The world has changed. Technology and social networks have empowered consumers to engage with each other, their communities and the brands they buy in new ways. As the number of ways a brand can reach and engage an audience has grown – including social media, mobile, gaming, experiential, blogging and contests, among others – so too has the requirement that each engagement be meaningful. If not, consumers will tune out and move on.
That’s where we come in. We formalize the right strategies and harness the right tools – social media, experiential, branded content, influencer relationships – to create sustainable word of mouth. Not buzz, but meaningful conversations that lead to recommendations.
Why? Because recommendations have more influence over perceptions and buying decisions than anything else. It’s simple: Positive recommendations help sales. Negative recommendations hurt them.
Here at Zócalo group, we have a work hard, play hard mantra. We help our clients become the most talked about, recommended and chosen brands in their category and we have a whole lot of fun doing it! Whether it's enjoying the perks of summer Fridays, gliding around the office on scooters, celebrating the end of a great work week with a drink in Club Zócalo, the Zoke team really is more like a fun, smart family than just a group of coworkers.
While we do always have fun, that's not to say there's a shortage of work. The fast paced environment keeps everyone busy, coming up with forward-thinking, social, digital and word of mouth ideas for top clients like Dell, Nissan, Coffee-mate, Unilever, Cricket, and many more. We live our mission of recommendations by every employee having the option to share their opinion or recommendation on how to make Zócalo a great place to work. The Zócalo office is a collaborative space with an open door policy and constant access to senior leaders.
Some nice things employees (current and former) had to say about Zócalo:
"Extremely fun and collaborative work environment that focuses on the betterment of both employees and brands"
"I'm literally astounded at how much time they dedicate to ensuring the growth and happiness of their more junior staff."
"One of the best places to work in Social Media in Chicago."
"Great Cultural and Creative Environment for Professional Development"
"Zocalo Group is a fast-paced, supportive environment where you get what you give."
"Hands on experience working in one of the marketing industry's hottest fields at a leading agency"
Zócalo Group Philanthropic Mission
Zócalo Group strives to make a difference in the Chicago community and beyond through our commitment to philanthropy and volunteerism. Whether it’s our annual grant to support the San Miguel Community Foundation or donating our time and services to help those in need around Chicago, our employees consider it our responsibility to make a positive impact in the community we serve.
In 2012, Zócalo Group donated several thousand dollars in cash and in-kind contributions, and nearly 500 hours of volunteer time towards philanthropic efforts. Our goal is to continue to find ways to enhance and develop our outreach efforts by providing our employees with opportunities to make a positive impact on individuals and organizations that are most in need of assistance.
We began Zocalo Group with the insight that 92 percent of all consumers report that a word of mouth recommendation is the “leading reason they buy a product or service” – a fact initially posited by Roper Research and later confirmed by Nielsen. We shaped our model to ensure that the companies and brands we work with become the most talked about and recommended in their category.
We take pride in discovering, perfecting, and measuring the best ways possible to ensure that our clients brands are recommendable. We also take pride in making Zocalo Group a recommendable place to work through ensuring our team is built up of smart, strategic and passionate individuals.
Highly Recommended is a reflection of the pioneering, insightful, dedicated, and passionate learnings and experiences that we create and share together at Zocalo Group every day. To find out more about Highly Recommended and to read the first chapter, visit www.highlyrecommendedbook.com.
Paul M. Rand
President and CEO of Zócalo Group
I worked at Zocalo Group full-time (Less than a year)
Loved working in this place. The vibe, energy, and people were great, down from the CEO to the interns. I was very lucky to land this job as it was my first job in Chicago but more importantly because of the skills I was able to gain, as well as well as the deep understanding of social media. Everyone there is truly an expert in the social media realm and I was grateful to meet and work with some of the industry's best. Everyone knows how much social media has changed the marketing world and the business world as a whole. If you're looking for a foot in the door or simply want to become more social media savvy then this company is the company for you!
I truly appreciated my time at this job, so on my part I have no cons to share. Put in the time, effort, and energy and they'll notice.
Advice to Management
Keep doing what you're doing, Paul!
I applied through other source. The process took 5 weeks. I interviewed at Zocalo Group.
The interview process at Zocalo is very straightforward, with open lines of communication throughout. During the interview itself, the team I met with was more than willing to answer any and all questions I had about Zocalo and the position for which I was applying. I especially appreciated the HR specialist's effort to keep me informed throughout the process.