Beiersdorf Reviews

Updated June 16, 2015
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3.4
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Beiersdorf Chief Executive Officer Stefan F. Heidenreich
Stefan F. Heidenreich
6 Ratings

24 Employee Reviews

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  1. Helpful (8)

    Great place to work for many years until changes in upper management changed the culture at BDF

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales
    Former Employee - Sales

    I worked at Beiersdorf full-time (More than 10 years)

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    Pros

    Many women were in management positions, and creative ideas were valued and nurtured. Fun, inspiring work environment, and people cared like a family. For the first 10 years of my employment, the culture was inspired and I felt very valued and everyone loved the company very much. No one ever left! But, changes occurred and things changed.

    Cons

    New management came in and we were reduced from being valued and talented sales professionals to basically being managed by on-line systems and data--constantly managing and inputting data on a variety of websites, whether it be forecasting, costs, expenses--it was very depleting and uninspired. Relationship selling was strongly discouraged and new ideas were often set aside. The work/life balance was completely unrealistic, senior management was not in touch with the culture or what people needed. They systematically reduced head count and did not care about the effect on the culture or workloads. Sadly, what had been a fantastic place to work became a very stressful, and uninspired place to work.


  2. Good Alternative to a large CPG company

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Brand Manager in New York, NY
    Former Employee - Brand Manager in New York, NY

    I worked at Beiersdorf (More than a year)

    Recommends
    Positive Outlook
    No opinion of CEO
    Recommends
    Positive Outlook
    No opinion of CEO

    Pros

    Small enough to be visible to Senior Management
    Nice people
    Great if you have previous CPG experience

    Cons

    Only three brands
    Limited long-term opportunity
    Germany has a strong hold on US marketing activities

    Advice to Management

    Acquire additional brands


  3. Werkstudent

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Intern in Hamburg (Germany)
    Former Employee - Intern in Hamburg (Germany)

    I worked at Beiersdorf part-time (More than a year)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Good atmosphere. reputed brands and company and challenging tasks.

    Cons

    Decision making very cautious and slow.


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  5. Helpful (2)

    Great brands but not the working environment unstable and ineffective

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Beiersdorf full-time

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    Pros

    Great brands, wealthy company, good benefits

    Cons

    Unstable working environment, no work life balance, ineffective way of working

    Advice to Management

    Improve effectiveness of working


  6. World famous name in skin care

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - AREA SALES MANAGER in Kazan (Russia)
    Former Employee - AREA SALES MANAGER in Kazan (Russia)

    I worked at Beiersdorf full-time (More than 5 years)

    Recommends
    Positive Outlook
    Recommends
    Positive Outlook

    Pros

    Professional sales and marketing team . Great experience.

    Cons

    There are o lot of tasks and sometime Friday is not the last day of working week.

    Advice to Management

    Need to encourage staff in achieving goals


  7. Helpful (4)

    Heritage in skin care

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing in Dubai (United Arab Emirates)
    Former Employee - Marketing in Dubai (United Arab Emirates)

    I worked at Beiersdorf full-time (More than 3 years)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Strong brand to work on like Nivea, soft culture and laid-back, work/life balance, mindset of a government in a multinational organization, if you are German immense opportunities, you will be given the leadership positions in other countries.

    Cons

    Racist, high bureaucracy, lots of gossiping, back talking and forming groups within the marketing team, performance and appraisal system stays as talk only and promotions will be given due to personal choices from leaders and political reasons to keep their future career at ease. Marketing is about tv advertising development and nivea logo size presence while competition is busy developing consumer focused campaigns. New core values dont sit on the pripority list of the management when it comes to daily decision making which puts many employees in conflict with their own personal values, chipping away morality and motivation, trust to leaders and company, job satisfaction and fulfillment.

    Advice to Management

    Implement 360º reviews of employees top to bottom from cross functional departments. Some employees/managers need very basic communication skill developments since they are working for many years there and/or BDF is their only multinational FMCG experience, they think their communication style is correct and only way to get things implemented and resist to change/developments.

    Don’t try hiring people from bigger multinationals if you are in the mindset of resist to change and lay them off with close minded decisions.

    Focus on your strengths and development areas rather than being obsessed with your biggest competition. You might be growing now due to high brand equity and low base in some categories otherwise it will be too late .Already competition is ahead of you which has half of your history as brand presence and that should already be the warning rather than showing every small action as success internally and fooling yourselves. Core values stays as a poster in staff rooms and far from the overall mindset of the leaders when it comes to daily decision making. Either act accordingly or don't hire people with similar values and promise of company culture otherwise you are ruining their lives and putting wrong expectations to yourselves which is creating conflict.


  8. Graduate research student

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Work Student in Hamburg (Germany)
    Current Employee - Work Student in Hamburg (Germany)

    I have been working at Beiersdorf part-time (Less than a year)

    Recommends
    Positive Outlook
    Approves of CEO
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    flexible working hours for "Werkstudenten", above-average compensation, willingness to help students get the most out of research/internship positions with meaningful projects

    Cons

    extremely political within upper-management, making decisions and change difficult to enact;


  9. Helpful (1)

    Good place to work

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Beiersdorf full-time (More than 3 years)

    Recommends
    Neutral Outlook
    Approves of CEO
    Recommends
    Neutral Outlook
    Approves of CEO

    Pros

    Beiersdorf is a company that has a long tradition of caring for its employees. The atmosphere is good and there are plenty of employee benefits.

    Cons

    As it has a long history, the structures aren't as dynamic as they should be. You'll have to deal with hierachies.


  10. Enlightening

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Beiersdorf full-time (More than a year)

    Recommends
    Neutral Outlook
    Approves of CEO
    Recommends
    Neutral Outlook
    Approves of CEO

    Pros

    The policies are settled up until the tiniest detail. It really makes life easier

    Cons

    At some points the steady policies can turn rigid and need a bit of a tweak to handle


  11. Helpful (6)

    Avoid if you care about performance

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Beiersdorf full-time (More than 3 years)

    Doesn't Recommend
    Positive Outlook
    Disapproves of CEO
    Doesn't Recommend
    Positive Outlook
    Disapproves of CEO

    Pros

    Soft culture, family friendly, paradise if you are German, offers work-life balance, great for those looking for stability/steady income

    Cons

    Very political, racist, not very performance driven, merit and sales play no role. It's not what you know but who you know at Hamburg that matters. Bad paymasters. HR is a toothless function.

    Advice to Management

    Start focussing on performance and look beyond Germany or stay at 7bn in 100 years while Dove overtakes you in 20.



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