Pros

Brady has somewhat of a family atmosphere and yet much is expected from each department and each person to perform. Brady is innovative, but is somewhat slow in getting new ideas to market due to internal documentation requirements.

Cons

Brady has promoted some key management people that maybe should not be there.
These people have made some poor decisions on acquisitions, as well as eliminating positions of senior people in the company. When the economy turned down, the company has made some key decisions that have hurt them.

Advice to Senior Management

Advice: Stay with core competencies and what made Brady successful throughout history. Stay with the original plan to work thru key distribution partners and keep senior people in the company.