A Place for Mom

  www.aplaceformom.com
  www.aplaceformom.com

A Place for Mom Reviews

Updated November 23, 2014
Updated November 23, 2014
114 Reviews
2.8
114 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
A Place for Mom CEO Sean Kell
Sean Kell
73 Ratings

Review Highlights

Pros
  • Able to work from home, an industry where you have the opportunity to help families at a difficult time (in 21 reviews)

  • This is a SALES organization, however, the sale is actually helping families/seniors find senior care (in 26 reviews)


Cons
  • They had their call center train an offsite (in 6 reviews)

  • The company is still figuring out how they should position themselves to professionals (in 3 reviews)

More Highlights

Employee Reviews

Sort: Popular Rating Date
  1. 1 person found this helpful  

    Great company to work for who has made such positive advances.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Seattle, WA
    Current Employee - Anonymous Employee in Seattle, WA

    I have been working at A Place for Mom full-time (more than 5 years)

    Pros

    Working from home, opportunity for advancement, great income potential, ability to help families in need.

    Cons

    No face to face interaction with your co workers- you have to stay in touch with the phone!

    Advice to ManagementAdvice

    Keep up the great work - you are taking us to places we never thought we would go!

    Recommends
    Positive Outlook
    Approves of CEO
  2. 12 people found this helpful  

    An incredible transformation

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Seattle, WA
    Current Employee - Anonymous Employee in Seattle, WA

    I have been working at A Place for Mom full-time (more than 3 years)

    Pros

    Every role matters here. The company is experiencing high growth which means there's simply too much to do, which is great for job security and career acceleration. If you do well, there many opportunities for advancement. A lot of new roles have been internal promotions.

    The people are the greatest in the world. They are smart, compassionate, reasonable, innovative, and inspiring. We hang out together outside of work, and actually enjoy it. I would work with my team at any other company.

    The dual mission is pretty unique. It's not just about "hitting your numbers" or "exceeding budget", but about "helping more families" and "uplifting lives". You can view your job as a corporate role, or as a social position, or even as part of the healthcare system. Many think of their job as all three.

    Cons

    The transition under the new ownership has been challenging. Many people have had their job descriptions change, the founding team has departed, the original branding is being modernized, and most importantly, all the toxic relationships that were inherited are slowly being mended. It's been painful and there have been a couple missteps, but the company is certainly moving in the right direction and is evolving into a top place to work and accelerating their market leading position.

    There is a tight knit group at the top that has been through the trenches together before, so don't count on being part of that trusted circle from day 1. But the leadership is a meritocracy, so do good work, be kind, and have a sense of humor and fun and the circle will expand for you.

    Advice to ManagementAdvice

    Stay focused on the dual mission, hiring great people, and making APFM a great place to work.

    Recommends
    Positive Outlook
    Approves of CEO
  3. 9 people found this helpful  

    This job has been a great experience so far - it's a dynamic company that has transformed itself over the past few years

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Seattle, WA
    Current Employee - Anonymous Employee in Seattle, WA

    I have been working at A Place for Mom full-time (more than an year)

    Pros

    There are definitely opportunities for personal advancement here for people who want to reach out and take on new challenges or even branch out into other areas to gain experience. Also, the ultimate goal of the company - to help families - is an extra bonus while still working for a company that satisfies the corporate shareholders as well with increasing revenues.

    Cons

    The location isn't great - traffic is bad and nowhere good to have lunch - but the company is moving to Columbia Center at the end of the year and that should remedy those two issues.

    Advice to ManagementAdvice

    Keep having the monthly meetings - those are great touch base times. I feel like the layout of the office isn't great for collaboration and "water cooler" meetings - hopefully the new building will have a better design.

    Recommends
    Positive Outlook
    Approves of CEO

    A Place for Mom Response

    Oct 27, 2014Editor in Chief

    Thank you for your feedback! We are keeping the monthly meeting and have changed up the agenda to include more updates. Also, we recently launched an internal monthly newsletter to communicate more ... More

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  5. 8 people found this helpful  

    Great company where you can make a significant impact on both the business and supporting families in need of help.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Marketing in Seattle, WA
    Current Employee - Marketing in Seattle, WA

    I have been working at A Place for Mom full-time (more than an year)

    Pros

    Fast growing organization that is changing the landscape of Senior Living by helping families simplify their search of senior living. The right size company to make an immediate impact. Team oriented. Talented and passionate employees.

    Marketing team is growing and in need of talented new members for our SEO and brand teams. Many opportunities to continue to expand our reach and create new platforms in our mission to help Seniors and their families.

    Cons

    Overall, great compensation and benefits, but catching up to some bigger companies in a few areas. The good news is the company culture is evolving and the organization is investing in these areas.

    Advice to ManagementAdvice

    Keep going.

    Recommends
    Positive Outlook
    Approves of CEO

    A Place for Mom Response

    Oct 27, 2014Editor in Chief

    Thank you for your feedback and review. We’re committed to investing in our culture and are pleased you’ve seen the positive impact.

  6. 14 people found this helpful  

    What a ride!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Head Office in Seattle, WA
    Current Employee - Head Office in Seattle, WA

    I have been working at A Place for Mom full-time (more than 3 years)

    Pros

    APFM has three really great things going for it:

    1- The company does good. It helps people in a really hard time in their life (for free!). And on the other side it helps communities fill their room which would otherwise be empty. It's really nice to work for a company where if you do a better job as an employee in your core job you are making the world a better place.

    2- The company is doing really well. We've had phenomenal growth rates multiple years in a row. This has meant that people have been promoted along with their abilities. There is no need to worry about your peers taking the limited promotion opportunities. You basically get to do as much as you are able to do (and sometimes more)

    3- Related to #2, we have the opportunity to create what this place is becoming. The company is still small enough that every individual still has an impact on what happens. But it's big enough that what happens is a pretty big deal. It's a nice combination.

    Some comments on some of the critical comments I've read on here. They seem to fall into 3 groups:
    1- Call Center Employees. I can't comment very well on what it's like to be a call center employee at APFM, but I imagine it's similar to other call centers (and pretty different than being a corporate staff). It would likely make sense to break out the reviews by the two types

    2- Advisors in the Field. APFM has over 300 advisors working from home across the country. These people are the core of the business, but they also have a pretty different job than people working in Seattle. They are also held to a pretty high standard (as they are both the face of the company working with families, and the key drivers of company revenue by connecting those families with communities). It takes a unique person who is extremely empathetic working with people is one of the hardest times of their life, and also able to be managed by the numbers (number of calls per day, follow-up rate, warm transfer rate, referral rate, properties per referral, etc. etc.). It doesn't surprise me that some people who are very good at #1, struggle with #2. That seems to be the common complaint when I read through the bad reviews here

    3- Head Office Staff. There are a lot less of these, but they seem to be sprinkled through here. A bunch are related to a group of employees that gossiped in each others offices and then all left at once. But there are some legitimate complaints. More on that in the "Cons"

    Cons

    In some ways the company is still a scrappy start-up. No one would blink if a start-up didn't have a great 401-k plan or a gym in the building. But when a Fortune 500 company doesn't have those things people aren't happy. The problem with APFM is it is sitting inbetween those two worlds. Only three years ago APFM was definitely a scrappy start-up trying to make things work. A lot has changed in 3 years, but the systems and processes and benefits are trying to keep up.

    401K match was only introduced last year (and it caps out at a relatively low rate). There is still no gym in the building. There is no matching of employee donations. Etc.

    The good news is that it does seem to be getting better every year. 401K match WAS added. The year before that they added Long term Care Insurance. Every year the health care plan (which isn't very good) has gotten a little better.

    The other issue is that with the constant growth and opportunities comes people who don't advance as quickly. If you are at Amazon and don't get promoted for 5 years you can chalk that up to the way the company works - you can look around you and see that no one is getting promoted. But if you don't get promoted for 5 years at APFM it's harder to say that. You are left having to look at yourself critically or to blame the company. That's hard on anyone I think.

    Advice to ManagementAdvice

    Keep things growing. That will allow us to keep increasing opportunities and benefits for employees, and to help more families.

    And then make sure you balance the focus on numbers (which will get us where we want to be) with the focus on people (which is why we are doing what we do)

    Recommends
    Positive Outlook
    Approves of CEO
  7. 2 people found this helpful  

    Amazing Company!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Living Advisor in Houston, TX
    Current Employee - Senior Living Advisor in Houston, TX

    I have been working at A Place for Mom full-time (more than 5 years)

    Pros

    This is a SALES organization, however, the sale is actually helping families/seniors find senior care. The work we do is FREE for families and they are very appreciative of the service we provide.
    Work from HOME. No traffic, no commute, and you can really focus on working in a FUN, virtual environment.
    PAY for performance. If you work hard and follow the sales guidelines and policies you can meet and/or exceed your goals and make excellent money.

    Cons

    It is a real JOB and with that is a lot of responsibility. The corporate office is in Seattle and all the field Advisors are the "face of APFM". They represent all of us, and if someone is not professional it reflects poorly on everyone.
    The work is not for everyone. You must be self-motivated and understand the structure in place to ensure SUCCESS.

    Advice to ManagementAdvice

    You do an amazing job making everyone feel a vital part of the business culture at APFM. More sales spiffs and prizes to help with engagement of remote employees might result in greater achievement.

    Instill more accountability to protect the GREAT employees. Negativity can be quickly damaging in the field with our partner communities.

    Positive Outlook
    Approves of CEO
  8. 14 people found this helpful  

    There's Room for Improvement with Every Company

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Corporate Office Employee in Seattle, WA
    Current Employee - Corporate Office Employee in Seattle, WA

    I have been working at A Place for Mom full-time (more than 5 years)

    Pros

    APFM has grown tremendously improving training, benefits, and technology. Every company has their pain points especially companies with rapid growth. I've seen several employees leave the company and come back a year or two later after they realized that the grass wasn't greener. Several new positions have been created over the last few years allowing for people to advance in their careers.

    Cons

    The current corporate office is too small, not allowing for much personal space. When people can't get personal space there is always conflict. Can't wait to move to the new office! When a company grows as fast as APFM they have to also become scalable, which requires change. The company has not figured out how to hire people whose core competency is to adapt to that change.

    Advice to ManagementAdvice

    Continue asking for feedback from employees. Let employees know that you heard their feedback. Sometimes when it takes awhile to implement changes people think you did not hear them or did not care about their concerns.

    Recommends
    Positive Outlook
    No opinion of CEO

    A Place for Mom Response

    Oct 27, 2014Editor in Chief

    Thank you for taking time to share your thoughts. Receiving feedback from our employees is important to us. While we’ve conducted employee surveys in the past, we are soon implementing a new survey ... More

  9. 6 people found this helpful  

    Beware of False Positive Reviews

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Seattle, WA
    Former Employee - Anonymous Employee in Seattle, WA

    I worked at A Place for Mom full-time (more than an year)

    Pros

    1. The idea of being able to help families find solutions during a very vulnerable time in life.
    2. Work life balance. There is not much accountability in any department, and the work load is typically very manageable.
    3. Free snacks and coffee.

    Cons

    There is a clear loss of direction with this company, and senior management is to blame. The CEO only hires Expedia and McKinsey buddies to fill senior management roles, and has an obvious level of discomfort working with women. This company operates as a "start-up" but has been around for over 14 years, and under Sean Kell for over 4. Aside from the lack of promotional and professional growth opportunities, there are several reasons I'd stay away from this company:

    1. Career Suicide. There are zero professional growth opportunities within this company, and this ranges from the inability to go to conferences for growth to actual promotions.
    2. This is a company that does not treat their employees well. From the lack of transparency to the embarrassing benefits the company "offers" their employees, it is clear that this company does not value their employees.
    3. HR is not on your side. HR has done very little to protect its employees by following up with investigations, and unethical practice claims. Instead, they do a very good job in not answering your questions and always protecting the CEO. I also always get nervous when I see HR or Recruiters leave a company I am working at. The Director of Talent Acquisition left the company at the beginning of the year, and six months later two other recruiters (the only two that most of us actually saw in the office) left the company to join major PNW based companies.
    4. There is zero accountability, and no cohesiveness amongst departments. Every departments runs as if they are their own entity, and answer to no one. Each department operates off of their own interpretation of what they think the company's "mission statement" is and that is why there is a lack of overall direction.
    5. No workforce planning or transparency in company direction.
    6. The OBVIOUS false reviews that were posted. It is disgusting when companies try to decisive potential candidates to work for their company but even more so when they bribe their current employees to make false posts on review sites such as this. The false reviews discredits the overall integrity of review sites like Glassdoor. It is obvious that the recent influx of "positive" reviews (all posted within the same month and time frame, mind you) were from senior management trying to change the overall ratings. As someone who has worked with the corporate staff, I can tell you right now this is just a small example of what the senior management team thinks is appropriate to do.
    7. Everyone is a "Director of Operations" - There are at least 5 people with that title and nobody understands why or what they do. When you ask the recruiters who the new Director of Ops is they just laugh and ask which one? Not a good sign...

    Advice to ManagementAdvice

    Be transparent, be ethical and actually stick to the mission that the founders set forth because you are touching lives and not in a positive way.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  10. 12 people found this helpful  

    Great growth opportunity - working on innovative products

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at A Place for Mom full-time (more than an year)

    Pros

    Technology investment has increased greatly after new leadership came on board. Vision has resulted in position results and stability has increased greatly.

    Cons

    Distractions from the core focus of the company (helping families and partners) sometimes get in the way.

    Advice to ManagementAdvice

    Keep investing in the team and we will keep up the 30% growth YOY.

    Recommends
    Positive Outlook
    Approves of CEO
  11. 4 people found this helpful  

    Great place to work if you have the right pedigree

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Seattle, WA
    Former Employee - Anonymous Employee in Seattle, WA

    I worked at A Place for Mom full-time (more than an year)

    Pros

    What seems to be a noble purpose...helping our aging population and many do get helped.

    Cons

    Unfortunately the noble purpose gets lost in the hiring only from Expedia and McKinsey to line the pockets of friends for when they do their IPO. The other reviews on the site are clearly written by the higher levels in the company who will prosper. the truth is, it is toxic culture and many of the communities they say they are partners with would rather not do business with them, but find that they are a necessary evil.

    Advice to ManagementAdvice

    Follow the noble purpose of the business...

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

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