BAV Consulting

  www.bavconsulting.com
  www.bavconsulting.com
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BAV Consulting Reviews

4 Reviews
2.6
4 Reviews

Recommend to a friend
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Scott Siff
0 Ratings

Employee Reviews

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  1.  

    Great grounding in the consulting world with a much better work/life balance

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Brand Analyst  in  New York, NY
    Current Employee - Brand Analyst in New York, NY

    I have been working at BAV Consulting full-time for less than a year

    Pros

    Small company but with super of international corporation; easy-going work culture, large opportunities for initiative; great hours for consulting; strong statistical training

    Cons

    Lack of structure and transpanency

    Recommends
    Positive Outlook
    Approves of CEO
  2. 1 person found this helpful  

    BAC senior mangement is antiquated and out of touch with reality. Lebar needs to go.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee  in  New York, NY
    Former Employee - Anonymous Employee in New York, NY

    I worked at BAV Consulting

    Pros

    BAV is the best brand measurement tool out there bar none. The Brand Asset Valuator has been cited in text books and is known to be the best tool for understanding brands and how they build over time (and why they decline). If you've ever wanted to be associated with the best - BAV is it.

    Cons

    BAV is run like a personal fiefdom which would be OK if it was generating good revenue. Unfortunately, there is no repeat business because no one follows up with clients. While the "CEO"of BAC ,Ed Lebar, is charismatic he is barely competent at most other business aspects. In particular, he lacks any management abilities and does not understand research although he thinks knows both. He has a history of getting rid of very competent people who threaten to outshine him. The result is a failing business. The only thing that keeps BAC alive is BAV's reputation - but sooner or later even BAV's reputation is not going to be enough to get new clients.

    Advice to ManagementAdvice

    Advice to Y&R leadership. Ed Lebar needs to go. You have a golden egg with BAV but (and please excuse the mixed metaphor) the fox is guarding the henhouse. Ed is only interested in Ed, not building a business. BAV is a great tool and BAC should be making a killing in revenue. You should put BAV in the hands of people who have passion for what it can do and the marketing knowledge to make it the centerpiece of every fortune 500 company's brand strategy.

  3. 1 person found this helpful  

    Brain trust of Y&R needs a refresher

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Brand Analyst  in  New York, NY
    Current Employee - Brand Analyst in New York, NY

    I have been working at BAV Consulting

    Pros

    BrandAsset Valuator (BAV) knowledge. Access to many different clients/industries in and out side of Y&R. Good vacation time. Good entry-level compensation. Smart analyst, hardworking, fun loving people.

    Cons

    Senior management is more concerned with self preservation than with providing a career path for those working under them. Compensation for directors is much higher than that of analyst. Long hours without much recognition.

    Advice to ManagementAdvice

    Learn BAV basics before you start to sell it.

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  5.  

    Good place to work if you don't want to be intellectually stimulated

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Analyst
    Former Employee - Analyst

    I worked at BAV Consulting

    Pros

    Pretty regular hours. Casual dress code.

    Cons

    Management is incompetent and pigheaded. BAV advice is useless to clients - the work is of very little value. They all believe in one "model" for brand development and refuse to think outside the box.

    Also, the analysts' sole purpose is to make charts.

    Advice to ManagementAdvice

    Give more responsibility to your analysts. Listen to what they think, since they are the ones doing 95% of the work. Stop making the data fit for the "story" you want to tell, since you are claiming that your advice is data-driven.

    Doesn't Recommend

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