Apple Reviews

These reviews contributed towards 2009's Best Places to Work recognition. See ratings and reviews for all time.
264 Reviews
3.8
264 Reviews
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Apple CEO Tim Cook
Tim Cook
255 Ratings

Review Highlights

Pros
  • Apple retail had great benefits for their employees from perks to policy (in 240 reviews)

  • Great staff, excellent work environment nothing beats apple when it comes to computers (in 204 reviews)


Cons
  • work life balance and handling any customer issues as well as the long hours (in 243 reviews)

  • could be physically tiring due to the long hours of walking and standing on concrete floors (in 148 reviews)

More Highlights

Employee Reviews

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  1. 5 people found this helpful  

    As long as you can float above the water, it's an exhilarating ride.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Senior Software Engineer in Cupertino, CA
    Current Employee - Senior Software Engineer in Cupertino, CA

    I have been working at Apple

    Pros

    Recognition of the company name by general public. Employee discounts/benefits. Free meals at times. Company hierarchy is pretty flat, easy access to upper management. Developers, QAs, marketing, documentation, managers, ...etc. all work together as a team, in constant communication. Most of the first line manager are very technical, often required to code just like the other developers, so it's easier to communicate with the manager. Get to work on great products that have profound impact on people's daily life.

    Cons

    Telecommuting is not encouraged. Some pressure to keep "innovating" and coming up with new ideas. Hard to keep with the fast pace and long hours. Burn out work schedule is expected for at least 2-3 months before every major release. Even during non-deadline time, the younger, fresh out of college students would volunteer to work nights and weekends for no apparent reasons. The culture makes the work/life balance harder for those who have family.

    Advice to ManagementAdvice

    Be more open to telecommuting as an option. Be more realistic about product schedule.

    Recommends
    Approves of CEO
  2. 1 person found this helpful  

    Great Place to Work but Requires a Lot of Personal Dedication

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Assistant Store Manager in Oklahoma City, OK
    Former Employee - Assistant Store Manager in Oklahoma City, OK

    I worked at Apple

    Pros

    Apple is a fast paced environment. It does require long hours and dedication to work there. With a company as innovative and clandestine as Apple, trusting Senior Leadership is a must. I had no problems with this at all since I saw them on the upswing.

    Cons

    Long hours and some of the craziest, fast-paced environments in retail from October to January 1. You can say goodbye to work/life balance during this time of the year.

    Advice to ManagementAdvice

    Increase the number of employees hired for store launches to ensure adequate coverage for customers.

    Recommends
    Approves of CEO
  3.  

    A Different Kind of Retail

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Business Consultant in Jacksonville, FL
    Current Employee - Business Consultant in Jacksonville, FL

    I have been working at Apple

    Pros

    Great company to work, surrounded by dedicated Apple enthusiasts like yourself. The store staff is truly dedicated to helping each customer. Come in with a smile, and you'll get what you want, usually.

    Cons

    It's a retail job. Plain and simple. While everyone loves their iPhone and Macbook as much as you do, at the end of the day, it's still retail, and pay, while better than most retailers, could always be better.

    Advice to ManagementAdvice

    Better communication and follow up. I'm glad they focus on each individuals strength, while trying to help people with their not so strong points.

    Recommends
    Approves of CEO
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  5.  

    Change the world ..

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Senior Project Manager in Cupertino, CA
    Current Employee - Senior Project Manager in Cupertino, CA

    I have been working at Apple

    Pros

    Apple brand name. Very exiting projects. Bright colleagues. Fun/relaxed work atmosphere. You can see direct result of your work enjoyed by millions across the world. That's really a shot of changing the world !

    Cons

    Work life balance. Very flat structure with few employee positions (atleast in my group). So less chance for promotions.

    Advice to ManagementAdvice

    High end products is not going to cut in this economy. Go mass market !

    Recommends
    Approves of CEO
  6.  

    Apple great place to work

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Engineering Project Manager in Cupertino, CA
    Current Employee - Engineering Project Manager in Cupertino, CA

    I have been working at Apple

    Pros

    Products are great and innovative.

    Cons

    Location outside of the bay area

    Advice to ManagementAdvice

    None

    Recommends
    Approves of CEO
  7.  

    Apple is the best employer

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Mac Specialist in Cupertino, CA
    Current Employee - Mac Specialist in Cupertino, CA

    I have been working at Apple

    Pros

    They give me great benefits and paid vacation. i have a strong relationsihp with my team and i very much enjoy going to work because of the environment i work in. It may be a huge company but it is easy for employees to connect with each other. I also get a discount on all the products and i was also given the 8gb iphone. The company makes me feel like i am a huge contributor to the company.

    Cons

    my manager can be very indirect and unforgiving. It is advised that you do not make any silly mistakes or your ass is on the line.

    Advice to ManagementAdvice

    have direct communication with all employees

    Recommends
    Approves of CEO
  8. 4 people found this helpful  

    Great place to work, except for add-ons

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Mac Specialist in Bethesda, MD
    Current Employee - Mac Specialist in Bethesda, MD

    I have been working at Apple

    Pros

    Working at apple is great because it has great products, great people, and great atmosphere. I love not working on commission, because you can truly sit there and have a deep talk with the customer, and just talk about computers and things that they are going to be using it for, this allows for a much deeper connection, and makes people feel better about what their buying. Thats something thats great about apple, you believe in what you sell for the most part. They are great computers most of the time, and the iphone ipod touch etc are amazing gadgets. The people that work there are also great, and I have met many friends that I have become close with. Also, the managers are very caring, and for the most part are there to either fix a mistake, or facilitate a smooth interaction between you and a customer. This is a very good quality that every manager should have, and having the power and ability to help someone out by going to the manager is a great satisfying feeling. If i feel someone shouldnt have to pay for something, or they've been treated badly before and it isn't right, then I can talk to the manager and for the most part he/she will agree with me. I love having that power to truly help someone. Along similar lines, is that you aren't trying to sell someone something they don't want, so you can be completely straight forward and honest. Say hey these are the great things about this computer, but if you personally don't feel justified for spending this much money? Then go somewhere else and buy another computer if thats what you prefer, theres no difference for me. I tell people that all the time, I say hey I'm not on commission, and if you don't want to buy this thats absolutely fine with me, I personally think that it is a worthy investment but that of course is your choice, and I wont push it on you. What I WILL do is inform you, and give you the information you need to make an informed decision because ultimately I want you to be happy with your choice. That is a great thing about this place, being able to really help, and be a completely honest unmasked person, not working for money based motives. And if people ask you questions you don't know, you arent forced to lie, or make something up to sound good, you walk over to a computer and google it, or find someone else who knows the answer and get the information. No stress of sounding right, because if you aren't right, you just go to someone else and find the right answer.

    Cons

    On the other hand, there are the add-ons. Although there is no commission, we are expected to sell applecare, procare, 1v1, and mobileme at certain percentages. I hate this because it almost is like working on commission because you are worried about your numbers, which they do look at pretty heavily. Applecare is fine, because hey you should buy applecare it is a good idea. On the nanos/touchs its a little iffy, but still a worthy investment. But procare? Very situational service, as is mobileme and 1v1. You pitch all these services and feel like you're pushing them, and sometimes you are harder than you should, because you start thinking man this could help my procare numbers! And everyonce in awhile, someone buys it and they never use it, but you made it sound good. 1v1 is great, if you need lessons. Mobile me is awesome, if you have multiple devices you want to sync, or would use the ilife sweet and storage space online. and procare is cool if you have an extra 100 bucks to plop down to be a VIP. But the fact of the matter is people do come in on budgets, and they shouldnt be treated any less well than others. If someone says hey, i have 1323 dollars, I'm going to buy a macbook, but I'll be back with that money. I know he/she is not getting applecare or any other service, so I don't paticularly want that sale. If they see me and come to me when they come in than thats that, but if they dont, ill be happy about that. That shouldn't be in my motivations. The reason you can buy applecare within a year, is because this is a huge investment and people sometimes don't have the money to throw down an extra 160 and up. Yes its worthy, but if you've been saving to get yourself this computer, and you just made 1300, you're not going to save up another couple weeks and come back to buy applecare and the computer at once, u'll buy it and tack it on later when you have the money. Theres nothing wrong with that, that person gets a great computer that they've been wanting and has the option of spacing out the spending on applecare. The problem, however, is we think shoot no applecare, and that person becomes slightly less important. They shouldn't but they do. If someone buys an ipod Touch from me, and they get applecare, I will go out of my way to put on a screen protector, I have a good chance of offering to do it. But if no applecare, than unless they ask I'm not putting on a screen protector. They didn't help my numbers. It just makes commission stress in a non-commissioned job, and sometimes that can get to be overwhelming. I should be excited for them and say, lets enjoy your new computer Ill show you cool things, have fun with it! And i do, but a little less enthusiastically because in the back of my mind I"m thinking, where can I put applecare into this sentence so they come back and buy it from me? Yes, some people just blow off applecare, but I'd rather pitch it my best, and then at least know they're very likely to get it in the near future. It is a great service, but some people are skeptical, and if they want to go home ask their friends, research it before they buy it, then they should be able to! I shouldnt be gunning for them to buy now! They'll find out its great, and they'll get it! If there were a way to link a particular computer to that sale, so that when applecare eventually is registered..that would be better, but still, we're being judged on how much money people have, and what they are willing to spend. somedays Ill get 100 percent applecare, somedays people jsut don't want it. I pitch it the same, and I'm good at it, but thats the way it is. I purposely avoid saying you have a year to sign up, because I know once I say that its game over...then they say oh we'll get it later. They should know that, they should have options upfront so they can make the best decision for them. For some people that just want to cruise, this isnt a problem. You won't get fired for your numbers unless they're really bad for a really long time. But for people like me, who hope to one day be a manager, the stress is unbearable. Every sale you want to improve you're numbers, you want to blow every one else out of the water, you want to be that successful stand out that is the only choice for manager. But sometimes its just the people that you get, and not how great, how helpful, and how good you are at pitching the services. I can go on for hours about how cool mobile me is, but if you don't want it/can't afford it, you're going to tune me out. If you don't have multiple devices, then I talk about iLife, if you don't use that, and have no interest, I talk about storage space and backups...if you just don't want it, and have no need for it, than I won't sell it to you or try any harder to sell it. And in the back of my mind I think, damn, there goes a little bit of my numbers.
    Another negative about working there is the occasional rude customer. At least once a week I get a foreign person that comes in, and tries to buy 3 iphones, with no applecare, mobileme etc. (ouch my numbers!) but the annoying part is it is because they are reselling them, and there is no point of having a personal connection with them, in fact they will resist it. All of them will lie straight to your face, and that is demeaning and depressing. On at least 3 occasions I've had someone tell me they are psyched to get an iphone, they tried their friends and loved it, they are buying one for themselves and one for their family member...I start ringing it up, get an error, call at&t and they say this account has purchased too many iphones. Then i go back out to the floor, and say to the person that literally just told me this is my first iphone, im excited!, that they have already had too many, and cannot buy another one. Once the guy continued with the act, said really on my account? that cant be, maybe my brother bought one....and I say, you need 10 to be limited, and he says no way....then says, i'll figure it out with at&t and come back. Clearly does not come back. That is a negative to working here, but its an acceptable annoyance for mostly genuinely good customers.

    Advice to ManagementAdvice

    You do a good job, I feel appreciated and welcome at all times, and for the most part you listen and try to solve the problem. sometimes you come off a little condescending, but other than that you're a great team.

    Recommends
    Approves of CEO
  9. 1 person found this helpful  

    Apple has figured out the hard part products. By easier part is still questionable, people.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Project Manager in Cupertino, CA
    Current Employee - Project Manager in Cupertino, CA

    I have been working at Apple

    Pros

    1. Company is managed by best management team in the world
    2. Products make you feel proud
    3. Salaries are competitive
    4. CEO is great

    Cons

    1. CEO spends way too much time in some of the trivial things
    2. Innovations of product are fine but innovation in managing people quality is not great
    3. CIO is not treated like a C level executive
    4. IT senior management is disappointing
    5. In last few years many incompetent people got in as employee

    Advice to ManagementAdvice

    Avoid getting and keeping incompetent people in. Everyday!

    Approves of CEO
  10. 2 people found this helpful  

    Mostly good Apples in this barrel.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Technical Support Agent in Austin, TX
    Current Employee - Technical Support Agent in Austin, TX

    I have been working at Apple

    Pros

    Killer benefits package. Reasonably priced, on-site food (Cafe Mac). Employee discount. Awesome corporate culture (quarterly beer bashes, no issues with visible tattoos/piercings, non-existent dress code, okay to be an individual and not a business-casual drone. Occasional opportunity to do something incredible that can change the world. GLBTQ-friendly. Many options to work-from-home/telecommute.

    Cons

    Long hours expected. Never worked this hard at a job in my life. Rapid turnover rate with management means it's hard to develop a mentoring-type relationship with a manager who helps you develop your career. I've had 5 managers in less than 2 years, and each time I work under a new one, I have to go through the whole learning curve of proving my worth and learning their style, all over again. Corporate culture also is big on secrecy, sometimes to the point of paranoia.

    Advice to ManagementAdvice

    '86 the micromanagement and really listen to the voices in the trenches.

    Recommends
    Approves of CEO
  11. 1 person found this helpful  

    Happily underpaid apple store specialist.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Specialist in Potomac, MD
    Current Employee - Specialist in Potomac, MD

    I have been working at Apple

    Pros

    It's fun deailing with interesting people all day. I never r stop learning.

    Cons

    You are on your feet all day and there is no commission. If you are not a people person, forget about it. Sometimes others will get promoted faster than you.

    Advice to ManagementAdvice

    Pay entry level specialists more. We bring in a lot of cash for the company. Why not offer limited health insurance for part time employees.

    Recommends

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