Acxiom Digital Reviews
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Pros
The people, the management, the hot essence of the core business segment. Getting knowledge that helps you do you job here will pay off in the long run in various other places and positions. It's a fun place to work - and whilst the hours can be demanding, and the technology daunting at times, it's a great place to go to work every day.
Cons
Long hours, frustrated co-workers, general client craziness.
Advice to Senior Management
Communicate with complete transparency. Raise pay.
Pros
Access to amazing off line data and a vision of how to meld to on line use
Cons
Off line old school Acxiom versus acquired companies working in the on line space often clash for customer facing roles and revenue. Turf wars as to how to best access customers and leverage them across the various marketing channels. The culture of "direct mail" and "list rentals" was slow to evolve into an online vision.
Advice to Senior Management
Pick a segment and own it, do not try to be all things digital to all your customers, they don't buy that vision.
Pros
The digital group is filled with fun, smart people. We work with top tier clients across all industries. Recruiters aggressively court digital employees because the experience is meaningful for other jobs. I left because I got a fantastic opportunity at another place. Acxiom was a great stepping stone for me!
Cons
A job is a job. No job is perfect. Being in a campaign-centric environment is stressful. If you are someone who likes a humdrum, predictable routine, this company may not be for you. If you like change, a dynamic work environment or learning new skills/technologies every day, it may be a good fit.
Advice to Senior Management
More vacation time
Pros
The people are great and the accounts you can be placed on provide endless opportunities for learning the ropes straight out of college. I believe I've learned a lot since the day I started training and there's definitely a lot more to learn, but you need to be under the wings of the right people for those doors to open. In order to be under the right wings you need to learn quickly and earn their trust.
Cons
The pay isn't so great and it seems like we're bucketed together regardless of ability and growth. If you master the platform quickly and have good support from your Account Managers you can learn a lot. If not, start looking for a new job unless you have the patience to stick around.
Advice to Senior Management
Instate a three to six month probation period.
Pros
1) Finally have a leader that will shake things up/ clean house at Acxiom.
2) Bagel Day (Wednesdays)
Cons
1) Working with incompetent Account Managers who have not worked their way up through the ranks from a CS/ AAM level.
2) No clear product road map for the company.
3) AD should revert back to being a private company. Acxiom sucks!
4) Bribing the department with alcohol to take a company-wide satisfaction survey.
Advice to Senior Management
No cohesion between departments. The company is very segregated.
Pros
Free breakfast (cereal, oatmeal, milk, bagels and donuts on Wednesdays), soda, pretzels, etc. Most of the people are great people to work with. Fun work environment. Satisfactory benefits.
Cons
Pay is not competitive for northern California. The longer you work at Acxiom Digital, the less you probably make because their raises are minuscule & don't even help with rising living costs & inflation. Turnover rate is incredibly high. There seems to be at least 1 person quitting a week. Morale is consistently low. Management seems to not care about employees, or the fact that they always quit. They also only seem to care if you hold a more distinguished role (Example. Senior Account Manager, Account Director, etc.) If you are below that, you are a nobody.
Advice to Senior Management
Break away from Acxiom Corp. Reward those who work hard, and stop hiring dead-weight. Focus on employee retention.
Pros
Great Benefits, really laid back work atmosphere, and your co-workers become some of your closest friends.
Cons
- Pay is not competitive
- Talent, skill, and productivity is not rewarded ( It's a great place to work if you're a less than average worker putting in your time, but if you're talented and skillful and trying to move up - it won't happen, just get in line and wait your turn or move on as many people have already)
- High turnover rate = low morale
Advice to Senior Management
Focus on employee retention and rewarding the talented and productive.
Pros
You get a chance to gain experience in the email marketing field
Cons
The salaries are not competitive, upward mobility is limited. Promotions based on tenure not skill
Advice to Senior Management
They need to value their lower level employees more to reduce turnover. The turnover hurts the quality of our product and the morale of the workers
Pros
The free cereal and milk are nice perks.
Cons
The pay is not competitive with the market. The structuring of positions is a waste of resources and causes bad morale within the company. Imagine seeing an associate with less skills and less competence getting paid more in a position then somebody else who is a lot more skilled, efficient, and smarter at their responsibilities. Acxiom Digital lost its focus on email when it was taken over by Acxiom. Compared to other companies in the industry, Acxiom Digital charges too much for their services and do not deliver as well as their competitors. Their turnover rate is high and company morale in down.
Advice to Senior Management
Get rid of the Associate Account Manager role and have one role combining the Content Specialist and Associate Account Manager. Pay that role more, require more skills to get the job, and give more responsibilities.
Pros
The salary and benefits were pretty great. Also, work dress was casual and you could listen to music while you worked during the day.
Cons
Management at every level is horrible; completely out of touch with day-to-day workings of the business. Excellence is NOT rewarded. It is more important for you to be in your seat from 8-noon and noon-5 than it is for you to actually do excellent, creative work. The changes the company as a whole is going through make it near impossible for an average, entry-level employee to ever advance because every time they restructure, it's like your previous time with the company is wiped clean. I've never worked in a place with so much drama, nor in a place where they expected me to "have fun." I was there to work and develop myself professionally, not to gossip or play dizzy bat races in the back. This place is a horrible place to work. I had to switch industries, sadly, to leave. I would warn anyone who is competent, intelligent and creative to STAY AWAY.
Advice to Senior Management
It is critical to develop clear service agreements with clients. Most of the terrible days I had at work were caused by the fact we had NO clear service agreement with our clients and therefore spent a lot of time having to hide things from the client.
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