel and loyalty solutions. Our flexible white label platform powers personalized, feature rich, and localized websites for global brands in travel, financial services and ecommerce. We are continually improving our high-availability, high-traffic solutions for our clients. The Switchfly technology that powers the user experience for these global brands is core to their business and to ours.

Whether building technology solutions, growing our clients’ businesses, or making daily life at Switchfly rewarding for all employees, Switchfly is dedicated to success. We offer competitive compensation, a comprehensive benefits package, and a convenient downtown San Francisco location within walking distance of BART/Muni Montgomery Street station, Caltrain, and the Ferry Building.

We emphasize teamwork and getting things done. “People” is consistently the top team-member-voted reason for what motivates them at Switchfly. We offer employees the chance to work with smart, fun people on exciting projects with sizable opportunity for growth.

Are you intensely driven, smart, and results-focused? Do you thrive in an open, collaborative, team environment? If so, let’s talk!

We emphasize teamwork and getting things done. People (personalities, smarts, and fun) has always been the top team member voted reason on what motivates them at Switchfly. We are continually improving our high availability, high traffic e-commerce platform for brand name clients across the globe - downtime is not an option.


  • Comprehensive benefits:
    • Medical
    • Dental
    • Vision
    • Life Insurance
    • 401(k)
    • Flexible spending
    • Commuter program
  • 15 days PTO
  • 12 company holidays
  • Stocked kitchen with food and drinks
  • Free lunch every Wednesday
  • Developer's choice computer & IDE
  • Hackathons w/ great prizes
  • Building gym membership
  • Yoga every Wednesday
  • Ping Pong room and tournaments
  • Holiday Party (with dance-off!)
  • Annual Giants baseball game
  • Company Bowling Tournament
  • Blizzard Blast Ski Trip
  • Tough Mudder
  • Triathlon Relay
undefined Daniel Farrar - Chief Executive Officer

As Chief Executive Officer, Daniel Farrar is responsible for the global strategic direction and leadership of the company. He brings more than 25 years of corporate management and strategic development experience with venture-backed software companies, private equity firms and Fortune 500 companies. Prior to joining Switchfly in 2011, Daniel was chief executive officer at Openlane, a privately held venture-backed SaaS provider. Previously, Daniel was a general partner with private equity firm Morgenthaler and held various positions with GE Capital, including Chief Executive Officer of GE Fleet Services and GE Capital Equipment Management Europe. Daniel has also served and chaired on both public and private boards including Aegis Group PLC, GE Capital Bank, Comm-Works Telecommunications, Formed Fiber Technologies, GreenRoad, Precision Parts International, Openlane and Rotometrics. He is also on the board of trustees at WPI and past director of the DeCordova Museum in Boston. Daniel received a bachelor’s degree in mechanical engineering from Worcester Polytechnic Institute and his MBA from Harvard.   

Deren Baker – Chief Operating Officer

As Chief Operating Officer, Deren Baker is responsible for product management and revenue optimization, targeting efficient and effective growth for Switchfly clients. Prior to joining the company in 2008, Deren spent six years at Travelocity where he managed marketing services, launched the trip activities line of business and oversaw strategic merchandising initiatives for all Travelocity verticals. Deren started in the travel industry in 2000 at Unexplored, Inc, a niche travel website incubator. Prior to joining the travel sector, Deren was a writer and producer for Citysearch.com and an editor for Triathlete Magazine. Deren received bachelor’s degrees in history and English literature from Vanderbilt University and his MBA from Duke University.

 Johnathan Shambroom – Chief Innovation Officer

As Chief Innovation Officer, Jonathan Shambroom is responsible for creating new products, services, and new businesses within Switchfly. Prior to joining the company in 2014, Jonathan has spent two decades in consumer tech startups building products, teams, and managing companies. His seven companies (including five exits) span a variety of industries including Adventure (ZOZI), Social (Ning, Tagged, Evite), Video (Crackle), Events (When.com), and Video Games (PF.Magic). Jonathan received his bachelor’s degree in English from Connecticut College.

Cady Wolf - Senior Vice President, Global Sales

As Senior Vice President, Global Sales, Cady Wolf is responsible for global sales and business development. Prior to joining the company, Cady was Vice President of Partner Marketing for Travelocity where she oversaw Travelocity’s relationships with hotel, destination, attraction, media, and e-commerce suppliers in North America. Before Travelocity, she worked for Preview Travel, Inc., managing their media sales business, and started her sales career working for a niche wholesale ski tour operator, Any Mountain Tours. Cady currently serves on the board for the Professional Business Women of California, as well as California Polytechnic Institute’s RPTA Advisory Council. She has also held previous advisory board roles with Vail Resorts and Arizona State University. Cady received a bachelor's degree in Hospitality Management from Arizona State University, and her master’s from the Harrah College of Hospitality Administration at UNLV. She has completed the executive programs at Southern Methodist University’s Cox School of Business, as well as the University of Virginia’s Darden School of Business.

Hong Tsui - Vice President, Finance and Analytics

As Vice President of Finance and Analytics, Hong Tsui is responsible for finance, business intelligence, revenue management, and website optimization. Prior to joining Switchfly in 2007, Hong was responsible for analytics for the internet division at Golden West Financial where he developed online marketing strategies for deposit and loan acquisitions. Previously he held various marketing and finance positions with Working Assets as well as Cafepress,who recently completed their initial public offering. Hong received bachelor degrees in Mechanical Engineering and Material Science Engineering from the University of California and a degree in Economics from UC Santa Cruz.

Betsy Santos - Vice President, Human Resources

As Vice President of Human Resources for Switchfly, Betsy Santos leads the company's efforts in the areas of recruiting, performance management, employee relations, training, corporate culture and benefits. Prior to joining the travel software sector with Switchfly in 2007, Betsy spent nine years in various HR and benefits-related roles at Bay Area biotechnology companies including CV Therapeutics, Cepheid and Genentech. Betsy received a bachelor's degree in sociology from the University of California, Davis.


Switchfly Photos

Ping Pong
Harvest from the Heart

+ Add Photo

Switchfly Reviews

15 Reviews
15 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Switchfly CEO Daniel Farrar
Daniel Farrar
13 Ratings

    Great Company, only those who want a challenge and are willing to work hard need apply!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Switchfly full-time (more than an year)


    Great company benefits such as parties/events, stocked kitchen, good compensation. Challenging application keeps you on your toes everyday. CEO wants everyone to be happy and have a good time when possible.


    Some employees have poor attitudes or don't contribute as they should which ultimately brings the company down. They need to leave or be asked to leave.

    Advice to ManagementAdvice

    Focus on employees with positive attitudes. Hold people accountable for their actions. Work on structure and provide more incentives to those who contribute most.

    Positive Outlook
    Approves of CEO

Switchfly Interviews

Updated Sep 13, 2014
Updated Sep 13, 2014

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Client Services Manager Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I applied online. The process took 2 weeksinterviewed at Switchfly in June 2014.

    Interview Details

    Had a phone screening with the HR director, then had a phone interview with one of the hiring managers, and the director of the department. Everything was via phone.

    The phone screening with HR director was very informative and professional one. He was very engaging and open for any questions. After the phone screening, he hooked me up with one of the hiring managers. The interview with the hiring manager was also as expected and good one. She wanted for me to talk to her manager (director of the division) before she invites me to the face-to-face interview.

    The director called on time as he promised. He asked me to describe about the job and I explained to him what I learned from the initial phone screening and the phone interview with the hiring manager. He told me he was totally against what I said. He was looking for the person who can "code" which was not mentioned in the job description nor by HR & the hiring manager. I was shocked to hear what he said, but he was certain that the Client Services Manager must read, write, and understand the code and he didn't like my background which was more focused on the customer relation.

    At the end of the interview, I withdrew the application. The HR Manager's input was "I wasn't technical enough", but it should have addressed in earlier stage.

    Interview Questions
    No Offer
    Negative Experience
    Easy Interview

Switchfly Awards & Accolades

Something missing? Add an award
Best Company to Work For: Gold Winner (Industry: Cloud Computing/SaaS), CEO World Awards, 2014
CEO of the Year, "The Visionary"- Gold Winner: Daniel Farrar, CEO World Awards, 2014

Additional Info

Website www.switchfly.com
Headquarters San Francisco, CA
Size 50 to 149 Employees
Type Company - Private
Industry Information Technology
Revenue $10 to $25 million (USD) per year

Switchfly's white label solutions power travel shopping and loyalty redemption for the biggest names in travel, financial services and ecommerce . Our dedication to building robust products and delivering superior service creates loyalty to our customers’ brands, opening a world of potential through advanced segmentation, A/B testing, personalized offers, 1:1 marketing and analytics. We want consumers to love every experience we create on our clients' behalf.

We bring a history of innovation for some of the biggest names in travel. Switchfly is the bedrock upon which... More

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