ABI

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  www.abipr.com

ABI Reviews

Updated September 22, 2014
Updated September 22, 2014
12 Reviews
2.7
12 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
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Alan B. Isacson
6 Ratings

Employee Reviews

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  1.  

    Initiative is everything.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY

    I have been working at ABI part-time (less than an year)

    Pros

    They are currently in the process of retooling and revamping their process & procedures, especially in the wake of opening up their global offices. This means no one has time to baby sit you and walk you through everything. You can honestly scrape by and chill until deadlines arrive, because management is always busy/ too busy to make sure you're getting your work done.

    But if you go out of your way to plow through tasks and ask for more, people will QUICKLY take notice. It's a place where you can punch through your title's ceiling and really get hands on with upper management's projects. They'll let you push as hard as you can.

    Also the MD & CEO have an open door policy and are open to lunches with junior members. Take advantage!!!!

    Cons

    This isn't really the place for someone who is wet behind the ears or shy. If you don't come off as ambitious or hardworking, they'll accordingly stick you on mundane tasks.

    Advice to ManagementAdvice

    More social events planned would be nice. It takes time to feel comfortable with people in the agency because it is more consulting oriented/formal.

    Recommends
    Positive Outlook
  2.  

    Past its prime...

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Consultant
    Current Employee - Senior Consultant

    I have been working at ABI full-time (more than an year)

    Pros

    Nice people who enjoy each other. Easy work, if dull. Decent work/life balance for an agency. No HR department leads to slack enforcement of rules, but also results in concerns like errors in your paycheck, unpaid vendors and unclear policies and procedures.

    Cons

    Really dull clients, all trade media relations - nothing that really moves the needle for clients. Clients don't understand or value programs. This agency might as well use typewriters and fax machines.... Pay is low, even for B2B. A lot of layoffs and staff turnover.

    Advice to ManagementAdvice

    The business isn't evolving; doing things the way they were done 30 years ago isn't going to build a sustainable business. Look at some of your closely held beliefs and assess whether or not they are true. Get a real HR rep and a real finance department that doesn't constantly make mistakes.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  3.  

    ABI is purging its talent

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Entry-mid Level in New York, NY
    Current Employee - Entry-mid Level in New York, NY

    I have been working at ABI full-time (more than 3 years)

    Pros

    Great exposure to tons of PR, SEO and marketing-related tasks

    Cons

    Poor management
    CEO and MD are "letting go" of their top performers and those with unique specialties for "financial reasons"
    Update -- In fact, MD is now no longer with the company -- CEO let MD go recently.

    Advice to ManagementAdvice

    If you're struggling financially, look to the operations/finance team and yourselves, not your consultants. Your consultants follow your orders to uncomfortably push current clients for more business. The vast majority of the time, this tactic does not and will not work. Why drop the ax on the consultant teams following your orders? Instead look at yourselves, learn new ways to grow business and for goodness sake, get a new finance department. There's absolutely no reason why ABI can't be successful. You have smart folks under your employ.

    Two words -- Organic Growth. In case you're not familiar with this concept, here's an example. One client hired ABI for a simple press release distribution. That's it. One of the employees got on the phones, chatted with editors and ended up getting 2 editorial opportunities -- one for an entire blog series! THIS IS AN EXAMPLE OF organic growth. Learn it. Reap the rewards. Hard selling new projects will only lead to inevitable failure.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
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  5.  

    Stuck in the Dark Ages

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Account Manager in New York, NY
    Former Employee - Senior Account Manager in New York, NY

    I worked at ABI full-time (more than an year)

    Pros

    Good autonomy and not much micromanaging

    Cons

    The work is dull, the focus is far too much on the way PR was practiced 10-20 years ago and does not reflect the changing nature of the business. Instead of being forward thinking and promoting new ideas, the agency and its leadership is wedded to the "safe" approach where they refuse to go anywhere outside of their comfort zone. While media relations is the name of the game at this shop, they don't even try to utilize new ways to get media mentions. Also, the structure is very political and their is no vision for the company - the second in command to the CEO was replaced twice in the 1.5 years I worked there.

    Advice to ManagementAdvice

    Embrace new ideas and your company may have a chance. You can only live off of cheap 22 year old labor that you quickly promote to keep onboard forever

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  6.  

    A decent place to work...

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at ABI

    Pros

    A very friendly place to work, most employees are outgoing and many are friends/hang out outside of work. The office is okay, honestly a bit too big for the number of people working there. Lots of good lunch places nearby.

    Cons

    Pay is not great, and the work can be a little but dull unless you are extremely excited by chemical compounds and magazines like Coatings.

    Advice to ManagementAdvice

    Up your salaries in order to attract better people, and plan more social events so that employees feel more comfortable at the office.

    Recommends
    Approves of CEO
  7.  

    Good work/life balance, little else

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Director in New York, NY
    Current Employee - Director in New York, NY

    I have been working at ABI

    Pros

    Relative autonomy and the freedom to push through initiatives when appropriate.

    Cons

    Given the B2B structure of the firm, it becomes difficult to work creatively witihin the framework of the company. In this environment placements and media relations mean everything, while the countless other skills a PR practicioner must pocess become less important - if important at all. Also, the small size of the company makes for very hands-on governance of accounts from the VP and ownership level. Finally, ownership based few staffing positions on skill or talent; staff layoff is directly correlated to the win or loss of business - a sustainable model but not one that nurtures loyalty or morale.

    Advice to ManagementAdvice

    The culture of the agency is fundamentally flawed. It would be difficult for this endemic challenge to be overcome anytime soon.

    Doesn't Recommend
    Disapproves of CEO
  8.  

    Small, flexible agency

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY

    I worked at ABI

    Pros

    Small agency, very hands on. Opportunity to forge your own role if you work hard.

    Cons

    Non-consumer products, small clients mean not a lot of visibility and a lot of explaining when you go to your next job interview. Smaller clients mean less job stability and smaller campaigns.

    Advice to ManagementAdvice

    Give more feedback, focus on clients on hand.

    Recommends
    Approves of CEO
  9.  

    Stressful!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Not Disclosing in London, England (UK)
    Current Employee - Not Disclosing in London, England (UK)

    I have been working at ABI full-time (more than an year)

    Pros

    People! Main reason why I'm still here.

    Cons

    Not enough staff, people are stressed out! Everything is about targets!

    Advice to ManagementAdvice

    Need to fix management, office and hire staff!!!

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  10.  

    It was a learnng experience.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at ABI

    Pros

    Guarenteed 8hrs a day. Benefits. Take entry level. The people i work with.

    Cons

    Don't feel appreciated. Given more and more to do and see nothing in return.

    No opinion of CEO
  11.  

    Great experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at ABI

    Pros

    Very nice, laid-back atmosphere, very supportive, lots of opportunity to shine.

    Cons

    Work can be a bit dull.

    Recommends

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