Innovation: A Commitment to Bold New Ideas
At VF, we define innovation as something new that creates value. Our goal: to shape the future of apparel. Over the next five years, innovation will play an increasingly large role in our plan to drive organic growth and higher gross margins.
We're working to foster a new culture of innovation within VF, supported by new processes and collaborative networks. We're exploring new platforms for future growth, and building the talent and skills needed to exploit them.
We're also working with experts from outside the apparel industry to provide VF's leaders and teams with new perspectives that can help them solve problems and discover new opportunities. For example, VF is the only apparel company sponsor of the MIT Media Lab, a collaboration of more than 100 academics and corporate lab sponsors that uses unorthodox research methods to envision the impact of future technologies on everyday life. Our sponsorship will give our brands access to a successful and proven source of innovation.
Below are just a few examples of innovation at work.
Wrangler: Collaborating to Create the Next Great Jeans
Throughout its long history, the Wrangler® brand has relied on the insights and ideas of its consumers - beginning in 1947, when tailors worked with rodeo stars to develop products for a cowboy's lifestyle. Decades later, the brand continues its consumer collaboration with Next Blue, a project to design a limited-edition collection of jeans. This spring, Wrangler invited fans across the U.S. to create a short video explaining their unique jeans idea and encouraged consumers to go online to view and vote for their favorites. Five finalists had the chance to visit Wrangler's headquarters to work alongside design, merchandising and marketing teams, while the grand prize winner earned the opportunity to have her design produced, marketed and sold by Wrangler this fall as the first style in the Next Blue collection.
The North Face: Building Outdoor Enthusiasm in China
In China, there is no strong tradition of outdoor participation, so The North Face® brand is creating one. During 2010, a majority of the brand's marketing budget here was invested in events that encouraged consumers to get outside and experience the spirit of the brand firsthand. Among these events was an online contest to recruit for an expedition to climb China's legendary Haba Mountain, a feat accomplished by only 500 people in history. From nearly 2,000 entries, an online vote allowed consumers to help choose three winners to join a team of the brand's sponsored Chinese athletes as well as famous bloggers, who documented the entire trip. In addition to the 18 expedition members who summited the mountain, millions more experienced the trip through print, TV, and social media.
Horace Small: Blending Fit and Function for Female Frames
Through market research, the Horace Small® brand identified an unmet need for uniform trousers specifically tailored to the needs of female police officers and first responders. The brand's new Function FitTM Female Pant meets this need with a contoured front rise and modest back rise, fitting women's bodies while enabling the full range of motion needed for their jobs. Designed by women and tested by female officers, the pants also feature a Comfort Cool-Flex® waistband that can extend up to three inches while preventing gapping and supporting the weight of an officer's duty belt. This spring, the pant received a "Top Innovator" award from Apparel magazine, marking the third consecutive year that a VF Imagewear brand's product has won the award.
Vans: Staying on the Cutting Edge of Youth Culture
The Vans® brand has always stood for self-expression. Its iconic checkerboard design was inspired by kids who drew the pattern on their shoes. Today, the brand reaches new audiences by allowing external collaborators to use Vans® shoes as a blank canvas for their creativity, giving the brand an entrée into new youth audiences. Examples of recent collaborations include TV series and pop culture phenomenon "Yo Gabba Gabba!"; global icon Hello Kitty®; up-and-coming singer and designer Jesse Jo; and Seattle-spawned rock legends Pearl Jam.
Diversity at VF is both a business imperative and the right thing to do.
"Diversity at VF begins with a sincere respect for the individual and for individual differences - among our associates, our consumers and our business partners. As a business, our number one goal is to fit our consumers' lives, and we can only do that by truly understanding them - in all their diversity. We see our associates' differences as a powerful resource and a key component of our continued growth, and our Diversity Vision Statement clearly articulates our belief in the benefits of diversity."
- Eric C. Wiseman, Chairman, President & CEO
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differencesamong all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.
VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
Ours is a perpetually driven culture, focused on constant innovation. Using deep research and insights, we combine the art and science of apparel to create products that excite consumers and brands that inspire loyalty.
We responsibly manage the industry's most efficient and complex supply chain, which spans multiple geographies, product categories and distribution channels.
Our goal is to continuously exceed the expectations of our consumers, customers, shareholders and business partners. We help our retail partners win with consistently solid execution and outstanding service. And we continually find ways to improve our performance and generate bottom line results.
I have been working at VF full-time (more than 3 years)Pros
multinational organisation, invests in people, adapts to the market needsCons
No appreciation of the existing employees, low salariesAdvice to ManagementAdvice
Support your employees, stimulate them, remunerate them accordingly to the place/market they are activatingDoesn't RecommendPositive Outlook
Getting an Interview
Getting an Interview
- Application Details
I applied through a recruiter. The process took 2+ weeks – interviewed at VF.Interview Details
Three interviews. 1 over the phone, 2nd in person, and 3rd bring you back if they like you. It took about 5 hours for steps two and three. Very picky company, more than you would think. Also, slow to get back but that seems very common.Interview Questions
- Business case about stores and new products. Answer Question
You may not be familiar with VF Corporation, but chances are that you know our brands quite well. From The North Face® jackets to Timberland® boots, we outfit people of all walks of life. In fact, we have more than 30 brands that serve consumers around the world.
Organized in 1899, VF has grown to be a global leader in branded lifestyle apparel and footwear. Our businesses...
Mission: VF VISION: To grow by building leading lifestyle brands that excite consumers around the world.
VF GOAL: To shape the future of apparel.
VF VALUES: Honesty...