From the blacktop to the greens, Tommy Hilfiger Group (THG) has it covered. The famous designer's namesake casual wear is worn by rap, rock, teen, and sports stars and fans. THG designs, sources, makes, and markets men's and women's sportswear and denim wear, as well as athletic wear, children's wear, swimwear, and accessories. Through extensive licensing deals, THG also offers products such as fragrances, belts...
With more than 1,200 stores and distribution in 90 countries, Tommy Hilfiger is one of the few globally recognized accessible designer lifestyle brands. The "classic American cool" spirit of the brand inspires a wide range of preppy, all-American designs that appeal to a diverse array of global consumers. Tommy Hilfiger has achieved strong global brand awareness and recognition and it occupies a unique position as a premium brand offering quality apparel, accessories and lifestyle products at accessible price points. Global retail sales of products sold under the Tommy Hilfiger brands were approximately $6.0 billion in 2012.
We design and market a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl. Each brand targets a different core customer and interprets the Tommy Hilfiger lifestyle for its relevant demographic audience in terms of styling, category offerings, price points and channels of distribution. This strategy attracts a diverse customer base and provides us with the opportunity to market products both domestically and internationally at higher price points, in higher-end distribution channels and to different consumer groups than most of our Heritage Brands business product offerings. Across our three labels, Tommy Hilfiger product offerings by us and our licensees include women’s runway collection; sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men's tailored clothing; men's dress furnishings; accessories; socks; small leather goods; fragrances; home and bedding products; bathroom accessories and luggage.
Our brand portfolio includes:
We believe the Tommy Hilfiger brand’s global awareness has been achieved through the consistent implementation of a global marketing and communications strategy, continued product enhancements and an improved in-store experience. We continue to make significant investments in global advertising and integrated marketing programs, spending over $170 million on global marketing and communications efforts in 2012. The popular "The Hilfigers" advertising campaign, featuring the eclectic Hilfiger family, is the cornerstone of our marketing strategy, leading a global creative vision for the brand. This campaign continues to resonate with a global consumer audience and conveys our brand message consistently and seamlessly across all brand touch points.
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Pros: I was luck enough to work under a great management team.
Very nice discount: 50% off anything you can wear to work, 40% off anything else, including clearance; 40% off at Calvin Klein and Bass Shoes (other PVH brands). – Full Review
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Accepted Offer – Interviewed in May 2012 – Reviewed 5 days ago New
Interview Details – Unfortunately, it was so long ago that i don't remember. Should be prepared to discuss previous experience and availability. – Full Interview
No trick questions. – Answer Question