Tele Atlas North America
- Comp & Benefits
- Work/Life Balance
- Senior Management
- Career Opportunities
I worked at Tele Atlas North AmericaPros
People were great and there was a shared spirit to get things done. Felt like we were contributing to the world's need for navigation.
Strong effort to bridge the US-Europe culture divide by both sides. Was a big problem at first, but great strides were made.Cons
Not innovative enough - always getting distracted by short term map fixes and not creating disruptive products.
Culture clash between Americas and Europe, though it was improving.
Dysfunctional product management leadership, though core team was doing a great job.
TomTom acquisition significantly changed dynamic and made company much more euro-centric.Advice to ManagementAdvice
Need to pare company to a few core markets, perhaps even spin off the GIS business from the PNAV & Automotive sides. This would allow more flexibility for targted product innovation rather than spreading resources too thin across multiple product segments.RecommendsNo opinion of CEO
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Tele Atlas North America shoulders the task of mapping the continent contained in its name. The company works with US Census data and other sources of information to create mapping databases that can be used within geographic information systems (GIS) and other applications. The company was founded in 1980 by Donald F. Cooke, then acquired in 1994 by R.L. Polk & Co.; Polk spun off the company in 2000. The company was known as Geographic Data Technology (GDT) until global digital mapping bigwig Tele Atlas acquired it in 2004 for about $100 million in cash.