Atomic Public Relations

  www.us.grayling.com
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Atomic Public Relations Reviews

14 Reviews

3.4
14 Reviews
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Pete Pedersen
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Employee Reviews

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  1.  

    A wonderful place to work.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Atomic (soon to be Grayling) is a truly unique public relations agency where office politics are kept to a minimum and the focus is on producing quality results for clients. The company puts great trust in its employees which gives employees both flexibility with their work/life balance and the opportunity to be creative, knowing that the agency has their back. On multiple occasions, I've seen Andy Getsey show 100% confidence in employees. Again, this is unique from other agencies as the approach to any issues that arise at Atomic is solution oriented, not a question of "where can we place the blame?"

    Atomic has a generous vacation policy and is welcome to having employees work from home. It's a wonderful place to learn and grow and a true family.

    Cons

    If you're not self-motivated or ready to work hard, this probably isn't the best company for you. Also, be prepared to make a strong case for yourself when it comes to promotions and raises - employees at Atomic often perform far beyond what their title would correlate to at another agency.

    Advice to ManagementAdvice

    Sometimes attention is dedicated to employees who are having a difficult time. Don't forget to pay attention to the super stars on the team, too!

    Recommends
    Positive Outlook
    Approves of CEO
  2. 2 people found this helpful  

    Some nice people but I should have left the first chance I had

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Junior Level Account Executive  in  San Francisco, CA
    Former Employee - Junior Level Account Executive in San Francisco, CA

    Pros

    Nice office, some genuinely nice and hard working people (junior level), a few big clients, cool history. The CEO is a nice and personable guy.

    Cons

    Low pay, poor HR dept, very clique between teams, teams are more focused on personal success instead of agency wide success, very slow advancement, high turnover rate with employees and clients.

    Advice to ManagementAdvice

    Stop prioritizing on competing with the top agencies and focus more on current clients and talent. Pay enough to survive in the city. Create a career path/goal timeline for employees.

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
  3.  

    Intern

    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    Pros

    work closely with all ppl in the firm

    Cons

    sometimes it can be boring

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  5.  

    Good place for independent learners

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Executive  in  San Francisco, CA
    Former Employee - Account Executive in San Francisco, CA

    Pros

    - Certain teams can be extremely supportive of your career growth
    - Great benefits and flexibility with work from home
    - Will be given responsibility once it's earned

    Cons

    - Not enough emphasis on company culture, especially for a growing company
    - Not strategic in selecting employees or clients
    - Promotions and work load not reflective of actual results
    - Not enough transparency from above

    Advice to ManagementAdvice

    - Choose clients that actually sound like a pleasure to work with
    - Incorporate more strategy into everything you do: from hiring employees to signing on clients to pitching
    - Quality over quantity!

    Neutral Outlook
    No opinion of CEO
  6. 2 people found this helpful  

    Entirely Tactical PR Shop

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Supervisor  in  San Francisco, CA
    Former Employee - Account Supervisor in San Francisco, CA

    Pros

    - Flexibility, including working from home at least one day and week and closed for the week between Christmas and New Year's
    - Great opportunity to build technology reporter relationships
    - You do not have to record and enter time at this agency

    Cons

    The work is entirely tactical and not at all strategic. The firm represents its success to clients in the number of stories placed and so the day to day is composed almost entirely of pitching. At one point I was told that the expectation was that I would come up with and push out two proactive pitches a week per client if they did not have news to announce - it was very alienating for my reporter contacts and personally stressful for me to constantly be coming up with pitches with no news or new content. Further, clients are encouraged to take any interview secured, regardless of whether the publication or topic is beneficial to the client's business ROI (and without regard to whether there's a potential risk in giving the interview). Last, the digital department is not at all integrated with the PR teams and there is no opportunity to plan and carry out integrated outreach campaigns, events, online activations or really anything that deviates from smile and dial traditional media outreach activities - it's clear that the founders do not come from a PR background and don't have a robust understanding of the services that other firms offer. As an employee, the work is not challenging or engaging on an intellectual level.

    Advice to ManagementAdvice

    Be more transparent that Atomic is a media relations firm, not a strategic communications/public relations firm, particularly when interviewing mid-level and senior staff that are used to providing more robust services to their clients.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  7.  

    Pretty good first PR job, especially if you're interested in working with start ups

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Assistant Account Executive  in  San Francisco, CA
    Current Employee - Assistant Account Executive in San Francisco, CA

    Pros

    If you get a good team, you're gold. This is definitely the kind of place that if you show initiative, drive, and participate, your managers will notice.

    GREAT vacation + pretty good benefits

    They pay their interns

    Cons

    Runs kind of like a start-up, not enough structure - which may be good if that's what you're looking for

    Lots of accounts at once - which still might be good if that's what you're looking for

    Advice to ManagementAdvice

    Hire friendlier HR, plan more social events

    Recommends
    Positive Outlook
    No opinion of CEO
  8. 1 person found this helpful  

    Wouldn't go to Any Other Agency

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Account Executive  in  San Francisco, CA
    Former Employee - Senior Account Executive in San Francisco, CA

    Pros

    A very streamlined style of PR that cuts out a lot of the nonsense and offers a streamlined, quality approach to media relations. My team was particularly close and that fostered a secure, honest and fun-loving workplace.

    Atomic is the "anti-agency" and I love them for it.

    More pros:
    Job security--Atomic does fire people, but it has to be an extreme situation, and they work on issues with people individually before handing out pink slips.
    Access to top-levels--you sit right next to your VP so you can always ask questions and use your team as a resource.
    Work from home benefit
    Cell/internet reimbursement
    The week between Chistmas and New Year's off

    Cons

    I left Atomic because I wanted to get out of agency PR.My team was particularly close, which wasn't always a good thing. Managers were often inconsistent and rude.

    More cons:
    Open seating environment, people can see your computer screen all day
    Teams work independently, meaning if the lead is doing something wrong, no one who can do anything about it will know
    No regular reviews, if it's time for a raise/promotion you'll have to ask for it

    Advice to ManagementAdvice

    Keep the Atomic style, it's as functional as it is unique. Be consistent and professional by holding everyone to the same standard.

    Recommends
    Neutral Outlook
    Approves of CEO
  9. 1 person found this helpful  

    Excellent company that truly cares about and empowers employees

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Level  in  San Francisco, CA
    Current Employee - Senior Level in San Francisco, CA

    Pros

    Highly flexible work environment. Challenging and interesting work. Excellent teams. Encourages fun in the workplace. Competitive salary and benefits package. Employees are truly valued and appreciated. Minimal turnover with many employees who have been with the agency 4 years or more. Great opportunities for growth - many employees have been promoted multiple times in a year or less. Smart and self motivated people will do well and succeed!

    Cons

    Due to high growth, there have been growing pains, but upper management strives to make rapid growth as smooth of a transition as possible. A pro and a con - mediocrity is frowned upon. People who aren't smart and self-motivated will not do well in this environment.

    Advice to ManagementAdvice

    Some managers are more communicative than others. For those who are less communicative, work on communicating more openly and freely with staff.

    Recommends
    Positive Outlook
    Approves of CEO
  10.  

    Fantastic place for the right profile: smart PR people

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Vice President  in  San Francisco, CA
    Current Employee - Vice President in San Francisco, CA

    Pros

    Merit-based, open format for thoughtful, hard-working, communications professionals. It's a great place to stretch your wings, feel creative, own your work, and do it without drama. Great place to grow. Lots of long-time employees.

    Cons

    You'll never show up to a clear to-do list, so people from big agencies sometimes founder, looking for more process or direction. You have to be a self starter to thrive -- and ready to grow and think

    Advice to ManagementAdvice

    Good time to work on processes now that we're growing so fast and furiously

    Keep standards of hiring high, even as we grow

    Recommends
    Positive Outlook
    Approves of CEO
  11.  

    Not a lot of structure, but good experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Intern  in  San Francisco, CA
    Current Employee - Intern in San Francisco, CA

    Pros

    -Fast paced
    -Revenue has grown by almost 1/3 in one quarter
    -Media relations based environment
    -Learned a lot while I was there
    -Good medical insurance (benefits start after a month for full-time employees)

    Cons

    -Conflict of interest with one of the clients since the founder is an investor
    -HR isn't very helpful, nor is it confidential
    -Steep learning curve, a lot was expected very quickly
    -Very high turnover rate, even for an agency

    Advice to ManagementAdvice

    Management needs to address how to keep talent within the agency and should really focus on the quality of work rather than new business.

    Approves of CEO

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