YPM Reviews

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James E. Lendino
11 Ratings
  • Hard work, but good people and opportunities for growth

    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I have been working at YPM full-time


    Structured and very detailed training for new employees, and ongoing training if you want or need it for continued development. Hands on management and ownership team works as hard as everyone else in the trenches. Management is accessible for questions or advice and want to help you grow and honestly seem invested in your career and happiness. There is constructive feedback and mentoring. They let you know where you stand, and hard work is recognized and rewarded for individuals and the team, sometimes when you least expect it. Great group of people to work with. Smart, fun and ambitious, and they make you want to come to work and contribute. Always willing to help each other if you need it. No internal competition or dog eat dog environment for accounts or glass ceiling – just work hard and it will be noticed. New opportunities seem to open up. Company is growing and gaining market share so there are areas for promotion and advancement. All management is promoted from within. Owners reinvest money back into the company to support employees and company growth.


    It can take a long time to learn the business and industry because there are a lot of details and processes to master. It can be frustrating so you have to be thinking long term. Be patient and know that it will get better once you have the basics down. Then you can focus on the more challenging marketing aspects. You have to go in with the mentality that it is a career and takes time. It is demanding work in a very structured ops culture and there are high expectations from management and clients. You have to work hard and be flexible and be willing to make sacrifices sometimes. It’s definitely not 8-5 every day. Management expects you to put in extra time to stay on top of day to day work and projects, but it is usually cyclical and they want everyone to have a reasonable work life balance overall. Like everything in life, though, you get out of it what you put in.

    Advice to Management

    Keep communication open with the entire team about company goals and plans. Stay open to new ideas. Keep doing offsite team-building events because they really help develop a sense of community as the company grows.

YPM Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Internet Media Manager Interview

    Anonymous Interview Candidate in Irvine, CA
    No Offer
    Negative Experience
    Average Interview


    I applied online. The process took 2 days. I interviewed at YPM (Irvine, CA) in February 2013.


    First round of interviews is one on one with HR generalist. Second round of interview is with Director of HR and Director of Media Dept. Found interview questions to be dry, dated, cookie cutter; literally they read questions off the paper one by one. e.g. "what motivates you?", "what are your best qualities?", "how do you manage deadlines?" "how do you feel about cells phones in the work place?" (to which I got the impression that they don't allow their employees to use/have their cell phones accessible during work hours). Interview definitely did not feel like a conversation but more like a deposition. Company has a very conservative culture.

    Interview Questions

    • What bothers you in the work place? What kind of culture are you looking for?   Answer Question

YPM Awards & Accolades

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Additional Info

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Website www.ypm.com
Headquarters Irvine, CA
Size 51 to 200 Employees
Founded 1980
Type Company - Private
Industry Business Services
Revenue $10 to $25 million (USD) per year

YPM sells and manages yellow page listings for its business clients in the US and in Canada. The company, founded in 1981, has partnered with various telephone directories to insure that its customers have accurate listings in each publication, offering graphic design services and market research services allowing clients to get the most mileage from the listing. In addition to its directory marketing services, YPM also offers such Internet marketing services as search engine optimization, banner advertising, Internet ad testing, and online directory listings. YPM stands ... More

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