Airfoil Public Relations

  www.airfoilpr.com
  www.airfoilpr.com

Airfoil Public Relations Reviews

Updated October 7, 2014
Updated October 7, 2014
8 Reviews
3.7
8 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
(no image)
Lisa Vallee-Smith
7 Ratings

Employee Reviews

Sort: Popular Rating Date
  1.  

    Great Learning experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Intern in Southfield, MI
    Former Employee - Intern in Southfield, MI

    I worked at Airfoil Public Relations as an intern (less than an year)

    Pros

    Learned about PR in all different avenues- research , account management, and the importance of client relationships

    Cons

    culture eats strategy for breakfast- sometimes felt like that mattered more then your work performance.

    Advice to ManagementAdvice

    Meet everyone in the middle - if the new hires don't fit culturally - try to have them fit in other arenas of Airfoil.

  2.  

    Phenomenal experience. Stressful role.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Team Member in Southfield, MI
    Former Employee - Account Team Member in Southfield, MI

    I worked at Airfoil Public Relations full-time (more than an year)

    Pros

    The people. The majority of people at Airfoil are friendly and overall pleasant to work with.

    Accountability. Every employee is held accountable for their actions. If a deadline is missed, there is no mystery as to who is at fault.

    The size. Because it is a small agency, each employee can feel that they are key to the success of business.

    Learning. Oh my god, you will learn. You will be forced out of your comfort zone. You will do thing you've never done before. It might not be the most enjoyable way to learn new professional skills, but it is the most effective way.

    Results. Airfoil maps to specific goals for each account. These goals will be met, no question. These goals also require hard work from each team member. If you work hard you will generate meaningful results.

    Relationships. This is the best place to be if you want to build relationships with national and local media outlets.

    No politics. I've always avoided office politics, but I didn't find myself needing to here. Because there weren't any. The majority of Airfoil employees are empathetic and understanding when it comes to personal matters.

    Flex time. The flex time is a nice perk if you previously worked at a place that does not offer flex time.However, it is frowned upon to frequently take advantage of flex time. It's typically used for appointments and emergencies.

    The work day "officially" starts at 9:00 a.m. You'll sometimes need to come in earlier, though.

    Development. Leadership makes a conscious effort to continue the education and professional development of its employees. The quality of this education can vary, but employees are encouraged to give feedback about training programs.

    Experience. I am convinced that while work at Airfoil you WILL improve professionally in every possible way. The industry knows Airfoil turns people into supreme professionals. In the three weeks after leaving Airfoil, I've been contacted by six recruiters.

    Cons

    These are personal opinions based on my unique experience at Airfoil and should absolutely be taken with a grain of salt. Some of these cons may be your pros:

    The on boarding process for new employees is anemic. I was introduced to your new teams on day one. On day two I was expected to seamlessly integrate into these teams. It is a baptism-by-fire approach and it the least efficient way to introduce someone to a new role.

    Employees can be assigned up to six accounts (this number does not include new business accounts). This makes time management incredibly difficult, which creates a high stress environment. If your previous job was not fast-paced and guns-blazing 24/7, you will struggle to keep your head above water.

    Roles are not specialized. All employees are expected to conduct media outreach, develop pitches, write bylines, create and execute social media plans, develop weekly/monthly reports and address a variety of one-off requests, among a plethora of other tasks.

    Culturally, email and instant messaging are used more than face-to-face and verbal communication. This inevitably leads to a higher degree of depersonalization and miscommunication, especially when working with other Airfoil locations, which creates conflict among employees.

    Management seems to take a passive approach to scope creep, instead of fighting against it. In other words, if a client has an oddball request that is out of scope Airfoil may follow through on it.

    New ideas can be met with criticism or rejected immediately.

    A *very* small number of people have an inadequate understanding of professionalism. For example: arriving late to meetings. Leaving meetings early before anything was accomplished. Working on other deadlines during meetings. Demanding someone's time for an impromptu meeting. Using profanity in a non-humorous fashion at inappropriate times.

    Time entry. Each employee is expected to report their actions for every quarter-hour of the workday. This is understandable from a billing standpoint, but people tend to over or under exaggerate how much time they spend on a specific task. Example: Can you recall what worked on last week on Tuesday between 11:00 and 11:45? This goes on for every hour of every work day.

    Upward mobility. I never knew if there is opportunity to move up in the company. I would ask my supervisor and they wouldn't know. It just seems to happen based on time and/or performance. Promotion criteria was a mystery.

    Overall, Airfoil gets 3 stars. Like I said, I loved the people, the challenge and unparalleled experience, but certain negative cultural motifs unfortunately made my time at Airfoil a roller-coaster of extreme highs and extreme lows. If you want exceptional PR experience, apply here and interview them well.

    Advice to ManagementAdvice

    Be more aggressive when securing new business.
    Praise employees for a job well done, even for a small victory.
    You are small and scrappy. Fight against client attrition, rather than playing nice with the big guys.
    Manage new employees' expectations before their start date.
    Structure the organization. Create teams of specialized roles filled by subject matter experts.
    Expand into other industries. Having all of your eggs in one basket is a risky practice.

    Recommends
    Neutral Outlook
    Approves of CEO
  3.  

    Great Place for a PR Pro

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in Southfield, MI
    Current Employee - Anonymous Employee in Southfield, MI

    I have been working at Airfoil Public Relations full-time (more than an year)

    Pros

    Innovative environment. Super smart team to work with, has a great understanding of the consumer technology industry. Great location in the center of Metro Detroit. Great incentives, technology bonus, snacks, etc. Really cares about employees

    Cons

    I would say they don't really honor their commitment to flex time and work/life balance. In addition, since the economy has recovered, the salaries aren't that competitive compared to other agencies in the area. Finally, they overload their middle management not providing the best opportunities for advancement.

    Recommends
    Neutral Outlook
    Approves of CEO
  4. Is this helpful? The community relies on everyone sharing – Add Anonymous Review


  5.  

    Amazing place to work. Collaborative and supportive team.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Supervisor in Southfield, MI
    Former Employee - Account Supervisor in Southfield, MI

    I worked at Airfoil Public Relations full-time (more than 5 years)

    Pros

    Unlike many PR firms, everyone that works here has your back and genuinely wants to help you grow and succeed. Great energy, fun place to be every day with challenging work.

    Cons

    Like most PR firms, it isn't a 9-5 by any means, but you work hard and play hard.

    Recommends
    Positive Outlook
    Approves of CEO
  6.  

    Great company to start your career

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Account Executive in Southfield, MI
    Current Employee - Senior Account Executive in Southfield, MI

    I have been working at Airfoil Public Relations full-time (more than 5 years)

    Pros

    Exciting client work, great people

    Cons

    Growing pains are unavoidable due to the company's rapid growth yet there are limited growth opportunities at senior levels

    Recommends
    Neutral Outlook
    Approves of CEO
  7. 1 person found this helpful  

    really deceptive leadership team... look you in the eye while they stab you in the back

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Detroit, MI
    Former Employee - Anonymous Employee in Detroit, MI

    I worked at Airfoil Public Relations

    Pros

    lots of opportunity (to work 'til your fingertips bleed and your eyeballs dry out)

    Cons

    work 'til your fingertips bleed and your eyeballs dry out, deceptive leadership

    Advice to ManagementAdvice

    try injecting a bit of integrity into your operation

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  8. 1 person found this helpful  

    Entrepreneurial atmosphere

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Anonymous Employee in Southfield, MI
    Current Employee - Anonymous Employee in Southfield, MI

    I have been working at Airfoil Public Relations

    Pros

    Airfoil provides tools, training and mentors at every level to encourage the execution of strategic programs and responsible client management.

    Cons

    There are so many great opportunities and interesting clients/campaigns, it's difficult to show restraint from wanting to be part of it all.

    Advice to ManagementAdvice

    Continue the tradition of excellece through your involvement and by providing tools, training and mentors at every level to encourag strategic execution.

    Recommends
    Approves of CEO
  9. 1 person found this helpful  

    A company that is right for some but not for all

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Airfoil Public Relations

    Pros

    Great clients and pretty positive attitude to work by employees and employers. There was an honest commitment to work/life balance demonstrated from top of company all the way down. Bosses encourage creativity and freedom to execute upon good ideas. Fairness and respect of colleagues was of high importance to the company and negative feedback was unsupported by management. The company provides great incentives ($$$) for bringing in more business and for establishing a stronger kit of PR resources.

    Cons

    Felt restricted to provide true quality service by amount of hours allotted per account. Sometimes work seemed too routine meaning that each client received same formulaic approach - perhaps that's just the nature of clients who operate in similar fields. Major negative about working at AIrfoil is dealing with the time consuming and ineffective beast called Sharepoint.

    Advice to ManagementAdvice

    Don't force employee morale activities- let them occur naturally. Don't feel the need to share financial details with employees as the company grows- since employees feel less connected and in touch with helping meet management's goals.

    Doesn't Recommend
    Approves of CEO

Work at Airfoil Public Relations? Share Your Experiences

Airfoil Public Relations

 
Click to Rate
or

Your response will be removed from the review – this cannot be undone.