BAV Consulting Reviews
Pros – Small company but with super of international corporation; easy-going work culture, large opportunities for initiative; great hours for consulting; strong statistical training
Cons – Lack of structure and transpanency
Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company
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Pros – BAV is the best brand measurement tool out there bar none. The Brand Asset Valuator has been cited in text books and is known to be the best tool for understanding brands and how they build over time (and why they decline). If you've ever wanted to be associated with the best - BAV is it.
Cons – BAV is run like a personal fiefdom which would be OK if it was generating good revenue. Unfortunately, there is no repeat business because no one follows up with clients. While the "CEO"of BAC ,Ed Lebar, is charismatic he is barely competent at most other business aspects. In particular, he lacks any management abilities and does not understand research although he thinks knows both. He has a history of getting rid of very competent people who threaten to outshine him. The result is a failing business. The only thing that keeps BAC alive is BAV's reputation - but sooner or later even BAV's reputation is not going to be enough to get new clients.
Advice to Senior Management – Advice to Y&R leadership. Ed Lebar needs to go. You have a golden egg with BAV but (and please excuse the mixed metaphor) the fox is guarding the henhouse. Ed is only interested in Ed, not building a business. BAV is a great tool and BAC should be making a killing in revenue. You should put BAV in the hands of people who have passion for what it can do and the marketing knowledge to make it the centerpiece of every fortune 500 company's brand strategy.
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Pros – BrandAsset Valuator (BAV) knowledge. Access to many different clients/industries in and out side of Y&R. Good vacation time. Good entry-level compensation. Smart analyst, hardworking, fun loving people.
Cons – Senior management is more concerned with self preservation than with providing a career path for those working under them. Compensation for directors is much higher than that of analyst. Long hours without much recognition.
Advice to Senior Management – Learn BAV basics before you start to sell it.
Pros – Pretty regular hours. Casual dress code.
Cons – Management is incompetent and pigheaded. BAV advice is useless to clients - the work is of very little value. They all believe in one "model" for brand development and refuse to think outside the box.
Also, the analysts' sole purpose is to make charts.
Advice to Senior Management – Give more responsibility to your analysts. Listen to what they think, since they are the ones doing 95% of the work. Stop making the data fit for the "story" you want to tell, since you are claiming that your advice is data-driven.
No, I would not recommend this company to a friend