Blue Shield Of California Reviews
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Nov 4, 2009
2009-11-04 21:03 PST
Details
Pros
If you work in Marketing, your target market will be likely be one of four distinct groups: Individual & Family, Small Business, Mid-size to Large-size Business (aka Mid-Large Group), and the broker community that serves Individual & Family and Small Business clients. The targets are distinct, and your role will be clear.
Cons
Blue Shield of California can be very reactive in its product and other strategies. The company makes many decisions based on what its competitors are doing, and is not as strategic and thoughtful about what it can do to become number one in its marketplace. The reactive churn (always playing catch up) can be a downer.
Advice to Senior Management
Create a strategic three- to five-year plan. Take it to your implementation teams. Let them a) help you put flesh to the strategy (the tactical plan) and b) execute it to make it a reality.
Helpful Review?
Yes |
No
Share:
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Manager:
“Considerably weaker company than its main competitors”
Sep 24, 2009
1 found helpful
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Claims in Lodi, CA:
“Beware of the Claims Department at Blue Shield of California in Lodi, in fact, beware of the Blue Shield in Lodi!”
Jun 20, 2009
1 found helpful
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Finance Manager in Sacramento, CA:
“This review is unfiltered.”
May 14, 2009
1 found helpful
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Marketing Manager in San Francisco, CA:
“Great place to work if you have a family, but career development is almost non-existent.”
Apr 23, 2009
1 found helpful
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Director in San Francisco, CA:
“Get closer to the actual business and your people”
Mar 2, 2009
2 found helpful
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Anonymous Insider in San Francisco, CA:
“SHIELD YOURSELF FROM THIS COMPANY ~~~~~~ BLUE SHIELD OF CALIFORNIA”
Feb 18, 2009
3 found helpful
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Assistant in San Francisco, CA:
“Not a bad company to work for, but could definitely work on Affirmative Action. No people of color in upper managment.”
Dec 25, 2008
1 comment
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Product Manager in San Francisco, CA:
“Don't Plan on Staying More than Three years”
Nov 25, 2008
2 found helpful
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Senior Manager in El Dorado Hills, CA:
“If your senior likes you, then you will likely retain your job, but if you're targeted - pack up your cubicle!”
Nov 25, 2008
2 found helpful
