5W Public Relations

  www.5wpr.com
  www.5wpr.com
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5W Public Relations Reviews

Updated September 2, 2014
Updated September 2, 2014
68 Reviews
3.8
68 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
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Ronn D. Torossian
58 Ratings

Review Highlights

Pros
  • Great place to learn about the PR business, develop relationships with media and work on a variety of clients (in 5 reviews)

  • Great place to learn PR industry (in 7 reviews)


Cons
  • Often long hours, but the hard work pays off in the end (in 5 reviews)

  • Its a great place for the right person (in 3 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1.  

    Very Excited about the future for myself at 5W

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Account Coordinator  in  New York, NY
    Current Employee - Account Coordinator in New York, NY

    I have been working at 5W Public Relations full-time for less than a year

    Pros

    Excellent work environment that is challenging fun and rewarding every single day. The location of the office is perfect; just wish there were more employee incentive programs.

    Cons

    The work can seem tough at times, but there is not a day that goes by, where I am not learning something new. Constantly learning is the best part of the job.

    Advice to ManagementAdvice

    Push newer initiatives. You guys have media relations on lock, but the future is in the digital space. Social Media, Brand Strategy, Email marketing, etc.

    Recommends
    Positive Outlook
    Approves of CEO
  2.  

    MEDIA RELATIONS is not the only component to successful PUBLIC RELATIONS.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Account Executive  in  New York, NY
    Current Employee - Senior Account Executive in New York, NY

    I have been working at 5W Public Relations full-time

    Pros

    The competitive salary and benefits package far surpass that of similar sized agencies in the New York area. There is a competitive energy that is palpable and for those who thrive in that type of environment, you have every opportunity to climb the ladder (just don't think outside the box).

    Cons

    The company prides itself on being young and "modern" but in reality, is far behind the curve in terms of what services it offers / provides its clients. The company has a significant lack of strategy, aside from media relations alone. It's not so much public relations, as it is mass pitching (some might even say "spamming"). The senior staff members don't seem to understand or rather choose not to accept, that public relations is NOT only about media relations. Employee reviews and promotions are based solely on quantity of media placements secured, not even quality. There is a significant lack of training or growth opportunity for those who want to explore creative client services and strategic planning. It is drilled into your head, day after day, that the agency's "bread and butter" is media hits. At the end of the day, public relations is so much more than media relations, and at 5W that concept is lost. It's a very "color-by-number" way of thinking and for those who choose to stay inside the lines, this is the place for you.

    Neutral Outlook
    Disapproves of CEO
  3.  

    Terrible Environment. Unethical Behavior. The CEO Lives Up To His Bad Reputation

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Middle Management  in  New York, NY
    Former Employee - Middle Management in New York, NY

    I worked at 5W Public Relations full-time for more than a year

    Pros

    I worked there for a little over a year. Tried to leave earlier but couldn't land a job, partly because of where I was working! Got lucky and found a similar position at another competing firm. I will say that I did enjoy working with some of the people on my team although most of them were miserable working there.

    Cons

    Most has been said in previous negative reviews. As one reviewer recently alluded to, It was well known around the agency about fake positive reviews being posted on Glassdoor to boost the firms rating, most likely by the CEO himself who has a reputation for fake posting/blogging. Just Google "Ronn Torossian" and you can read what kind of reputation he has. After you're done reading about his unethical behavior, If that's the kind of person you want running your agency, by all means join!

    Advice to ManagementAdvice

    No advice. It's kind of hopeless.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
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  5.  

    Don't Bother

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Executive  in  New York, NY
    Former Employee - Account Executive in New York, NY

    I worked at 5W Public Relations full-time for less than a year

    Pros

    You get a paycheck that isn't too bad - but this is also because they up charge clients out the wazoo.

    Cons

    I managed to last five months before I knew I had to get out. Zero knowledge of the public relations industry. Having access to a Cision account does not mean you know how to be a proper publicist. Any media hit is considered a "win".
    Also absolutely NO sense of ethics. Clients pay a monthly retainer plus a 17.5% agency fee for an event - which is standard - however, there's now an additional fee they're sneakily adding on, PLUS you know, just round up a few hundred here, couple hundred there, which is before the 17.5% fee is added on.

    Advice to ManagementAdvice

    Take a proper course in public relations. Step away from the shoddy media list and learn what PR truly is. Hint: it's not JUST media relations.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  6.  

    Who writes these other reviews?

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Account Executive  in  New York, NY
    Former Employee - Senior Account Executive in New York, NY

    I worked at 5W Public Relations full-time for more than a year

    Pros

    Pay is slightly higher than others in the industry
    Health benefits are pretty decent

    Cons

    The company has a clear lack of strategy. It's not so much public relations as it is spamming. Higher ups don't seem to understand that public relations is NOT only about media relations.
    The clients are bottom of the barrel. Imagine sweeping the bottom of a large, dirty, moldy barrel - the brands this agency gets excited to "win" are what's on the very bottom of that barrel.
    Also - who is writing these reviews? Oh, wait, interns are. Every time a negative (honest) review is posted, three or four gleaming reviews are posted to counteract the negative and keep the "stars" up. My favorite: "the sky is the limit!"

    Advice to ManagementAdvice

    There's too much of a lack of thought and strategy. Each plan should be tailored to the client, not a simple template with the client's name plopped in every few paragraphs. Serious public relations is not done that way.
    Update your media lists and STOP spamming reporters.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  7.  

    Great Place To Build A Career

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at 5W Public Relations

    Pros

    This company is a wonderful place for someone like me who is eager to move ahead and forward. Every day is something different - Sometimes I pitch the media, sometimes its strategy, sometimes its client meetings - but never ever is it slow.

    There are multiple layers of management here and I am constantly surprised at the smart people who work at this company throughout every level of management. I really enjoy working here much more than I could have ever thought I would like a job. Great place.

    Company is focused on securing results for clients - and thats a pleasure rather than my previous agency which was process focused. Thumbs up all around.

    Cons

    Sometimes the technology doesnt move as quick as we do. Certain technology issues should be addressed as the company keeps growing... Also, reviews should be kept on the 1 year schedule.

    Advice to ManagementAdvice

    Everything is by and large great - just realize as company grows you have to keep evolving. All things considered 5wpr is just great.

    Recommends
    Positive Outlook
    Approves of CEO
  8.  

    Amazing wonderful company

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Account Executive
    Current Employee - Senior Account Executive

    I have been working at 5W Public Relations full-time for more than a year

    Pros

    I love my job. In the last year I have been surrounded by some of the most diverse, smart, interesting people. From a Vietnam Vet to a PH.D graduate, I am amazed at the smart people of this company. So different from the previous PR company I worked at. I love what I do every single day.

    Good clients, great work and smart people. And the office is SICK.

    Cons

    Benefits are good, time off is good, and the leadership is good. I think this place is awesome.

    Advice to ManagementAdvice

    Keep going keep growing. And realize that its great

    Recommends
    Positive Outlook
    Approves of CEO
  9.  

    work hard, play hard...

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Assistant Account Executive  in  New York, NY
    Current Employee - Assistant Account Executive in New York, NY

    I have been working at 5W Public Relations full-time for more than a year

    Pros

    They seem to pay more than their competitors and the hiring process for me was quite nice. They go out of their way to bring great people in and make "the first week" really enjoyable. My supervisor took me to lunch my first week and on my first day there were really nice desk flowers on my desk.

    Cons

    You have to work hard and really know what you are doing, you can't "fake it till ya make it" here or BS your way through... it's pretty transparent when it comes to whether someone is making the cut or not.

    Advice to ManagementAdvice

    The summer Friday hours are a huge plus and the employee training by third party experts / pizza parties mean more to people then you probably understand. People really enjoy just basic perks and when the pressure is on, these give-backs count.

    Recommends
    Positive Outlook
    Approves of CEO
  10.  

    Wonderful Opportunity

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Account Executive  in  New York, NY
    Current Employee - Senior Account Executive in New York, NY

    I have been working at 5W Public Relations full-time for more than a year

    Pros

    I love my job every single day. Great clients, challenging peers and an all around great environment. Firm is constantly growing, entrepreneurial clients and I could never imagine working somewhere else.

    Cons

    Certainly there are easier places to work - but I think the majority of my peers who work here really want to be the best at what they do. Its a great place for the right person.

    Advice to ManagementAdvice

    More of the same. Keep growing. Keep adding great clients.

    Recommends
    Positive Outlook
    Approves of CEO
  11.  

    Don't Drink the Kool-Aid

    Former Employee - Account Supervisor  in  New York, NY
    Former Employee - Account Supervisor in New York, NY

    I worked at 5W Public Relations full-time for more than a year

    Pros

    Decent pay
    SOME nice co-workers. Definitely depends on the division.

    Cons

    Has a very cult-like mentality. The only people who see "growth" in this place are those who get "promotions" every year and therefore have never left. It's a way to keep people and make them THINK they're awesome at their jobs. Throw the majority of these people into other firms and they would sink quickly.
    Clients are consistently lied to
    Clients are by no means top-tier. Those clients listed on the website are the best clients they had…momentarily and then LOST quickly.
    Horrible reputation within the industry. A quick Google search shows that 5W is known for spamming reporters. Don't allow yourself to get that reputation personally as well.
    Ronn, well, he's a joke. Google "Ronn" and "lawsuit" - but only if you have a few seconds, otherwise, you'll get sucked in and lose hours with all the articles you'll read.
    No-name blogs and the Examiner (yes, the Examiner, where anyone can write anything and get paid a penny per click as "compensation") are considered hits, where at other agencies, you would hide these from the clients in hopes they wouldn't think you'd dare pitch such crap

    Advice to ManagementAdvice

    Learn what good media actually is - not all press is good press.
    High school ended…years ago.
    Ronn: saying things such as, "well, don't tell HR I said this, but…." is why you have the reputation you do. And please stop asking people for scoops for Page Six and the NY Observer.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

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